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Lattice

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Multivariate analysis A/B testing De-duping Click Rate Analysis Pricing Validation Conversion Rate Correlation Landing Pages More Related Topics >
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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

OCTOBER 9, 2015

Here are a few samples: TOFU. For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. We also create videos for post-funnel to engage our customers. Post-Funnel. A Look at our Video Solar System.

Top of Funnel 100
Top of Funnel Video Marketing Lead Scoring Lead Ranking 100
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Predictive Marketing 101: How to Operationalize your Predictive Scores

Lattice

JANUARY 6, 2016

Here’s a sample plan that you could try: Highest Leads (ex: scores 90-100, or “A”) = Call immediately and keep trying at least 5 times to connect. If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy.

Lead Scoring 100
Lead Scoring Lead Ranking Planning DemandBase 100
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