Paul Gillin

This Brand Ambassador Program Goes Against the Grain

Paul Gillin

The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship.

Brand 72

How Much Should You Pay For Content?

Paul Gillin

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good.

BtoB 75

Trending Sources

How B2B and B2C Marketing Are Different

Paul Gillin

Download a sample chapter. My fourth book, Social Marketing to the Business Customer , came out this week.

B2C 76

Transforming P&G

Paul Gillin

Success can be a curse, though, and the maker of Crest, Tide and about 25 other billion-dollar brands has struggled to wean itself from a traditional focus on coupons and samples in favor of a culture of engagement.

Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value

Paul Gillin

Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro.

Media 11

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. I decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report.

A Sampling of the Sexiest Business Blogs on the Internet

Hubspot

You have the blog post title, social sharing buttons, sample text, topic tags, and images. Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content.

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

For instance, I knew that you needed a big enough sample size to run the test on. At the end of this post, you should be able to know how to determine the right sample size and time frame for your next email send. Theory vs. Reality of Sample Size and Timing in Email A/B Tests.

A/B 23

To get the best prospecting data, use a broker

Biznology

Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough. If the data was sent directly to your agency or another third party, request a sample from them.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

On the limited value of branded content

Biznology

Search query analysis is a representative sample of audience intent. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on.

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing Technology Cmo Digital Marketing undefined

What can Donald Trump teach us about market research?

Biznology

How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle.

sample job posting

PureB2B

The post sample job posting appeared first on PureB2B. What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry.

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Marketing Budget Samples, Examples, and Tips b2b

The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers.

RFP 19

How do you migrate to a new site search engine?

Biznology

Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic).

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing ROI Cmo undefined marketing roi

Sample Blog

Experience Marketing Insights

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready.

Sample Post | Omni-Channel Marketing

Sharpspring

The post Sample Post | Omni-Channel Marketing appeared first on SharpSpring 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO.

Tools 118

Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time.

The 17 Best Social Media Management Tools

Webbiquity

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool.

The 24 Best Visual Content Creation Tools

Webbiquity

Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Create picture quotes.

Tools 93

The 29 Best Social Media Monitoring Tools

Webbiquity

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic.

How Customer Loyalty Is Really Earned

Marketing Insider Group

They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Content Marketing

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Sample review: “Get a complete local SEO report in just 15 minutes. Sample review: “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review: “I’ve not found a better (backlink checker) than Cognitive SEO.

SEO 107

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev

Opentopic

Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot.

The 21 Best Content Curation Tools

Webbiquity

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.

The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice.

Tools 103

The 32 Best Twitter Marketing Tools

Webbiquity

Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. ” Sample review: “It’s not breaking news.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review: “Use Ubersuggest to help with your keyword research.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

Methodology Note: Identifying and Sampling Content That Resonates With Business Audiences. We started with the same sample of over 100 million posts, published between March and May 2017, that we used for our previous headline research. This gave us a sample of over 10 million articles.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io

The Eight Best Online Tools for Sales Professionals

Webbiquity

Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.”

Tools 86

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The cornerstone skill of great PR is being able to write well.