Onalytica B2B

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#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Here are some of our thoughts, with a sample of some of the affected high-profile accounts outside of mainstream celebrities, along with some analysis based on our own influencer database. As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive.

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Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Gifting/benefits (offer free samples or access and or other benefits for reviews). Create influencer generated content (involve them in content creation or co-creation). Invite them to your program (Agree a formal value exchange as part of a program). Financial compensation (pay influencers to promote your products/services).