• HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Sample] What Happens When You Make Gated Content Free?
    This may seem like too small of a sample for us to truly understand whether retiring PDFs works. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now.
  • KEO MARKETING  |  THURSDAY, JULY 20, 2017
    [Sample] Outbound vs. Inbound Marketing? What You Should Know
    Sample Outbound ABM Journey. Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. These inundated audiences cannot keep up with all the messages coming at them. When a company’s prospects are not experiencing their ads and content, the company will miss out on valuable sales.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Sample] 50 Ways to Use Video Messaging to Make Business Personal Again
    Employee onboarding and FAQs: Compile a sample process for hiring managers, or a library of short, on-demand videos that address key onboarding topics for new employees and common FAQs. The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.
  • MODERN MARKETING  |  TUESDAY, JULY 18, 2017
    [Sample] CMOs - A High Level View
    The above is just a random sampling from the guide. The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more. Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on What Makes a Successful CMO.
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Sample] 9 Brands That Thrive Without a Traditional Marketing Budget
    Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers. Yes, from the copious samples to the niche snacks you find yourself eating in bed at 11pm, Trader Joe’s has done an enviable job at branding themselves as an affordable, quality food chain. Kiehl’s created an unforgettable customer experience by offering extensive samples to customers, which gives way to lower-pressure sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 13, 2017
    [Sample] The ultimate list of 20 worthy social media rants
    I don’t think we should necessarily take our cues from the most extreme data point in the sample set. By Mark Schaefer. I always urge people to bring their own story into their social media content. I try to do that as best I can. Sometimes I’m happy. Sometimes I’m bemused. And sometimes I’m just amazed by the stupid stuff I see around the web. Alas, today is one of those days. I’m not cranky often, but when I am, it helps to just write it all out.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Sample] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    Methodology Note: Identifying and Sampling Content That Resonates With Business Audiences. We started with the same sample of over 100 million posts, published between March and May 2017, that we used for our previous headline research. From this sample we analyzed the top 1,000 phrases, words, formats and numbers that were the most shared on LinkedIn. This gave us a sample of over 10 million articles.
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Sample] Marketers Weigh In: Instagram or Snapchat Stories?
    This is only a sampling of a couple of discussions, but the vast majority of people I asked chose Instagram Stories for marketing and Snapchat Stories for personal sharing. Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It's okay -- so do we.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Sample] The Dos and Don’ts of Controversial Marketing
    More than 30 samples collected from nine different hotels proved that five-star hotels actually have the most germs, which caught the eye of big-name publishers like AOL , Yahoo , and Today. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Sample] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    I’ve included a list of links to sample content format/types, in relative order of efficacy in generating leads for our measurable marketing agency: SlideShare: Building Your Brand via Social Media in 15 Minutes Daily (SlideShare is one of the most under-utilized social platforms, particularly for business, and can be an effective lead gen platform). 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 29, 2017
    [Sample] Connecting to a new podcast on digital transformation
    Here’s a sample of quotes from some of the fascinating episodes on the horizon: Can you predict disruption? By Mark Schaefer. My favorite event of the year is attending the massive SXSW Interactive conference each spring. A lot of people go to connect and party … I go to learn. It’s an experience like no other. I get to listen to the greatest innovators, technologists, and thinkers on the planet.
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Sample] The True Power of Contextual Marketing
    Because teenage girls were found to spend most of their time chatting with their friends online, they sent them shareable electronic postcards offering free skin analysis and samples of Clean & Clear products. In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about.
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Sample] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    Here is a sampling of the instant value that we’ve gained from Vidyard in six months. This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League. We create innovative personalized video emails in an instant.
  • SHARPSPRING  |  THURSDAY, JUNE 22, 2017
    [Sample] Sample Post | Omni-Channel Marketing
    The post Sample Post | Omni-Channel Marketing appeared first on SharpSpring 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Sample] How to Run a Weekly Growth Team in B2B
    You can find a sample spreadsheet here that we use to track and report our weekly progress on: Spreadsheet Link. Here are some sample growth tactics you can test at your own organization: Launch search ads on top conferences so that you gain exposure without expensive sponsorships or to maximize a sponsorship. Many B2B companies have annual sales and marketing goals. and consistently miss these.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JUNE 21, 2017
    [Sample] Five Tools Every Sales Manager Should Use
    If you would like a sample: Ken@AcumenMgmt.com. Five Tools Every Sales Manager Should Use. During a recent podcast interview I was asked what I thought were the top five “systems or tools” that a Sales Manager needs to be successful. After thinking about all the possibilities and responsibilities that any sales leader faces I answered the question with the list below. They are not listed in any order of priority.
