• MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Sample] How to Save a Year of Research for Your Account-Based Marketing
    Since this was our first formal attempt at ABM, we approached it as an experiment intentionally keeping the “sample” size manageable. We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Sample] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    While what I learned seems to make a strong case for a plain text future (or at least its popularity in the moment), my findings were drawn from fairly limited sample size. I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. .
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Sample] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    sample expect their content marketing budget to remain the same over the next 12 months. Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K.
  • HEINZ MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Sample] Finding your simple pleasures throughout the year
    A few samples from my list: January: Watching the Rose Bowl parade with the kids. i love the holiday season and am always a bit sad when it’s over. And although Halloween through Christmas and New Years is a really big deal for me and our family, there are events and traditions throughout the year I equally look forward to. Last year at this time I started a running list of the annual simple pleasures I always look forward to, throughout the year.
  • MODERN MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Sample] 10 Ways to Grow Your Email List Like a Boss
    Give a Free Sample. He once added over 1,000 new subscribers to his email list in a matter of months in exchange for a sample chapter. Your free sample doesn’t have to be a book chapter—it could be a single unit of an online course, a 30-day subscription, or some other morsel that usually lives behind a paywall. Your new subscriber will get a valuable sample of your best work and you’ll get a new contact and a warm lead.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 10, 2018
    [Sample] Leads are Hard 
    According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. There would also be students, competitors, professional sample shoppers … even prisoners. A Story From Yesteryear About Reader Service (aka Bingo) Cards.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Sample] Make your life easier with social media marketing tools and apps
    It shows sample texts so that you can see what you want when making infographics, images, memes, and more. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Sample] 3 Simple Tools for Hiring Great Content Creators in Less Time
    TIP: We eliminate any applicant (rows on the Google Sheet) who hasn’t included samples – that’s a red flag. Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Sample] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Many will offer sample certifications and freely accessible coursework to get marketers started as well. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Sample] 3 Aha Moments to Improve Your Content Marketing in 2018
    And then I point to our research showing that 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample. When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Sample] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    Download (go to “File > Download As >” and select the format you would like) the sample template below from our complete guide on editorial calendar essentials , and customize it to suit your team’s content needs. The DIY tool: To build your channel plan, download (go to “File > Download As >” and select the format you would like) a copy of my sample template (below), and customize it to fit the specifications of your own program.
  • VIDYARD  |  THURSDAY, DECEMBER 21, 2017
    [Sample] Featured Floor: Amber Hickory Laminate
    CLICK HERE to shop online, or pick up FREE SAMPLES of your favorites in your local store. Want to upgrade the look and feel of your home for less? Laminate flooring captures the essence, on-trend looks, and feel of hardwood at a fraction of the cost. It comes in a wide variety of styles, colors, and textures – but when you still want that classic look, Dream Home Amber Hickory has all that and more! This 12mm floor doesn’t hold back on character.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 20, 2017
    [Sample] Two Lives Saved: Guest Post by Dallas D.
    The nurse took a sample of my urine and immediately I was whisked into a room by the nurse’s desk. Dallas and Max. In 2013, we received the following story by email from a family in the Southern United States: “My 13 year old son was given an assignment in English class to write a personal narrative. Perhaps by sharing this, others can have a greater understanding of a child’s perspective and bring about awareness about the need for a cure to this horrible disease.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Sample] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    HANDPICKED RELATED CONTENT: Sample These 45+ Content Tools to Create, Curate, and Measure. Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 18, 2017
    [Sample] This Goal-Setting Activity That Made All the Difference
    Here’s a sample of how the details could work under the six goal areas: Financial: I own companies that I can control at a distance and have great people working for me. This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha).
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 14, 2017
    [Sample] How to Better Understand the Size and Composition of Your B2B Audience
    It analyzes its audience-measurement sample composition in local markets by producing “in-tab” reports that compare sample groups to “universe estimates” for the market. In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?”.
  • CHIEFMARTECH  |  WEDNESDAY, DECEMBER 13, 2017
    [Sample] 5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)
    And that’s just a representative sample. At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 13, 2017
    [Sample] What your social media marketing consultant will never tell you
    Can they provide any current or past samples of their work? Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services. When you outsource, you lose touch. There’s no way around it. Out of sight, out of mind.
