The B2B Research Blog

OCTOBER 22, 2013

That’s why every B2B business needs a programme of regular customer satisfaction research. Too many customer satisfaction studies focus on what’s going wrong. Set KPIs and targets to incentivise action, or better still, link customer satisfaction metrics to bonuses. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Uncategorized customer loyalty customer retention customer satisfaction

Satisfaction 179

Satisfaction Research Customer Tips 179

Fathom

SEPTEMBER 10, 2015

How Health Systems Can Adapt Their Practices to Optimize Patient Satisfaction. The focal shift from patient acquisition to patient engagement and satisfaction have been driven by the staged implementation of healthcare standards mandated by the Affordable Care Act (ACA).

Satisfaction 113

Satisfaction Review Environment Government 113

The B2B Research Blog

AUGUST 1, 2016

After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. Following on from this logic, market research studies tend to focus on measuring customer satisfaction and its cousin the Net Promoter Score (NPS).

Satisfaction 156

Satisfaction Customer Loyalty Lock-In 156

The B2B Research Blog

OCTOBER 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings. This reveals the relative power of each area of the experience in driving overall satisfaction.

Satisfaction 150

Satisfaction Customer Regression Rules 150

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Customer

Customer Experience Matrix

OCTOBER 22, 2013

Or is something else going on: maybe satisfaction is lowest in the most mature categories, like human resources, enterprise resource management, and accounting, because experienced users are the most demanding? marketing automation effectiveness software satisfaction g2crowd demand generatio

Satisfaction 321

Satisfaction Marketing Automation Automation Promotion 321

The B2B Research Blog

AUGUST 15, 2016

Most companies have a customer satisfaction research programme in place, but not all are made equal. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings. This reveals the relative power of each area of the experience in driving overall satisfaction.

Satisfaction 120

Satisfaction Customer Regression Rules 120

Moz

MARCH 28, 2019

And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. Howdy, Moz fans, and welcome to our special edition One-Hour Guide to SEO Part III on searcher satisfaction. All of these things sort of feed into searcher satisfaction.

Satisfaction 76

Satisfaction Forecast SEO SERP 76

Sales Intelligence View

JULY 22, 2015

Customer Success insideview customer reviews insideview customer sat insideview customer satisfaction insideview customer success insideview customers insideview focus on customer insideview product support insideview support insideview user reviews insideview user satisfaction insideview user success insideview user support insideview usersWe’ve occasionally honked our own horn when it comes to […].

Satisfaction 80

Satisfaction InsideView Customer Review 80

Hubspot

NOVEMBER 28, 2018

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. Here, we'll explore five guaranteed ways to boost job satisfaction to ensure more success in the long-run.

Satisfaction 67

Satisfaction Class Survey Training 67

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The B2B Research Blog

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Satisfaction 120

Satisfaction Measurement Regression Customer 120

The B2B Research Blog

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Satisfaction 120

Satisfaction Measurement Regression Customer 120

Fathom

SEPTEMBER 10, 2015

The mobile experience patients experience is no longer just an “add-on” piece to help drive patient satisfaction – it is one of the essential pieces to the equation. Hospital marketers must deploy robust strategies around their mobile ecosystem as an essential piece of their overall marketing objectives if they want to continue to drive patient satisfaction and maintain brand reputation.

Satisfaction 86

Satisfaction Mobile Portal Attitudes 86

Hubspot

OCTOBER 3, 2018

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. But, while you might think you have a pulse on your employee's satisfaction, you could be wrong.

Satisfaction 63

Satisfaction Survey Question Training 63

JotForm

DECEMBER 12, 2016

In a world of high standards and expectations of 1-minute response times, it can be tough to compete for customer satisfaction. Your company may not be able to sustainably slash prices to new lows to poach new users, or give away branded swag with a seemingly constant merry-go-round of promoti.

Satisfaction 48

Satisfaction Price Pricing Customer 48

Hatchbuck

FEBRUARY 27, 2019

Measuring employee satisfaction as your business grows can make a big difference, enabling you to continue building on what you’re doing well and to shore up any weak spots in your culture. Here are some tips on how to measure employee satisfaction and improve it as you scale up. One of the most powerful measures of employee satisfaction is whether team members stick around for more than a few months. It’s not easy to compete for talent these days.

Satisfaction 50

Satisfaction Measurement Survey Template 50

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

Satisfaction 168

Satisfaction Loyalty Customer Help 168

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

Satisfaction 158

Satisfaction Loyalty Customer Help 158

Modern B2B Marketing

SEPTEMBER 30, 2015

Check out our latest infographic, Snackable Satisfaction, to learn which types of content your audience will find the most palatable (especially on mobile). Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before.

Satisfaction 116

Satisfaction Marketo Environment Best Practice 116

Fathom

AUGUST 26, 2013

Every hospital knows Medicare is beginning to tie some payments to patient satisfaction. … Read the rest The post Patient Satisfaction Is the Name of the Game; Social Media Is a Player appeared first on Fathom.

Satisfaction 139

Satisfaction Social Media Sample Opinions 139

Content Marketing Institute

OCTOBER 9, 2017

The post How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction appeared first on Content Marketing Institute.