  • WEBBIQUITY  |  TUESDAY, JUNE 20, 2017
    [Sample] Three Ways Data Can Improve Your ABM Strategy
    Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. Guest post by Krysta Williams. Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer.
  • GET SMART CONTENT  |  WEDNESDAY, JUNE 14, 2017
    [Sample] How well do you really know your web audience? Does it matter?
    If you’re interested in a 360° view of your audience, check out this sample Audience Insights Report. Effective personalization is all about understanding your customers from many angles – not just knowing one or two things about them. An ideal customer profile (ICP) has to include more than just company and industry. People are motivated by more than where they work. What if you could know the job role and the intent of your web audience?
  • HINGE MARKETING  |  WEDNESDAY, JUNE 14, 2017
    [Sample] Accounting Marketing Budget Benchmark Study Released [Video]
    So it’s a very robust sample. Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Video Transcription. Hi, I’m Lee Frederiksen. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.
  • MODERN MARKETING  |  MONDAY, JUNE 12, 2017
    [Sample] How To Create A White Paper That Converts
    Sample questions to be answered in this section: What is currently happening in the market today? White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a boring version of an eBook, what is a white paper?
  • BIZNOLOGY  |  THURSDAY, JUNE 8, 2017
    [Sample] On the limited value of branded content
    Search query analysis is a representative sample of audience intent. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.
  • HINGE MARKETING  |  MONDAY, JUNE 5, 2017
    [Sample] Marketing Planning Process for Professional Services
    A speaker kit provides everything an event planner might need to select a one of your team members for a speaking event: a bio, professional photos, sample speaking topics, past speaking experience and video clips. Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients.
  • CONTENTLY  |  MONDAY, JUNE 5, 2017
    [Sample] The Best Content Marketing of May: Brands, Take Note
    ” What follows is a mixture of how-tos, sample code, datasets, and dozens of AI resources to help up-and-coming entrepreneurs use AI to their advantage. The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Because they look great, and the content is (usually) good.
  • BIZNOLOGY  |  THURSDAY, JUNE 1, 2017
    [Sample] How do you migrate to a new site search engine?
    Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic). Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 31, 2017
    [Sample] STOP: Don’t Use Influencer Marketing Without Reading This Post
    Insist in no uncertain terms that influencers explain that they have been paid by your brand (or received an all-expenses-paid trip or free samples or whatever) every time they post about you. By Kerry Gorgone, {grow} Contributing Columnist. Influencer marketing is more popular than ever. Brands like Adobe , Verizon , and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson , businesses earn $6.50 for every $1.00
  • DISCOVERORG  |  TUESDAY, MAY 30, 2017
    [Sample] [VIDEO] 3 Steps to Create a Winning Value Proposition
    Empower Your Sales Team Get a Free Sample of our Data. Welcome to Whiteboard Wednesday. I’m Justin Withers, Vice President of Product Management and Marketing at DiscoverOrg, here to describe the best way to create a value proposition that stands out – by addressing a real need. For starters, let’s talk about what value is what value isn’t. Simply put, value is the financial benefit that you get in excess of the price that you pay for a solution.
  • HUBSPOT  |  TUESDAY, MAY 30, 2017
    [Sample] How to Turn Your Marketing Team Into Your Agency's Best R&D Department
    Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests -- and not just because I'm always hungry (which I am). I do it because I would never want to serve something new to my guests that I can't be sure actually tastes good. How can I confidently stand there and say to my friends and family, "Go ahead and try it! You'll love it!" when I have no idea what it's really like? I bet you probably do this with new recipes, too.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Sample] How to Get Started With Paid Search [Free Guide]
    Below is a sample Search Terms report. So this is a sample instance where running a paid search campaign makes a lot of sense. In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign?
  • EMEDIA  |  THURSDAY, MAY 25, 2017
    [Sample] Matching Content to Your B2B Marketing Channels
    Try sending a relevant case study, a trial or samples of your product (if applicable). B2B Marketing Campaign Calendar: Check. Content Creation Schedule: Check. Media Buys for Relevant Channels: Check. Now what? Even with excellent planning and organization, it can be overwhelming to pair relevant content to the right audience on the best channel.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 24, 2017
    [Sample] Coherent Path Auto-Optimizes Promotions for Long Term Value
    It starts with about two years’ of interactions for most clients, so it can see good sample of customers who have already completed a journey to high value status. One of the grand challenges facing marketing technology today is having a computer find the best messages to send each customer over time, instead of making marketers schedule the messages in advance.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 24, 2017
    [Sample] What Separates Ave Firms from High Performing Firms?