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Sample] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    In both cases, the “students” who learn from SQL School have the option to use Mode’s sample data to practice and learn with. Sample data sets might sound pretty benign. Why do sample data sets matter so much to Mode’s sales team? Because, in order to interact with the sample data sets using SQL, students must create a trial account for Mode.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 6, 2017
    [Sample] Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]
    In fact, the top performers were a bit less likely to outsource than the total sample. We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 4, 2017
    [Sample] Amazon and Google now lead two key martech categories as vertical competition heats up
    It’s also worth qualifying that TBR’s research was mostly conducted with large firms — the majority of the companies who participated in their study have more than 1,000 employees and more than $100 million in annual revenue — and these are samples subject to margins of error. A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me.
  • BOUND  |  FRIDAY, DECEMBER 1, 2017
    [Sample] The Cost of Choice
    In a California gourmet market, Professor Iyengar and her research assistants set up a booth featuring samples of Wilkin & Sons jams. Some customers were offered a selection of 24 jams to sample and some were only offered six jams. However, 30 percent of people who sampled the small assortment decided to buy jam, while only 3 percent of those confronted with 24 jams purchased a jar.
  • HUBSPOT  |  TUESDAY, NOVEMBER 28, 2017
    [Sample] 8 of the Biggest Marketing Mistakes We've Ever Seen
    Timothy’s Coffee did what many brands have done to increase social media reach: offer a coupon or free sample for following them on social media. Get this: It wasn't until two weeks later that Timothy's sent out a message saying that coupons and samples were issued on a first-come, first-serve basis. Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 28, 2017
    [Sample] Biznology’s top-10 marketing, SEO, and social media articles of all time!
    Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I love these end-of-year articles and so do you. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google.
  • EVERYONESOCIAL  |  TUESDAY, NOVEMBER 28, 2017
    [Sample] 6 Ways to Get All Employees Active in Social Media Marketing
    Looking for some sample social media policies? Here are 7 sample policies from other companies to inspire yours. Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells.
  • TAYLORMADEIN KEW  |  SUNDAY, NOVEMBER 26, 2017
    [Sample] How I got a publishing contract for my B2B Marketing book
    While the length will differ for everyone, and some publishers will require additional elements (eg a sample chapter), the following main elements are usual. In just one week – on 3 rd December – my book B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement will finally be released!
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 23, 2017
    [Sample] How Inspiring Brands Give Thanks on Social Media
    From grand gestures of goodwill to simple social shout-outs, the following efforts are just a sample of the ways your brand can demonstrate its genuine appreciation to those who make your business successes possible. Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today.
  • HUBSPOT  |  MONDAY, NOVEMBER 20, 2017
    [Sample] How to Make Instagram Stories Like a Pro
    Use the dropper to sample a color from somewhere in the image you've captured, and use it when typing out text or using the pen tool. These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.
  • EVERYONESOCIAL  |  WEDNESDAY, NOVEMBER 15, 2017
    [Sample] How Atkins Global Tackled Recruiting Challenges Through Social
    Here are 7 sample social media policies for employees your company can implement. Atkins Global & EveryoneSocial. Learn how Atkins Global armed their recruitment team with EveryoneSocial to share the company’s brand and culture to attract new talent. Atkins Global , a member of the SNC-Lavalin Group, is one of the world’s most respected design, engineering, and project management consultancies.
  • VIEWPOINT  |  MONDAY, NOVEMBER 13, 2017
    [Sample] Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
    Here is a sample touch cycle, or cadence, for one client: Recently we delivered a lead to a client’s sales rep and he replied: “How did you ever get to this executive? For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). This approach yields a 5% lead rate.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 13, 2017
    [Sample] Can Facebook’s Research on 2-Second Videos Be Trusted?
    For one, this study only covered fourteen brand campaigns running on Facebook, which is such a small sample size that the results are more anecdotal than empirical. With such a small sample size and the risk that the numbers are biased toward Facebook’s agenda, you’re better off ignoring the research and testing the format’s value for yourself.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 13, 2017
    [Sample] An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
    When evaluating skills, you often need to rely more heavily on something that person creates for you (I’m a huge proponent of a paid test – compensating a candidate to create something for your platform; portfolios and samples can often be misleading). “Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team.
