The B2B Research Blog

OCTOBER 22, 2013

That’s why every B2B business needs a programme of regular customer satisfaction research. Too many customer satisfaction studies focus on what’s going wrong. Set KPIs and targets to incentivise action, or better still, link customer satisfaction metrics to bonuses. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Uncategorized customer loyalty customer retention customer satisfaction

Satisfaction 179

Satisfaction Research Customer Tips 179

Fathom

SEPTEMBER 10, 2015

How Health Systems Can Adapt Their Practices to Optimize Patient Satisfaction. The focal shift from patient acquisition to patient engagement and satisfaction have been driven by the staged implementation of healthcare standards mandated by the Affordable Care Act (ACA).

Satisfaction 112

Satisfaction Review Environment Government 112

The B2B Research Blog

OCTOBER 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings. This reveals the relative power of each area of the experience in driving overall satisfaction.

Satisfaction 150

Satisfaction Customer Regression Rules 150

The B2B Research Blog

AUGUST 1, 2016

After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. Following on from this logic, market research studies tend to focus on measuring customer satisfaction and its cousin the Net Promoter Score (NPS).

Satisfaction 156

Satisfaction Customer Loyalty Lock-In 156

Customer Experience Matrix

OCTOBER 22, 2013

Or is something else going on: maybe satisfaction is lowest in the most mature categories, like human resources, enterprise resource management, and accounting, because experienced users are the most demanding? marketing automation effectiveness software satisfaction g2crowd demand generatio

Satisfaction 321

Satisfaction Marketing Automation Automation Promotion 321

Sales Intelligence View

FEBRUARY 24, 2015

Customer Appreciation Customer Service Customer Success InsideView Culture crm customer satisfaction crm customer support happy customers insideview insideview customer satisfaction After every customer support case, the InsideView Custo […].

Satisfaction 110

Satisfaction Customer InsideView Case 110

The B2B Research Blog

AUGUST 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings. This reveals the relative power of each area of the experience in driving overall satisfaction.

Satisfaction 120

Satisfaction Customer Regression Rules 120

Sales Intelligence View

JULY 22, 2015

Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview usersWe’ve occasionally honked our own horn when it comes to […].

Satisfaction 79

Satisfaction InsideView Customer Review 79

The B2B Research Blog

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Satisfaction 120

Satisfaction Measurement Regression Customer 120

The B2B Research Blog

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Satisfaction 120

Satisfaction Measurement Regression Customer 120

Fathom

SEPTEMBER 10, 2015

The mobile experience patients experience is no longer just an “add-on” piece to help drive patient satisfaction – it is one of the essential pieces to the equation. Hospital marketers must deploy robust strategies around their mobile ecosystem as an essential piece of their overall marketing objectives if they want to continue to drive patient satisfaction and maintain brand reputation.

Satisfaction 86

Satisfaction Mobile Portal Attitudes 86

Modern B2B Marketing

SEPTEMBER 30, 2015

Check out our latest infographic, Snackable Satisfaction, to learn which types of content your audience will find the most palatable (especially on mobile). Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before.

Satisfaction 116

Satisfaction Marketo Environment Best Practice 116

Content Marketing Institute

OCTOBER 9, 2017

The post How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction appeared first on Content Marketing Institute.

Satisfaction 88

Satisfaction Email ROMI Examples 88

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

Satisfaction 149

Satisfaction Loyalty Customer Help 149

Versium

JUNE 28, 2017

Versium Analytics Recognized for Exemplary Company Culture and Employee Satisfaction. The post Versium Analytics Recognized for Exemplary Company Culture and Employee Satisfaction appeared first on Versium Analytics Inc. Press Release Best Companies Recognition Washington Washington 100 Best Companies

Satisfaction 40

Satisfaction Companies Analytics Best 40

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

Satisfaction 143

Satisfaction Loyalty Customer Help 143

Fathom

AUGUST 26, 2013

Every hospital knows Medicare is beginning to tie some payments to patient satisfaction. … Read the rest The post Patient Satisfaction Is the Name of the Game; Social Media Is a Player appeared first on Fathom.

Satisfaction 138

Satisfaction Social Media Sample Opinions 138

Vidyard

JULY 27, 2017

Within that support context, if you use video, you’re going to see an increase in your customer satisfaction, you’re going to see a decrease in your time to resolution, and you’re going to see your time to resolution go down as well. Your customer expectations are changing.

Satisfaction 68

Satisfaction Customer Aggregator Video 68

MLT Creative

JUNE 16, 2016

The post Finding Local Search Satisfaction in The B2B World appeared first on MLT Creative. Local SEO. It’s not new, but it doesn’t get much air time in the b2b community.

Satisfaction 54

Satisfaction Search SEO Communities 54

Convert

MAY 26, 2016

Every person who teaches about entrepreneurship will tell you that the customer is your only boss. You make most of the decisions but then as long as they are going to make the customer feel happy then you are going to be safe. The best way to grow a business is to ensure that the. Articles Blogs

Satisfaction 56

Satisfaction Conversion Rate Rate Conversion 56

Hubspot

DECEMBER 21, 2016

Our client lifetime has grown by 30%, client satisfaction -- as measured by Net Promoter Score -- improved by 29% three months after the change; employee satisfaction has risen by 23%; and our top-line revenue has grown by more than 50% since the switch.

