Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

Marketing Survey Results Reveal 3 Main Impact Areas for Success


Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

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What can Donald Trump teach us about market research?


One of the problems with traditional market research is that it is usually based on survey questions. How do you know you have the right sample of people? How do you know that you are sampling the right social conversation?

10 Questions to Ask In Your Business Demographics Survey

Vertical Response

A business demographic survey is a great tool to unearth and collect this kind of insight. When conducting a survey, you first need to decide the type of questions to ask based on the goal of your survey. When looking to understand your market, use a business demographics survey.

The Four Best Online Survey Tools


Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection

Hinge Marketing

One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Online Surveys What are the benefits? But when compared to IDIs, the ability to capture more responses allows online surveys to be more cost effective.

16 Enigmatic Business Blogging and Other Marketing Stats


Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective.

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Step #1: Interview and/or survey your customers. Interviews and surveys can provide some of the most valuable feedback about your customers. Survey services like Survey Monkey allow you to sample a larger group given one-on-one interviews aren’t very scalable.

Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing

Modern B2B Marketing

by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. There are a few different ways to deploy a survey. Why do we survey at all? Customer surveys.

Create. Captivate. Engage. The Art of Interactive Experiences


Some of highest performing interactive content types include quizzes, calculators, surveys , assessments, videos, infographics and web pages. There were no product samplings to be done or questionnaire to answer.

Are You Listening to the Voice of the Customer?


The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Marketri clients are typically surprised when they get the survey results. How to Survey? ” Customer Insight Customer Survey Marketing Strategy

The 17 Best Social Media Management Tools


Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool.

Do You Know Your Target Market? How to Find Out…

Vertical Response

Surveys – Asking your customers a few simple questions via a survey can uncover some really valuable information that’ll help you hone in on who your customers are and their overall satisfaction. Do you convert more people with a special offer or free sample?

The 29 Best Social Media Monitoring Tools


Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic.

Survey Says: Variety Paves the Marketer’s Path

Marketing Action

That’s a small sampling from a recent survey of 780 Act-On customers and partners who were asked to shed light on the following question: How did you become a marketer? The post Survey Says: Variety Paves the Marketer’s Path appeared first on Marketing Action Blog - Act-On.

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The 26 Best All-in-One SEO Tool Suites


Sample review: “Get a complete local SEO report in just 15 minutes. Sample review: “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review: “I’ve not found a better (backlink checker) than Cognitive SEO.

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The 10 Best Customer Service and Customer Engagement Platforms


Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]


But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online. Sample Halloween Photos. Sample Misc.

The 21 Best Content Curation Tools


Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.

The Eight Best Online Tools for Sales Professionals


Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.”

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Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size.

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]


But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online. Sample Halloween Photos. Sample Misc.

The 32 Best Twitter Marketing Tools


Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. ” Sample review: “It’s not breaking news.

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority? Check the Sample. Publishers field a readership survey and, surprise!

The Power of the Freebie in B2B Sales

Sales Intelligence View

While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK has found that 60% of consumers purchase a product after they’ve sampled it.

10 Marketing Reports Everyone Working Online Should Read


This guide gives lends sample scenarios and stats so you can determine which KPIs will indicate growth for your business. In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels.

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The Eight Best Social CRM Tools


Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Sample review: “Insightly is a tool that combines CRM and project management software into one.

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The 29 Best Web Analytics Tools


Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Mint is a simple alternative to Analytics.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. 20: The Four Best Online Survey Tools. #21:

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The 15 Best Audio and Video Editing Tools


Sample review: “You no longer need to be a video geek to create awesome videos. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures. Sample review: “Video Scribe specializes in whiteboard videos, and it lets you create really nice video animations.

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After the Webinar: 7 Steps to Ongoing Audience Engagement


You could go so far as to provide sample follow-up scripts, and/or email templates. Think about dong a post-event survey to ask attendees what they liked and didn’t like; you could also ask about topics they’d like you to address.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. 20: The Four Best Online Survey Tools. #21:

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. This introduces yet another source of sample bias. Again, we have to consider sample bias.

The Real Cost of List-Building: Buy or Build Your Own?


According to a CSO Insights survey, 82% of sales teams feel challenged by the amount of data available and the time it takes to research a prospect before making a call. According to a CSO Insights survey, 82% of sales teams feel challenged by the amount of data available and the time it takes to research a prospect before making a call. Empower Your Sales Team Get a Free Sample of our Data.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims


Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy. DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. Emails were sent to the sample data set addresses and the accuracy level was 97%.

The 26 Best WordPress Plugins


Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. 20: The Four Best Online Survey Tools. #21:

The 12 Best Special-Purpose Business Software Tools


Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Sample review: “Love it or hate it, Microsoft Office is still basically the standard when it comes to office suites.

Quality vs Quantity: A Marketer’s Guide to Brand Research Data Collection

Hinge Marketing

On the flipside, the quantity of respondent data generated from online surveys can produce statistically significant results. After determining the population you would like to sample, the next key decision is determining how to collect the data. Limited sample sizes.