    Those are just a few samples, for a list of the top 40 Actions Sales Managers must do to achieve predictable revenue download this white paper. What Separates Average Organizations from High Performing Organizations? .
  • BIZNOLOGY  |  WEDNESDAY, MAY 24, 2017
    [Sample] Effective types of native advertising for small businesses
    Some bloggers will want to sample your products and write a review. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for. You’ve seen it when you scroll through Facebook , though you might not even realize some of those posts are sponsored.
  • HINGE MARKETING  |  FRIDAY, MAY 19, 2017
    [Sample] Persona Development for Professional Services Marketers
    Often it includes sample language a marketer might use to persuade a person to buy or take the next step in the relationship. In an ideal world, your marketing would deliver exactly the right message to the right person at the right time. And while there are a whole host of challenges that come with this scenario, modern marketing is taking us closer to this ideal than ever before.
  • DISCOVERORG  |  FRIDAY, MAY 19, 2017
    [Sample] How Data Proliferation Evolves Sales and Marketing
    Empower Your Sales Team Get A Free Sample of Our Data. Everyone collects data these days. This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing.
  • VIDYARD  |  FRIDAY, MAY 19, 2017
    [Sample] The #1 Sales Tool I Wish I Had
    He demonstrates a sample video of himself where he’s recording both himself and his computer screen as he browses through articles. Back in my day, we didn’t have tools like this. Never mind that “back in my day” was only two years ago—technological innovation moves like lightning.
  • CONTENT STANDARD  |  FRIDAY, MAY 19, 2017
    [Sample] Why Likes Don’t Matter for Engagement Metrics
    Then, both groups received a coupon for a free sample. Whether you’re a regular social media user or a marketing manager, you know the situation all too well: You post a great pic, a witty joke, or a wonderfully written comment. And then you wait, hoping your content will generate a wave of likes and impressions. Among engagement metrics, likes are an easy metric to track.
  • ABERDEEN CMO ESSENTIALS  |  WEDNESDAY, MAY 17, 2017
    [Sample] The Art of Creating an Excellent Customer Testimonial
    Connect with several customers on different outlets to find the best stories and ensure a diverse sampling of people. Testimonials are an invaluable marketing tool for businesses of all sizes. An honest, engaging testimonial from a happy customer can often be the deciding factor for a wavering prospect. Read : Customer Messaging Demystified: What Makes It Unique?
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Sample] The 28 Best Miscellaneous Online Tools for Marketers
    Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.”
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Sample] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Here is a sample report you can run to compare the minimum lead score of the different keywords identified in step 1. This sample report has dummy data: Next, look at how many leads are using a specific keyword or social activity to know whether or not you should focus on it. As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention.
  • SHARPSPRING  |  FRIDAY, MAY 12, 2017
    [Sample] 9 Steps to Writing the Perfect Press Release
    Check out the first paragraph of this sample press release: If a reporter only reads the beginning paragraph, he or she should be able to get all of the key information. You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event.
  • WEBBIQUITY  |  THURSDAY, MAY 11, 2017
    [Sample] The 12 Best Special-Purpose Business Software Tools
    Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Sample review: “Love it or hate it, Microsoft Office is still basically the standard when it comes to office suites. Sample review: “Google Docs…can be used for everything from content planning and creating, to data storage and mining. Sample review: “Track the status of any shipment on Google Maps.”
  • LEAD LIAISON  |  TUESDAY, MAY 9, 2017
    [Sample] Lead Liaison Reveals Its Secret Sauce for Managing Leads
    Their Automated Lead Flow Management Process , including a sample Qualified Lead Flow, lays the foundation for an ultra-successful nurture track intended to be carried out using marketing automation systems like their own. It’s not every day that a company pulls back the curtain and unveils the processes that make them successful. But Lead Liaison is different. Lead Liaison is known for unlocking the vault on marketing automation and lead management solutions.
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Sample] The Eight Best Online Tools for Sales Professionals
    Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.” Sample review: “Close.io Sample review: “If you frequently set up phone meetings with customers then check this out.