  • TERMINUS  |  THURSDAY, NOVEMBER 9, 2017
    [Sample] Use This Template to Orchestrate Account-Based Marketing Campaigns
    The Account-Based Marketing Campaign Orchestration Template is a Google Sheets document with four tabs — two customizable templates you can fill out and two sample campaigns to inspire you. Tab 1: Stage-Based Campaign Orchestration Sample Campaign. This sample campaign plan demonstrates what a Human Relations Management Software company’s stage-based ABM campaign might look like. Tab 3: Time-Based Campaign Orchestration Sample Campaign.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 8, 2017
    [Sample] Increase Conversions With a Content Marketing Platform
    When my team had to review an email that was being sent to thousands of our clients and it needed changes, we’d have to copy and paste the email into Microsoft Word, track the changes, send the email back and forth among various members of the team, make the suggested edits, and then send the sample back to the team to make sure all feedback had been incorporated. I remember many late nights at work trying to figure out how to show which individual articles on our website were working.
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Sample] The Right Technographics for B2B Technology Marketers
    and perform human validation of statistically relevant samples and independent phone surveys to ensure we’re providing our customers with quality business intelligence. The Right Technographics for B2B Technology Marketers. October 18, 2017 / David Guerra, HG Data Content Strategist. Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.
  • HUBSPOT  |  MONDAY, NOVEMBER 6, 2017
    [Sample] Just 12 Funny Tweets About Millennials Killing Things
    I haven't sampled the menu at Applebee's enough to say what it's most famous for. You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That's right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That's right: I'm a millennial.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 6, 2017
    [Sample] 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    Large sample size. Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building.
  • LEADSPACE  |  MONDAY, NOVEMBER 6, 2017
    [Sample] Infographic: How to Build a Solid MarTech Stack
    A sample of the Marketing Technology Industry Council’s key recommendations can be seen below. Why do only 12% of B2B marketers see significant value from their marketing technologies? Why do half of all B2B marketers have too many MarTech solutions to handle, and too many unintegrated systems to effectively manage?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 3, 2017
    [Sample] In technology business videos, silence can be golden
    At trade shows, especially, people are there to sample what’s new. Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. trade shows. animations repurposed for articles, blog posts, etc. The power of the unspoken word.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 2, 2017
    [Sample] Key Takeaways From our Influencer Marketing Huddle Workshop
    Gifting/benefits (offer free samples or access and or other benefits for reviews). Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 1, 2017
    [Sample] Professional Invoice Samples: 10 Designs to Inspire You
    To help you get a sense of the possibilities, we put together a collection of impressive invoice samples that may inspire you to rethink your current design. 10 of the Best Professional Invoice Samples. This bold invoice sample is perfect for brands that boast a playful personality. This double-sided invoice sample offers an interesting twist on an otherwise standard design. This invoice sample uses a split design to divide contact information and payment information.
  • HUBSPOT  |  TUESDAY, OCTOBER 31, 2017
    [Sample] 13 Email Examples That Totally Nailed Personalization
    Birchbox transparently admitted that they took a peek at my colleague Carly Stec's sample and purchase history before crafting this email. If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. It starts to feel like a chore, because what's in there isn't very interesting.
  • THE LEAD AGENCY  |  MONDAY, OCTOBER 30, 2017
    [Sample] B2B Social Media Strategies and Best Practices
    You can build a Buyer Persona by simply opening up a spreadsheet and starting a sample database of social media users. Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. Show off your employees.
  • SNAPAPP  |  FRIDAY, OCTOBER 27, 2017
    [Sample] Scaling Interactive Content Creation: How to Create a Brand Template in 5 Easy Steps
    Typically, this means creating a sample title/intro page, perhaps with a text box that simply reads, “Title Text Here.”. . . One of the advantages of the SnapApp platform is how customizable every content experience can be. No two SnapApps ( interactive content expereinces ) need ever look quite alike — they can have different page sizes, layouts, color schemes, what have you. But at times, this customizability can feel a little unnecessary or even overwhelming. .
  • VIDYARD  |  THURSDAY, OCTOBER 26, 2017
    [Sample] Are Your Peers Beating You to Video Marketing Results?
    For the fourth year in a row, we’ve partnered with Demand Metric to publish The 2017 State of Video Marketing which samples a broad array of video marketing professionals across industries to see how they’re doing. Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? You just never know. And if you don’t know, you can’t improve.
  • ABERDEEN CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 25, 2017
    [Sample] How Can Companies Get Better at Personalization?
