B2B Marketing Automation Vendor Comparison -- Here's a Sample
Customer Experience Matrix
JANUARY 17, 2011
Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. I decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report.