  • CONTENTLY  |  MONDAY, MAY 8, 2017
    [Sample] Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent
    For now, though, he’s happy visiting relatives and sampling his homemade brew in his free time. Paul is a 27 year-old engineer from Minnesota. He’s the kind of millennial who likes to brew homemade beer in his garage while listening to Coldplay, Bon Iver, or The Lumineers. Paul and his wife of one year, Sarah, have been thinking about starting a family. Paul sounds like a pretty cool guy, only he isn’t real.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 3, 2017
    [Sample] 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
    Testing with different samples and subsets of your subscribers should become more important than ever, which means you’ll need to be patient and nurture your database in order to see the results you want. Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Sample] Earned-media micro-influencer marketing primer
    Digital Marketing Influencer Marketing Public Relations Social Media Marketing Advertising blogger outreach blogger pitch bloggers digital influencers Influencer marketing influencer outreach influencers instagram marketing marketing pitch micro-influencer markeing microblogging online influencer agency online influencers press releases public relations samples social media social media influencers social media marketing twitter YouTube
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 2, 2017
    [Sample] 20 Extraordinary Content Marketing Insights
    Here’s a sample: Content doesn’t go viral. By Mark Schaefer. This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve Rayson analyzes more content than any other person in the world — billions of pieces in all.
  • WEBBIQUITY  |  TUESDAY, MAY 2, 2017
    [Sample] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Sample] The 10 Best Customer Service and Customer Engagement Platforms
    Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Sample] Why Agencies That Conduct Market Research Grow Faster
    Below is a sample of the questions we have found to have a big impact for our clients. You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions. Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again.
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Sample] When it Comes to Choosing Data Vendors, Buyer Beware
    Sample Records Don’t Lie? Determine the truth for yourself by requesting a set of sample records. You driving the data sampling with a potential vendor will go a long way to prevent you from getting too many of those “good leads” in your pre-buy evaluation sample. 3) demonstrate and share samples of the quality of their records before you make a buying decision.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Sample] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Is there any free data to sample? Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium. Sadly, all of these dramatic statements are false, but people love to repeat them anyway. When false assumptions are the basis for business decisions, the fallout can be sudden and steep.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Sample] The 16 Best Sites for Free Stock Photos and Videos
    Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster. Sample review: “You should not spend more than the minimum on stock photos and video elements. Sample review: “Compfight is a visual locater that searches Flickr for commercial use photos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Sample] Three ways to turn client email into new business value
    Or they’d say they didn’t understand my working procedure and waited for me to send the first samples of the work. By Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Sample] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    It's also helpful to draft a sample chapter you can use as a blueprint for creating subsequent chapters. The sample should represent how you want each portion of your ebook to look and function, and should include its own content map for reference. Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Sample] The 15 Best Screencasting and Online Presentation Tools
    Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. Sample review: “A really powerful and intuitive video screen capture platform that allows you to easily edit your videos to zoom in on certain areas of the screen, add annotation, callouts, and voice over, among other options.”
  • HINGE MARKETING  |  MONDAY, APRIL 17, 2017
    [Sample] Employer Branding Strategy for Professional Services Firms
    In your research, be sure to sample current employees, referral sources and prospective employees. Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 17, 2017
    [Sample] Tips & Tricks for Optimizing Your Emails
    Choose your sample sizes wisely. If your sample size is too small, you may be calling a winner without actually having one. Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Sample] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    Below, please find a sample, sanitized SCALE report of comparing two large B2B security companies. This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Sample] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    Anyway, let’s do a sample search so you can get the hang of it. “LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. Worlds. Largest. Network.
  • DISCOVERORG  |  FRIDAY, APRIL 14, 2017
    [Sample] The Real Cost of List-Building: Buy or Build Your Own?
    Empower Your Sales Team Get a Free Sample of our Data. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers. Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses.
  • ACT-ON  |  THURSDAY, APRIL 13, 2017
    [Sample] How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14
    Prior to relaunching our Rethink Podcast last Labor Day weekend, we created a treatment that outlined our business goals and publishing schedule, listed some thought leaders we hoped to interview, provided a sample show rundown, and gave an overview of technical requirements and costs (of both equipment and human resources). Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017.
  • DISCOVERORG  |  WEDNESDAY, APRIL 12, 2017
    [Sample] Data-Agnostic? See How Data Quality Affects ROI in This A/B Test
    Request a free sample of DiscoverOrg data tailored to your target customers. Request a generous sample of free data for your target customers, and see the results of DiscoverOrg’s offering for yourself. If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Sample] 3 Little-Known Ways to Use Content Marketing for Client Education
    A sampling of clients. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” ” Exasperated yet? I’m here to challenge you to be irked with yourself rather than the client.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 10, 2017
    [Sample] Launching a Partner Program: Why, What, and How
    Here’s an example of a tiered structure you could use ( Disclaimer: This is a sample only and does not represent Marketo’s program): Benefits. Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be.