    She might even be walking around Intelligentsia passing out samples of coffee made from her recent harvest. Nathan Kontny is the CEO of Highrise , a CRM tool built by the team behind Basecamp. Prior to Highrise, Nathan was a software engineer and designer for 15 years. He began his entrepreneurial career with two Y Combinator backed startups: Inkling in 2005 and Draft in 2011. . I had a chance to ask Nathan some questions about the current state of personalization.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 22, 2017
    [Sample] When to Use a Proof of Concept in Marketing Software Selection -- And When Not
    Nor will working with sample data resolve questions about scalability, speed, and change management. “I used to hate POCs (Proof of Concepts) but now I love them,” a Customer Data Platform vendor told me recently. “We We do POCs all the time,” another said when I raised the possibility on behalf of a client. Two comments could be a coincidence. Three make a Trend.) But, as the first vendor indicated, POCs have traditionally been something vendors really disliked.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 18, 2017
    [Sample] How to Use Drip Campaigns to Nurture Existing Customers
    Provide new clients with a link to a sample blog post that is relevant to them. Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads.
  • HG DATA  |  WEDNESDAY, OCTOBER 18, 2017
    [Sample] The Right Technographics for B2B Technology Marketers
    and perform human validation of statistically relevant samples and independent phone surveys to ensure we’re providing our customers with quality business intelligence. Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 15, 2017
    [Sample] Martech and the modern marketing org (study results)
    Good for you for questioning the sample from which a statistic was generated!) It’s a different sample, but it delivers the same conclusion: having someone in charge of marketing technology is becoming a common function in modern organizations. At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Sample] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable. When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow.
  • CONTENT MARKETING INSTITUTE  |  SATURDAY, OCTOBER 7, 2017
    [Sample] This Week in Content Marketing: Google and Amazon Prepare for Internet War
    52:07): Robert’s correction: Last week, Robert shared a rant, in which he said the number of panelists in a sample of Nielsen’s Portable People Meter survey of television viewers was 6,200. However, Robert misread the source article, which actually reported that the sample size had increased by 6,200, for a total of 26,000 viewers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • CIRCLE STUDIO  |  THURSDAY, OCTOBER 5, 2017
    [Sample] 7 Factors That Can Derail Your Website Redesign Project
    Don’t just sit back once you’ve delivered sample content (e.g. While investing in a strategic website redesign can greatly improve your online presence and position your firm for more success in business development, several avoidable factors can quickly derail a web development project. In addition to the need to avoid some critical mistakes in the website redesign process , there are several common factors that can derail the project along the way. Here are 7 to consider.
  • JACKIE WALTS  |  WEDNESDAY, OCTOBER 4, 2017
    [Sample] Ten Tricks You Need to Try!
    Send a sample to a desktop computer and a mobile device. After 18 years of consulting, I have a few tricks up my sleeve. If you’re looking for better results, give these a try. Set an objective. I know I say this in every single blog, but it’s important. If you don’t decide what you want to accomplish, you won’t get results. Ideally, set a quantitative objective that ties into ROI like number of opps, leads or sales. Focus on this and it’s a lot easier to know what to do next.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 3, 2017
    [Sample] Common Employee Advocacy Program Concerns We Get Asked
    Looking for sample social media policies? Here are 7 social media policy samples. Employee Advocacy Program Concerns. Employee advocacy program questions and concerns are not surprising, learn how we respond to the most common ones we hear with prospects. We’ve been in the employee advocacy and social selling space for quite some time now and have worked with 100+ companies that include Adobe, Dell , Coupa, EA Sports, Yahoo.
  • COMPUTER MARKET RESEARCH  |  FRIDAY, SEPTEMBER 29, 2017
    [Sample] How to Create a Successful Performance-Based MDF Program
    Below is a sample template that correlates the MDF program’s goals with the quantifiable metrics above. Computer Market Research. How to Create a Successful Performance-Based MDF Program. A performance-based MDF program is the backbone of a stable and healthy distribution sales channel.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Sample] Strong Employer Brands Attract Talented Millennials in Professional Services
    The sample in our study was very similar. In our most recent Employer Brand Study , we sought to understand how a strong employer brand could help attract talented professionals — a challenge facing many firms today. What is an employer brand? A firm’s employer brand is simply a firm’s reputation as a place to work.
