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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Unfortunately, our surveys have consistently found that selection on cost correlates with low satisfaction with martech investments, while selection on features correlates with high satisfaction.

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How to Effectively Scale Your B2B Business: Five Points to Cover

Webbiquity

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Here are five points you should cover to scale your B2B business effectively.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Guest post by Ron Stefanski. Image credit: Nathan Dumlao on Unsplash.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Ultimately, making these changes to your small business practices will help improve your bottom line. For some, that might mean entering new markets.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

Did you know that a whopping 57% of internet users say they won’t recommend a business with a poorly designed website on mobile? Mobile-first means thinking about how users interact with your site on a small screen before you even consider the desktop version. Speed and Efficiency Nobody has time to wait around.

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. Personalize. Levy, Jason.