  • CHIEFMARTECH  |  MONDAY, APRIL 10, 2017
    [Sample] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    Another great feature of the AWS infrastructure is that we want to be sure to highlight, is that the developer console allows for testing with sample phrases prior to submitting for approval — which our team had a lot of fun testing at the office. This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Sample] The Nine Best Reputation Management, RSS, and Social Search Tools
    Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Sample review: “BrandYourself offers a great way to view and manage search engine results about yourself…Once your (social) profiles are connected, you are given a score as well as a list of suggestions on how to improve your score.
  • DISCOVERORG  |  FRIDAY, APRIL 7, 2017
    [Sample] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data. Emails were sent to the sample data set addresses and the accuracy level was 97%. When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W.
  • MODERN MARKETING  |  THURSDAY, APRIL 6, 2017
    [Sample] My Email Deliverability Is Awful - Now What?
    Is that data sample large enough to be statistically significant? Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations. A fairly common scenario is when a new person takes a new role and inherits a less than desirable deliverability situation.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Sample] The Eight Best Social CRM Tools
    Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Sample review: “CrystalKnows.com is a web tool and GMail plug-in that analyzes public information (LinkedIn, media quotes, blogs, etc.) Sample review: “Insightly is a tool that combines CRM and project management software into one.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 5, 2017
    [Sample] To get the best prospecting data, use a broker
    Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough. If the data was sent directly to your agency or another third party, request a sample from them. Compare a sample of records against your own database to check for outdated addresses or phone numbers. Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Sample] The 15 Best Audio and Video Editing Tools
    Sample review: “You no longer need to be a video geek to create awesome videos. Sample review: “Having an animation video custom-made would cost you a small fortune, but you can also use a video animation tool such as Goanimate…(It’s) an easy-to-use tool and it’s not expensive to create an animation. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Sample] The Real-Life Artificial Intelligence Movie: 5 Futuristic Film Examples That Have Become a Reality
    In the movie, the robot is able to do that after being "fed" a sample of the food, which is analyzed in an internal lab and can then reproduce. I’ll be honest. For someone who writes about artificial intelligence as much as I do, I’m a bit behind on my knowledge of science fiction. As much as my father implored, I could never quite build an enthusiasm for Star Trek. And to the lament of many ex-boyfriends, I was never exactly a Star Wars enthusiast, either.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [Sample] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Lived experiences are valuable, but me, myself and I is a limited and biased sample. Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers.
  • SNAPAPP  |  THURSDAY, MARCH 30, 2017
    [Sample] More Isn’t Always Better: Why Lead Funnel Efficiency Matters
    So try it out yourself – grab data on a sample of 100 MQLs you’ve recently passed on to your sales team, including MQL status and details. As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just churning through things – capture names, score the leads , pass to sales, check the box. Rinse and repeat.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Sample] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “We have so much information and media available at our fingertips that it can be pretty tough to resist the urge to check our email, take a ‘quick’ look at Twitter, or see what’s happening over on Facebook. Sample reviews: “Need to find the Hex # of an image?
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Sample] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    Assumptions can be wrong, but data derived from a big enough data sample never lies. The world of digital B2B marketing has gone through many changes over the past decade. New technologies have been developed, new strategies, new audiences, and new struggles. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a marketing team whose job it is to solve those problems.
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Sample] Adapting an ABM Approach for Account-Based EVERYTHING
    Across a sample of Engagio customers, the median number of accounts per account owner is 50. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses.
  • GOLDEN SPIRAL  |  MONDAY, MARCH 27, 2017
    [Sample] Building a B2B Product Launch Timeline [Template]
    As you review the sample timeline, let’s point out a few key components: 1. To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. And you also know you need a timeline. In this post, we’re sharing a very simple and easy-to-use template to help you create a launch timeline. Download Launch Timeline Template ». We recently created this template for one of our clients.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Sample] The 17 Best Social Media Management Tools
    Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool. Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Sample] The 15 Best Content Distribution and Amplification Tools
    Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).” Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.”