  • EVERYONESOCIAL  |  TUESDAY, SEPTEMBER 26, 2017
    [Sample] Why Employee Enablement is Important for Your Business
    However, there are some interesting samples on the web. Employee Enablement & Your Business. Learn why employee enablement is important for your business and how your company can get on the right path. When you think about ways to better transform your workforce, you tend to think about improving employee engagement (or at least you should be). After all, employees can contribute more to a business than just what their job duties entail.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 26, 2017
    [Sample] How to Make Interactive Content in Under 30 Minutes
    If you can’t find your brand guidelines, download a browser plug in like ColorZilla that can take color samples from web pages, then you can add those colors to your content. . . Creating content takes time. That’s just an objective truth. Especially creating appealing content that gets audiences to actually sit up, maintain attention, and, ideally, convert. . But how much time is up to your own process and tools available to you. .
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 26, 2017
    [Sample] Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?
    Researchers explain that means that monitoring the activity in this region of the brain in a small sample of people could be a good predictor of the general behavior of larger populations. Wouldn’t it be great if we could know, intuitively, what was going to be a successful content marketing idea before we spent the entire budget on a room full of cute bunnies with no guarantees it would pay off? Actually, that’s not a bad idea. ).
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 26, 2017
    [Sample] The Blockchain Marketing Technology Landscape (2017)
    If you look at the Gnosis site, you will see a few sample decentralized Apps (dApps) represented. The following is a guest post contributed by Jeremy Epstein , CEO of Never Stop Marketing , a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 19, 2017
    [Sample] How Customer Loyalty Is Really Earned
    They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Content Marketing
  • TAYLORMADEIN KEW  |  FRIDAY, SEPTEMBER 15, 2017
    [Sample] Announcing my new book – B2B Marketing Strategy!
    In the meantime, please read more about it, have a look at what people are already saying about it , read a sample chapter, and pre-order it now ! I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas!
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Sample] Candid Feedback and the Future of the Freelance Marketplace
    While we only have a small sample size since we began notifying freelancers, early results are promising. The last time I stayed in an Airbnb, the host made me pick up the apartment keys from a cashier at a convenience store several blocks away. Naturally, when it came time to rate my stay on the site, I docked a few points for the check-in process since the host should know it was pretty inconvenient. Although I did score some Tastykakes waiting in line.)
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Sample] Yesterday's Apple Event Was as Bananas as We Expected
    In one of the sample photos shown at the event, the image quality was so precise that the photographer's reflection could be seen in the subject's eye. When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and -- at least for us -- more excitement. This," we thought, "is going to be completely bonkers.".
  • HUBSPOT  |  FRIDAY, SEPTEMBER 1, 2017
    [Sample] How to Identify Which Experiments to Run
    Some experiments require larger sample sizes than others -- even hundreds of thousands, in some cases -- but typically, you'll need a minimum of 100 unique page views per day to reach statistical significance within a reasonable amount of time. The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments. At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons.
  • BIZIBLE  |  TUESDAY, AUGUST 29, 2017
    [Sample] How A Hospitality Company Uses Call Tracking & Attribution To Make Smarter Marketing Decisions
    Let’s take a look at a sample buyer journey and see how measurement that optimizes for lead volume can be extremely misleading. In order to meet prospects where they are, marketers are relying more and more on a multitude of channels. Of course, more channels also means more channels to measure and more sources of data.
  • HUBSPOT  |  TUESDAY, AUGUST 29, 2017
    [Sample] Here Are the Top Employer Branding Challenges [New Report]
    In answering these questions, Hinge surveyed a sample of 801 professionals, who fell into one of two categories: Talent-Evaluators: employees who are directly involved in the company’s recruiting and hiring efforts, who were asked to answer questions about these internal processes. Around here, we’re not exactly shy about our nerdiness. We love data. We love running experiments.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, AUGUST 27, 2017
    [Sample] Why You Need to Be Careful With One Feature of the New Demand Waterfall
    Here's a small sample of the reactions from pundits and practitioners: What's The Impact Of The New Demand Unit Waterfall? The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.
  • CHIEFMARTECH  |  WEDNESDAY, AUGUST 23, 2017
    [Sample] Seth Godin now a MarTech keynote + last week for beta rates
    The logos at the top of this page are just a tiny sample of the amazing brands who will be speaking and attending. Three quick pieces of news on the MarTech conference coming up in Boston , October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.”
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 23, 2017
    [Sample] B2B Marketing Research: What You Need to Know
    B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Because of the amount of labor and cost involved in doing qualitative marketing research, it often addresses a small sample — sacrificing some statistical confidence for a deeper dive into the subjects.