Satisfaction 87

Satisfaction ROMI Email Examples 87

Versium

JUNE 28, 2017

Versium Analytics Recognized for Exemplary Company Culture and Employee Satisfaction. The post Versium Analytics Recognized for Exemplary Company Culture and Employee Satisfaction appeared first on Versium Analytics Inc. Press Release Best Companies Recognition Washington Washington 100 Best Companies

Satisfaction 40

Satisfaction Companies Analytics Release 40

MLT Creative

JUNE 16, 2016

The post Finding Local Search Satisfaction in The B2B World appeared first on MLT Creative. Local SEO. It’s not new, but it doesn’t get much air time in the b2b community.

Satisfaction 54

Satisfaction SEO Search Communities 54

Vidyard

JULY 27, 2017

Within that support context, if you use video, you’re going to see an increase in your customer satisfaction, you’re going to see a decrease in your time to resolution, and you’re going to see your time to resolution go down as well. Your customer expectations are changing.

Satisfaction 62

Satisfaction Customer Aggregator Video 62

Sprout Social

MARCH 7, 2017

Research shows that providing exceptional customer service on Twitter impacts the bottom line and has the potential to lead to customer satisfaction ratings of over 90%. Monarch’s Customer Satisfaction Scores Are Soaring.

Satisfaction 61

Satisfaction Measurement Twitter Aggregator 61

Convert

MAY 26, 2016

Every person who teaches about entrepreneurship will tell you that the customer is your only boss. You make most of the decisions but then as long as they are going to make the customer feel happy then you are going to be safe. The best way to grow a business is to ensure that the. Articles Blogs

Satisfaction 57

Satisfaction Conversion Rate Rate Conversion 57

Hubspot

DECEMBER 21, 2016

Our client lifetime has grown by 30%, client satisfaction -- as measured by Net Promoter Score -- improved by 29% three months after the change; employee satisfaction has risen by 23%; and our top-line revenue has grown by more than 50% since the switch.

Satisfaction 69

Satisfaction Rate Transparency Training 69

Measure Up Marketing

APRIL 25, 2019

Marketing Accountability Marketing Effectiveness Marketing Measurement and Metrics MeasureUp Marketing Blog customer engagement customer experience customer lifetime value customer loyalty customer metrics customer retention customer satisfaction customer success

Lead Gen 147

Lead Gen Satisfaction Churn Rate Customer 147

Biznology

SEPTEMBER 18, 2017

Your company’s business goals are now tied to the success and satisfaction of every customer, which must be delivered during every product use and interaction. Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”.

Custom Publishing 181

Custom Publishing Experience Customer Satisfaction 181

Marketing Insider Group

JANUARY 11, 2017

Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills.

Audience 210

Audience Conversion Tips Satisfaction 210

Marketing Insider Group

FEBRUARY 6, 2017

Content Marketing Content Customer Satisfaction & Loyalty Marketing InnovationI know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.

Guidelines 201

Guidelines Satisfaction Content Loyalty 201

DiscoverOrg

NOVEMBER 14, 2018

Account-Based Marketing Customer Success Sales and Marketing Alignment Uncategorized B2B Insights B2B Sales Insights Customer Satisfaction customer success data intelligence ICP ideal customer profile Outbound Marketing Outbound Sales Prospecting

Profiling 184

Profiling Customer Target Satisfaction 184

E-Spirit

JANUARY 20, 2015

There’s no argument that a website that treats people like people by remembering their interests and serving up relevant content will outperform generic websites every time.

Satisfaction 52

Satisfaction Relevance Personalization Sites 52

Marketing Insider Group

JANUARY 25, 2017

Marketing Strategy content marketing strategy Customer Satisfaction & Loyalty Digital Marketing Lead QualificationYou write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site.

Sites 211

Sites Lead Qualification Satisfaction Loyalty 211

DiscoverOrg

FEBRUARY 1, 2019

DiscoverOrg How-to Sales Strategies Uncategorized B2B Insights B2B Sales Insights chat chatbot chatbots Customer Satisfaction DiscoverOrg Integrations Integrations sales enablement sales outreach Sales Tips sales workflow TellwiseWe’ve all used chatbots.

Tips 156

Tips Sales Satisfaction Outreach 156

Forrester B2B

FEBRUARY 22, 2019

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

Relationship 92

Relationship Customer Aging Satisfaction 92

Biznology

NOVEMBER 20, 2017

Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.

Custom Publishing 124

Custom Publishing Satisfaction Touchpoints Trigger 124

Biznology

MARCH 5, 2018

Making them comfortable will help improve employee satisfaction and possibly prevent them from taking it off immediately after work helping some transference and spreading the word about your brand.

Promotion 208

Promotion Product Trends Trade Show 208

Customer Experience Matrix

APRIL 30, 2015

The quote refers to a question about how well marketing automation software met satisfaction and improved results, on a 1 to 5 scale. The middle group, 44.1% “achieved our goals” which still sounds to me like marginal satisfaction.

Marketing Automation 273

Marketing Automation Automation Satisfaction Salesforce.com 273