Satisfaction 72

Satisfaction Rate Transparency Training 72

Biznology

SEPTEMBER 18, 2017

Your company’s business goals are now tied to the success and satisfaction of every customer, which must be delivered during every product use and interaction. Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”.

Custom Publishing 179

Custom Publishing Experience Customer Satisfaction 179

Biznology

NOVEMBER 20, 2017

Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.

Custom Publishing 123

Custom Publishing Satisfaction Touchpoints Trigger 123

Televerde

OCTOBER 16, 2018

This allows for measurable improvement and to “keep a handle on the pulse of our clients, improve customer retention, and increase customer satisfaction.” In the News customer satisfaction customer service net promoter score surveymonkey

Service 52

Service Survey Customer Measurement 52

Marketing Insider Group

JANUARY 11, 2017

Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills.

Audience 188

Audience Conversion Tips Satisfaction 188

Biznology

MARCH 5, 2018

Making them comfortable will help improve employee satisfaction and possibly prevent them from taking it off immediately after work helping some transference and spreading the word about your brand.

Promotion 190

Promotion Product Trends Trade Show 190

Marketing Insider Group

FEBRUARY 6, 2017

Content Marketing Content Customer Satisfaction & Loyalty Marketing InnovationI know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.

Guidelines 178

Guidelines Satisfaction Content Loyalty 178

Biznology

APRIL 5, 2018

Customer satisfaction as your priority. You need to emphasize how you will achieve the highest level of customer satisfaction. Those who are offering home improvement services face a stiff competition.

Blogger 152

Blogger Satisfaction Price Pricing 152

Marketing Insider Group

JANUARY 25, 2017

Marketing Strategy content marketing strategy Customer Satisfaction & Loyalty Digital Marketing Lead QualificationYou write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site.

Sites 189

Sites Lead Qualification Satisfaction Loyalty 189

Customer Experience Matrix

APRIL 30, 2015

The quote refers to a question about how well marketing automation software met satisfaction and improved results, on a 1 to 5 scale. The middle group, 44.1% “achieved our goals” which still sounds to me like marginal satisfaction.

Marketing Automation 273

Marketing Automation Automation Satisfaction Salesforce.com 273

Marketing Insider Group

JUNE 2, 2016

Marketing Strategy B2B Marketing Customer Satisfaction & Loyalty Marketing InnovationYou want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers.

Loyalty 208

Loyalty Satisfaction Relationship Brand 208

Biznology

MARCH 21, 2018

So even if you made a huge improvement in customer satisfaction, you can’t prove it. It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one.

Experience 174

Experience Customer Landing Page A/B 174

Marketing Insider Group

FEBRUARY 9, 2016

Social Media Customer Satisfaction & Loyalty StrategyMore than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters.

Social Media 208

Social Media Media Satisfaction Viral 208

Marketing Insider Group

AUGUST 19, 2016

Marketing Strategy automation business Customer Feedback Customer Satisfaction & Loyalty data data driven marketing marketing strategyAny marketer who’s worth their salt knows that improvements in a marketing strategy don’t just spring out of nowhere, overnight.

Strategy 186

Strategy Satisfaction Loyalty Efficiency 186

Biznology

APRIL 4, 2018

You are not just selling products or services; you are selling emotions, solutions, and satisfaction, which are experiences that come with a higher margins and better reorder rates! Local businesses have a very pragmatic attitude about branding: they ignore it.

Business 162

Business Help Brand Branding 162

Marketing Insider Group

AUGUST 10, 2016

Marketing Strategy Content Marketing content strategy Customer Satisfaction & Loyalty Social MediaYour business’s reputation goes hand in hand with your sales, especially when it comes down to a customer choosing between different companies.

Business 175

Business Satisfaction Loyalty Review 175

Marketing Insider Group

MAY 31, 2016

Marketing Strategy Customer Satisfaction & Loyalty Digital Marketing increase conversions marketing strategy segmentation

Segmentation 181

Segmentation Traffic Sites Personalization 181

Biznology

JULY 5, 2017

Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases). Apart from improving customer satisfaction level, live chat can also lead to sales.

Software 168

Software Online Vertical Sales 168

DiscoverOrg

APRIL 7, 2017

Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews ValueWhen sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin.

Review 194

Review Satisfaction Best Practice Custom Publishing 194

Biznology

SEPTEMBER 11, 2017

As connected consumption delivers higher levels of success and satisfaction, these companies will grow to lead the economy. Lesson for leaders. How can “digital changes everything” work for you?

Custom Publishing 179

Custom Publishing Publisher Cable Income 179

Biznology

JULY 17, 2017

The things you can do with social media are broad and cover many aspects of an organization including recruiting, retention, marketing, business development, and client satisfaction.

Social Media 173

Social Media Landing Page Media Social 173

Biznology

JANUARY 6, 2017

Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business. Small business owners tend to do it all and wear all of the business hats when running their business.

Business 197

Business Help Satisfaction Small Business 197

Customer Experience Matrix

OCTOBER 15, 2013

Questions about satisfaction give a similarly ambiguous result: just over two-thirds of users in a Winsper Group survey reported themselves satisfied with the business value of their system, again meaning that nearly one-third were neutral or actively dissatisfied.

Marketing Automation 306

Marketing Automation Automation Satisfaction BtoB 306