  • MEASURE UP MARKETING  |  TUESDAY, AUGUST 22, 2017
    [Sample] How to Tell if Your Marketing is Optimized for Performance
    The sample curve emerging from this research suggests that 10-20% of employees, at most, make an outsized contribution. Frederick Winslow Taylor is credited with starting the Scientific Management movement. He and his associates studied how work was performed. They examined how the performance of work affected worker productivity.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 17, 2017
    [Sample] Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory
    The billboard proclaimed it was “Probably the best poster in the world”; underneath the slogan, visitors could sample beer from a tap. If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.
  • EVERYONESOCIAL  |  WEDNESDAY, AUGUST 16, 2017
    [Sample] Employee Advocacy Challenges And How To Start Solving Them
    Here are 7 Sample Social Media Policies for Employees. Common Employee Advocacy Challenges. Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face. Over the last few years, employee advocacy has become an important process to many medium, large, and enterprise companies across various industries.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 16, 2017
    [Sample] Top 5 Marketing Planning Tips for 2018
    How to take action: Plan to interview a representative sample of clients and prospects to learn about their biggest challenges, how they view your firm, who they think your competitors are, and other issues critical to your business. Over the past decade the marketplace has undergone fundamental change. However many firms still haven’t adapted to the new ways buyers find and select their professional services providers.
  • MODERN MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Sample] Why CMOs Should Engage With Niche Bloggers
    If you’re open to receiving a few samples, I will be happy to get them in the mail later this week. Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. “Challenging” doesn’t even begin to describe the daily struggle that this mission creates.
  • SHARPSPRING  |  FRIDAY, AUGUST 11, 2017
    [Sample] Video & Marketing Automation: One Marketer’s Tale
    I got some free samples on this shoot!). “We need more video.” – CEO. That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. VidYard ). People spend on average 2.6x more time on pages with video than without. Wistia ). Including video in a landing page can increase conversion by 86%. EyeView ).
  • HUBSPOT  |  WEDNESDAY, AUGUST 9, 2017
    [Sample] You Need a Privacy Policy in 2017: Here's How to Start
    However, here are some helpful links like this sample Privacy Policy from the Better Business Bureau to get you started. At this point, you might be asking yourself: Do I really need a privacy policy for my website? If you’re starting any kind of company today, the answer is likely yes, you really do.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 3, 2017
    [Sample] What’s better than a marketing tech stack? Your marketing org stack
    This wide collection of sample marketing stacks has been incredibly valuable in helping us understand how good “best-of-breed” marketing technology capabilities are built and managed. We’ve been running The Stackies for three years now, where we’ve invited marketers to send in a single slide that visually illustrates their marketing tech stack.
  • SNAPAPP  |  TUESDAY, AUGUST 1, 2017
    [Sample] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    For example, this Skillshare email came “new” to the inbox after sampling a free design tutorial. . . You’re in the malt shop one day before class when in walks Biff and his crew of goons. . Where’s my homework, McFly?” he demands. . . Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Little do you know, your future son is watching all this happen. .
  • WEBBIQUITY  |  TUESDAY, AUGUST 1, 2017
    [Sample] Six Keys to Make It With Influencer Marketing
    Here’s a sampling of subjects I’ve been pitched about in the past few months: Craft beer brewing. Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.
  • HUBSPOT  |  TUESDAY, AUGUST 1, 2017
    [Sample] 10 of the Best Ads from July: Emotive Billboards, Weird Pizza, and a Perfect Sadvertising Parody
    Orchestrated by CP+B , the stunt gave 300 lucky passerby the opportunity to sample Jose Cuervo Silver -- directly from a projectile spout. We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work. This month's ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?),
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, JULY 31, 2017
    [Sample] What We’re Doing Wrong in Blockchain Marketing
    Here’s a sample of their explanation, edited for brevity. One of the best pieces of advice I ever got was “ always explain what you’re talking about. Never assume your audience knows the background – even if they’re experts.”. I’m especially careful to do that now around blockchain, the distributed database technology that assures the integrity of transactions or data without a central clearing house.*
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Sample] 28 Amazing B2B Examples of Interactive Content
    Instead of gating the results, they bait the user with a sample benchmark metric and make them enter information to access the full report: . . In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . .
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Sample] What Happens When You Make Gated Content Free?
    This may seem like too small of a sample for us to truly understand whether retiring PDFs works. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now.
