Want To Generate More Leads? Leverage Your Prospects’ Five Senses
Sales Lead Insights
AUGUST 31, 2009
Touch: Does it make sense (no pun intended) to give your prospects a sample of your product that they can touch or play with? A client of mine, a manufacturer of drawer slides for the furniture industry, sends samples to qualified prospects so they can feel the quality and assess the durability of the company’s products firsthand.