The B2B Research Blog

OCTOBER 22, 2013

That’s why every B2B business needs a programme of regular customer satisfaction research. Too many customer satisfaction studies focus on what’s going wrong. Set KPIs and targets to incentivise action, or better still, link customer satisfaction metrics to bonuses. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Uncategorized customer loyalty customer retention customer satisfaction

Satisfaction 76

Satisfaction Research Regression Customer 76

The B2B Research Blog

AUGUST 1, 2016

After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. Following on from this logic, market research studies tend to focus on measuring customer satisfaction and its cousin the Net Promoter Score (NPS).

Satisfaction 61

Satisfaction Loyalty Lock-In Segmentation 61

Customer Experience Matrix

OCTOBER 22, 2013

Or is something else going on: maybe satisfaction is lowest in the most mature categories, like human resources, enterprise resource management, and accounting, because experienced users are the most demanding? marketing automation effectiveness software satisfaction g2crowd demand generatio

Satisfaction 121

Satisfaction Marketing Automation Automation BtoB 121

The B2B Research Blog

OCTOBER 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings. This reveals the relative power of each area of the experience in driving overall satisfaction.

Satisfaction 44

Satisfaction Regression Rules Survey 44

Vidyard

JULY 27, 2017

Within that support context, if you use video, you’re going to see an increase in your customer satisfaction, you’re going to see a decrease in your time to resolution, and you’re going to see your time to resolution go down as well. Your customer expectations are changing.

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Modern B2B Marketing

SEPTEMBER 30, 2015

Check out our latest infographic, Snackable Satisfaction, to learn which types of content your audience will find the most palatable (especially on mobile). Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before.

Satisfaction 57

Satisfaction Marketo Environment Distribution 57

Sales Intelligence View

JULY 22, 2015

Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview usersWe’ve occasionally honked our own horn when it comes to […].

Satisfaction 23

Satisfaction InsideView Customer Review 23

Hubspot

DECEMBER 21, 2016

Our client lifetime has grown by 30%, client satisfaction -- as measured by Net Promoter Score -- improved by 29% three months after the change; employee satisfaction has risen by 23%; and our top-line revenue has grown by more than 50% since the switch.

Satisfaction 27

Satisfaction Rate Transparency Training 27

MLT Creative

JUNE 16, 2016

The post Finding Local Search Satisfaction in The B2B World appeared first on MLT Creative. Local SEO. It’s not new, but it doesn’t get much air time in the b2b community.

Satisfaction 16

Satisfaction SEO Communities Creative 16

Fathom

SEPTEMBER 10, 2015

The mobile experience patients experience is no longer just an “add-on” piece to help drive patient satisfaction – it is one of the essential pieces to the equation. Hospital marketers must deploy robust strategies around their mobile ecosystem as an essential piece of their overall marketing objectives if they want to continue to drive patient satisfaction and maintain brand reputation.

Satisfaction 9

Satisfaction Portal Attitudes Stats 9

B2B Marketing Insider

JUNE 2, 2016

Marketing Strategy B2B Marketing Customer Satisfaction & Loyalty Marketing InnovationYou want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers.

Loyalty 155

Loyalty Satisfaction Relationship Brand 155

Opentopic

APRIL 22, 2016

Opentopic blog >> cioinsight.com The complexities of customer support aren’t lost on any CIO. Start multiplying a portfolio of products by all the potential problems, factor everything across support channels—phone, email, web chat, social media, an app and snail mail—and you quickly arrive at the intersection of unmanageable and impossible. A study conducted by Zendesk and Loudhouse found that only. Cognitive Technology Cmo cognitive technology

Satisfaction 13

Satisfaction Mail Studies Channel 13

B2B Marketing Insider

FEBRUARY 9, 2016

Social Media Customer Satisfaction & Loyalty StrategyMore than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters.

Social Media 154

Social Media Viral Satisfaction Media 154

Customer Experience Matrix

APRIL 30, 2015

The quote refers to a question about how well marketing automation software met satisfaction and improved results, on a 1 to 5 scale. The middle group, 44.1% “achieved our goals” which still sounds to me like marginal satisfaction.

Marketing Automation 111

Marketing Automation Automation Salesforce.com Survey 111

Biznology

JULY 17, 2017

The things you can do with social media are broad and cover many aspects of an organization including recruiting, retention, marketing, business development, and client satisfaction.

Social Media 70

Social Media Landing Page Contact Exchange 70

Fathom

AUGUST 26, 2013

Every hospital knows Medicare is beginning to tie some payments to patient satisfaction. … Read the rest The post Patient Satisfaction Is the Name of the Game; Social Media Is a Player appeared first on Fathom.

Satisfaction 17

Satisfaction Sample Opinions Experience 17

B2B Marketing Insider

JANUARY 25, 2017

Marketing Strategy content marketing strategy Customer Satisfaction & Loyalty Digital Marketing Lead QualificationYou write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site.