  • KEO MARKETING  |  THURSDAY, JULY 20, 2017
    [Sample] Outbound vs. Inbound Marketing? What You Should Know
    Sample Outbound ABM Journey. Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. These inundated audiences cannot keep up with all the messages coming at them. When a company’s prospects are not experiencing their ads and content, the company will miss out on valuable sales.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Sample] 50 Ways to Use Video Messaging to Make Business Personal Again
    Employee onboarding and FAQs: Compile a sample process for hiring managers, or a library of short, on-demand videos that address key onboarding topics for new employees and common FAQs. The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.
  • MODERN MARKETING  |  TUESDAY, JULY 18, 2017
    [Sample] CMOs - A High Level View
    The above is just a random sampling from the guide. The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more. Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on What Makes a Successful CMO.
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Sample] 9 Brands That Thrive Without a Traditional Marketing Budget
    Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers. Yes, from the copious samples to the niche snacks you find yourself eating in bed at 11pm, Trader Joe’s has done an enviable job at branding themselves as an affordable, quality food chain. Kiehl’s created an unforgettable customer experience by offering extensive samples to customers, which gives way to lower-pressure sales.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Sample] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    Methodology Note: Identifying and Sampling Content That Resonates With Business Audiences. We started with the same sample of over 100 million posts, published between March and May 2017, that we used for our previous headline research. From this sample we analyzed the top 1,000 phrases, words, formats and numbers that were the most shared on LinkedIn. This gave us a sample of over 10 million articles.
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Sample] Marketers Weigh In: Instagram or Snapchat Stories?
    This is only a sampling of a couple of discussions, but the vast majority of people I asked chose Instagram Stories for marketing and Snapchat Stories for personal sharing. Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It's okay -- so do we.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Sample] The Dos and Don’ts of Controversial Marketing
    More than 30 samples collected from nine different hotels proved that five-star hotels actually have the most germs, which caught the eye of big-name publishers like AOL , Yahoo , and Today. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi.
  • CANADIAN MARKETING ASSOCIATION  |  MONDAY, JULY 10, 2017
    [Sample] What is a Customer Advisory Board? And No, It’s Not a Marketing Program.
    And more… ———————————————— Here is just a sampling of the types of CABs you can create (one or a multiple of them) with each having their own charter and mandate: Customer Advisory Board. By Nancy Mancini @ NancyMancini (President, Marcom Blueprints Inc ), CMA's B2B Council. Customer Advisory Boards (CABs) are one of the many means of engaging with your customers.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Sample] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    I’ve included a list of links to sample content format/types, in relative order of efficacy in generating leads for our measurable marketing agency: SlideShare: Building Your Brand via Social Media in 15 Minutes Daily (SlideShare is one of the most under-utilized social platforms, particularly for business, and can be an effective lead gen platform). 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result?
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Sample] The True Power of Contextual Marketing
    Because teenage girls were found to spend most of their time chatting with their friends online, they sent them shareable electronic postcards offering free skin analysis and samples of Clean & Clear products. In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about.
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Sample] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    Here is a sampling of the instant value that we’ve gained from Vidyard in six months. This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League. We create innovative personalized video emails in an instant.
  • SHARPSPRING  |  THURSDAY, JUNE 22, 2017
    [Sample] Sample Post | Omni-Channel Marketing
    The post Sample Post | Omni-Channel Marketing appeared first on SharpSpring 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Sample] How to Run a Weekly Growth Team in B2B
    You can find a sample spreadsheet here that we use to track and report our weekly progress on: Spreadsheet Link. Here are some sample growth tactics you can test at your own organization: Launch search ads on top conferences so that you gain exposure without expensive sponsorships or to maximize a sponsorship. Many B2B companies have annual sales and marketing goals. and consistently miss these.
  • NUDGE.AI  |  TUESDAY, JUNE 20, 2017
    [Sample] Building your customer success dream team
    Sample CS activities. One of the reasons we created Nudge.ai was to help sales pros better understand and leverage the strength of relationships with their prospects and leads. Which is why we’re also very interested in the notion of Customer Success (CS) and how it impacts sales. CS is top of mind now that companies compete on customer experience, right from the moment buyers sign up.
  • WEBBIQUITY  |  TUESDAY, JUNE 20, 2017
    [Sample] Three Ways Data Can Improve Your ABM Strategy
    Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. Guest post by Krysta Williams. Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer.
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