  • DISCOVERORG  |  WEDNESDAY, MARCH 22, 2017
    [Sample] [VIDEO] How to Evaluate a Data Provider
    The problem with the first method is it’s too small a sample size. Instead of asking for 1 or 2 examples – ask for a sample list of 100 or as many as they’ll give you – records that meet your ICP. Does this situation sound familiar? I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Sample] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Given the vastness and diversity of today’s marketing and sales tech market, the index only includes a sampling of the key players in the mid-market/enterprise space and is sorted based on the pillars of the B2B Customer Data framework. This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Sample] 4 Ways to Use Audio in B2B Marketing
    That means you can use this same technique with audio samples that are “longer than 30 seconds,” says Hunersen. When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. I’m hardly the only one who’s partial to audio in this way.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Sample] The Six Best Accounting and Finance Tools for Small Business
    Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. Sample review: “FreshBooks makes it remarkably easy to do everything yourself without expensive accounting software. Sample review: “Quickbooks is an oldie, but a goodie. Sample review: “Free features and tools with Wave. Sample review: “Create, manage, export, and send unlimited invoices for free.”
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Sample] Six SEO Tips for UX Designers
    If you’re using PDFs as lead generation bait, common on B2B sites selling costly software and services, try integrating a strong sampling of the content into your page body. Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Sample] Create. Captivate. Engage. The Art of Interactive Experiences
    There were no product samplings to be done or questionnaire to answer. No one was interrupted, asked to sample something, or stopped to respond to questions. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Sample] Mark Cuban, the first trillionaire and chatbots on the edge
    An example is Absolut Vodka — a bot helped you find a participating bar, provided a free product sample, and then a complimentary Lyft ride home. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. This is PART TWO of my report from Austin.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Sample] The 17 Best Photo Editing Tools
    Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.”
  • HINGE MARKETING  |  MONDAY, MARCH 13, 2017
    [Sample] Accounting & Financial Services Research Released [VIDEO]
    So this is a very robust sample of the industry. Its 27% of the sample and that’s a 20% increase in the number of high-growth firms over last year and we dig in deep and see what is it about these firms that is different? Hinge is very excited about the release of the 2017 research on marketing and growth strategies for the accounting and financial services industry, a special edition of our annual High Growth Study. Video Transcription. Hello, this is Lee Frederiksen.
  • DISCOVERORG  |  MONDAY, MARCH 13, 2017
    [Sample] [VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! When DiscoverOrg first launched its sales intelligence platform 9 years ago, the company sold the best data in the world to sales teams that understood the value of org charts and direct dials to better find and connect with their IT prospects.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 13, 2017
    [Sample] The Perfect Close
    Chapter 10 includes pre call planning and includes a long list of suggestions and a variety of sample forms. He even created a sample sales scenario between a salesperson and a prospect to show how it works. The Perfect Close. -a a book review-. 21 page corners turned over! For those past readers of this blog and my book reviews you know that is an excellent rating.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Sample] Why Your Business Needs Outbound Lead Generation
    Think about it this way: if you own a bakery, it’s probably a good idea to stand outside and offer free samples to passersby. Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so effective.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Sample] 3 Simple Presentation Techniques to Engage Your Audience
    The presenter gets data from a random sample. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Afterward, I was lucky to be able to pull her aside and get the scoop.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Sample] How to Create an Organizational B2B Content Marketing Strategy
    For instance, it would make sense for this sample company to have more content marketing content if that is what they were well-known for. There are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. In many cases, the way you organize your B2B content is often just as important as what the content is.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Sample] How to Create and Share an Infographic Resume [Infographic]
    A highly engaging and visually appealing infographic that explains your skills and qualifications might help you stand out in the crowd and serve as a work sample when applying for a job. The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Sample] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Sample review: “Learn directly from your customers with interactive user chat and instant customizable polls to form comprehensive analytics to understand your audience. Sample review: “123ContactForms is (a) great form creator.
  • DISCOVERORG  |  WEDNESDAY, MARCH 8, 2017
    [Sample] Why That Bargain Contact List You Bought is a Sales Dead End
    If you’re being sold 1,000 contacts, you might be given a 50 contact sample list of potential contacts to get a taste of product. Get A Free Sample of Our Data. If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Sample] 9 interview hacks for being the most memorable martech candidate
    Show some recent work samples. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech job this week and I really want it! But the competition is stiff. How can I make myself more memorable in the interview?
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Sample] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Sample review: “Want to connect your social media activity to other areas of your business? Sample review: “One strategy for ensuring more of your fans see your updates is converting your fans to eMail subscribers.
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