Sites 73

Sites Traffic Writing Design 73

Opentopic

MARCH 4, 2016

Opentopic blog >> nasdaq.com The Experian Marketing Suite is recognized by The Relevancy Group for its innovative technology and functionality, including capabilities that deliver online, offline and addressable TV solutions for marketers NEW YORK, March 2, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, was awarded the top position — in a field of nine email. Marketing ROI Cmo marketing roi

Field 16

Field Satisfaction Spot Positioning 16

B2B Marketing Insider

AUGUST 19, 2016

Marketing Strategy automation business Customer Feedback Customer Satisfaction & Loyalty data data driven marketing marketing strategyAny marketer who’s worth their salt knows that improvements in a marketing strategy don’t just spring out of nowhere, overnight.

Efficiency 76

Efficiency Strategy Tactics Plan 76

B2B Marketing Insider

JANUARY 11, 2017

Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills.

Mail 53

Mail Impression Audience Conversion 53

Biznology

NOVEMBER 17, 2016

Ensuring customer satisfaction is an important part of a business strategy and many businesses struggle to successfully achieve it; a knowledge base can greatly help with this task.

Knowledge Base 86

Knowledge Base Custom Publishing Permission Domain 86

Biznology

FEBRUARY 24, 2017

Customer acquisition, satisfaction, and retention are key steps in the growth of a startup.

Effective 68

Effective Effectiveness Income Rules 68

grow - Practical Marketing Solutions

JANUARY 21, 2013

Blogging best practices business relationships Leadership blog community building blog community management blogging best practices blogging success competitive advantage customer acquisition customer satisfaction peter drucker small business writing for a blog

Best 123

Best Custom Publishing Business Best Practice 123

Vertical Response

JULY 11, 2012

According to Wikipedia , customer satisfaction, a term frequently used in marketing, is a “measure of how products and services supplied by a company meet or surpass customer expectations.” Zappos consistently achieves customer satisfaction scores in the 90s – yes, the 90s.

Satisfaction 3

Satisfaction Word of Mouth Wikipedia Frequency 3

Biznology

JANUARY 6, 2017

Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business. Small business owners tend to do it all and wear all of the business hats when running their business.

Business 67

Business Help Opinions Satisfaction 67

ANNUITAS

JULY 8, 2014

One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement. Blog employee development employee satisfaction Engagement Harvard Business Review

Develop 71

Develop Training Attitudes Fulfillment 71

Customer Experience Matrix

OCTOBER 15, 2013

Questions about satisfaction give a similarly ambiguous result: just over two-thirds of users in a Winsper Group survey reported themselves satisfied with the business value of their system, again meaning that nearly one-third were neutral or actively dissatisfied.

Marketing Automation 87

Marketing Automation Automation BtoB Survey 87

B2B Marketing Insider

FEBRUARY 6, 2017

Content Marketing Content Customer Satisfaction & Loyalty Marketing InnovationI know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.

Guidelines 35

Guidelines Linkedin Design Social Media 35

grow - Practical Marketing Solutions

OCTOBER 14, 2013

I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. I''ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction.

Social Media 75

Social Media Custom Publishing Media Social 75

DiscoverOrg

APRIL 7, 2017

Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews ValueWhen sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin.

Review 47

Review Custom Publishing Sample URL 47

The B2B Research Blog

AUGUST 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings. This reveals the relative power of each area of the experience in driving overall satisfaction.

Regression 2

Regression Rules Survey Environment 2

DiscoverOrg

MAY 27, 2016

Best Practices from the Industry Client Success Sales Development Sales Leadership & Management B2B B2B Insights B2B Sales Insights Customer Satisfaction David Sill Sales Effectiveness Sales Leadership Skills Sales SuccessAt the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”.

Forecast 58

Forecast Tagging Review Environment 58

B2B Marketing Insider

MAY 31, 2016

Marketing Strategy Customer Satisfaction & Loyalty Digital Marketing increase conversions marketing strategy segmentation

Segmentation 41

Segmentation Funnel Traffic Sites 41

Vertical Response

MARCH 12, 2015

Consistently work to improve customer satisfaction. continues, lack of customer satisfaction is a sure-fire way to keep people from coming back.

Ads 47

Ads SWOT Customer Urgency 47

B2B Marketing Insider

AUGUST 10, 2016

Marketing Strategy Content Marketing content strategy Customer Satisfaction & Loyalty Social MediaYour business’s reputation goes hand in hand with your sales, especially when it comes down to a customer choosing between different companies.

Review 37

Review Positioning Differences Sales 37

Biznology

NOVEMBER 10, 2016

The results not only mean higher conversions, but increases in customer satisfaction. Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy.

Custom Publishing 47

Custom Publishing Plan Marketing Plan Conversion Rate 47

B2B Marketing Insider

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

Satisfaction 9

Satisfaction Telemarketing Copyright Wikipedia 9

The B2B Research Blog

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Regression 2

Regression Survey Attitudes Analysis 2

Sales Intelligence View

JANUARY 26, 2016

Customer Success insideview accomplishments insideview customer feedback insideview customer sat insideview customer satisfaction insideview customers insideview ratings insideview reviews insideview success

Rate 30

Rate InsideView Customer Service 30

Biznology

APRIL 13, 2015

How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? Agile Marketing Market Research Brand Experience Customer satisfaction employee engagement market research Qualtrics

Experience 38

Experience Brand Branding Survey 38