• DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Sample] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Is there any free data to sample? Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium. Sadly, all of these dramatic statements are false, but people love to repeat them anyway. When false assumptions are the basis for business decisions, the fallout can be sudden and steep.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Sample] The 16 Best Sites for Free Stock Photos and Videos
    Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster. Sample review: “You should not spend more than the minimum on stock photos and video elements. Sample review: “Compfight is a visual locater that searches Flickr for commercial use photos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Sample] Three ways to turn client email into new business value
    Or they’d say they didn’t understand my working procedure and waited for me to send the first samples of the work. By Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Sample] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    It's also helpful to draft a sample chapter you can use as a blueprint for creating subsequent chapters. The sample should represent how you want each portion of your ebook to look and function, and should include its own content map for reference. Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Sample] The 15 Best Screencasting and Online Presentation Tools
    Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. Sample review: “A really powerful and intuitive video screen capture platform that allows you to easily edit your videos to zoom in on certain areas of the screen, add annotation, callouts, and voice over, among other options.”
  • HINGE MARKETING  |  MONDAY, APRIL 17, 2017
    [Sample] Employer Branding Strategy for Professional Services Firms
    In your research, be sure to sample current employees, referral sources and prospective employees. Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 17, 2017
    [Sample] Tips & Tricks for Optimizing Your Emails
    Choose your sample sizes wisely. If your sample size is too small, you may be calling a winner without actually having one. Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Sample] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    Below, please find a sample, sanitized SCALE report of comparing two large B2B security companies. This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge.
  • DISCOVERORG  |  FRIDAY, APRIL 14, 2017
    [Sample] The Real Cost of List-Building: Buy or Build Your Own?
    Empower Your Sales Team Get a Free Sample of our Data. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers. Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses.
  • ACT-ON  |  THURSDAY, APRIL 13, 2017
    [Sample] How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14
    Prior to relaunching our Rethink Podcast last Labor Day weekend, we created a treatment that outlined our business goals and publishing schedule, listed some thought leaders we hoped to interview, provided a sample show rundown, and gave an overview of technical requirements and costs (of both equipment and human resources). Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017.
  • DISCOVERORG  |  WEDNESDAY, APRIL 12, 2017
    [Sample] Data-Agnostic? See How Data Quality Affects ROI in This A/B Test
    Request a free sample of DiscoverOrg data tailored to your target customers. Request a generous sample of free data for your target customers, and see the results of DiscoverOrg’s offering for yourself. If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Sample] 3 Little-Known Ways to Use Content Marketing for Client Education
    A sampling of clients. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” ” Exasperated yet? I’m here to challenge you to be irked with yourself rather than the client.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 10, 2017
    [Sample] Launching a Partner Program: Why, What, and How
    Here’s an example of a tiered structure you could use ( Disclaimer: This is a sample only and does not represent Marketo’s program): Benefits. Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be.
  • CHIEFMARTECH  |  MONDAY, APRIL 10, 2017
    [Sample] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    Another great feature of the AWS infrastructure is that we want to be sure to highlight, is that the developer console allows for testing with sample phrases prior to submitting for approval — which our team had a lot of fun testing at the office. This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Sample] The Nine Best Reputation Management, RSS, and Social Search Tools
    Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Sample review: “BrandYourself offers a great way to view and manage search engine results about yourself…Once your (social) profiles are connected, you are given a score as well as a list of suggestions on how to improve your score.
  • DISCOVERORG  |  FRIDAY, APRIL 7, 2017
    [Sample] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data. Emails were sent to the sample data set addresses and the accuracy level was 97%. When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W.
  • MODERN MARKETING  |  THURSDAY, APRIL 6, 2017
    [Sample] My Email Deliverability Is Awful - Now What?
    Is that data sample large enough to be statistically significant? Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations. A fairly common scenario is when a new person takes a new role and inherits a less than desirable deliverability situation.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Sample] The Eight Best Social CRM Tools
    Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Sample review: “CrystalKnows.com is a web tool and GMail plug-in that analyzes public information (LinkedIn, media quotes, blogs, etc.) Sample review: “Insightly is a tool that combines CRM and project management software into one.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 5, 2017
    [Sample] To get the best prospecting data, use a broker
    Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough. If the data was sent directly to your agency or another third party, request a sample from them. Compare a sample of records against your own database to check for outdated addresses or phone numbers. Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Sample] The 15 Best Audio and Video Editing Tools
    Sample review: “You no longer need to be a video geek to create awesome videos. Sample review: “Having an animation video custom-made would cost you a small fortune, but you can also use a video animation tool such as Goanimate…(It’s) an easy-to-use tool and it’s not expensive to create an animation. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Sample] The Real-Life Artificial Intelligence Movie: 5 Futuristic Film Examples That Have Become a Reality
    In the movie, the robot is able to do that after being "fed" a sample of the food, which is analyzed in an internal lab and can then reproduce. I’ll be honest. For someone who writes about artificial intelligence as much as I do, I’m a bit behind on my knowledge of science fiction. As much as my father implored, I could never quite build an enthusiasm for Star Trek. And to the lament of many ex-boyfriends, I was never exactly a Star Wars enthusiast, either.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [Sample] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Lived experiences are valuable, but me, myself and I is a limited and biased sample. Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers.
  • SNAPAPP  |  THURSDAY, MARCH 30, 2017
    [Sample] More Isn’t Always Better: Why Lead Funnel Efficiency Matters
    So try it out yourself – grab data on a sample of 100 MQLs you’ve recently passed on to your sales team, including MQL status and details. As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just churning through things – capture names, score the leads , pass to sales, check the box. Rinse and repeat.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Sample] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “We have so much information and media available at our fingertips that it can be pretty tough to resist the urge to check our email, take a ‘quick’ look at Twitter, or see what’s happening over on Facebook. Sample reviews: “Need to find the Hex # of an image?
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Sample] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    Assumptions can be wrong, but data derived from a big enough data sample never lies. The world of digital B2B marketing has gone through many changes over the past decade. New technologies have been developed, new strategies, new audiences, and new struggles. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a marketing team whose job it is to solve those problems.
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Sample] Adapting an ABM Approach for Account-Based EVERYTHING
    Across a sample of Engagio customers, the median number of accounts per account owner is 50. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Sample] The 17 Best Social Media Management Tools
    Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool. Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Sample] The 15 Best Content Distribution and Amplification Tools
    Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).” Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.”
  • DISCOVERORG  |  WEDNESDAY, MARCH 22, 2017
    [Sample] [VIDEO] How to Evaluate a Data Provider
    The problem with the first method is it’s too small a sample size. Instead of asking for 1 or 2 examples – ask for a sample list of 100 or as many as they’ll give you – records that meet your ICP. Does this situation sound familiar? I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Sample] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Given the vastness and diversity of today’s marketing and sales tech market, the index only includes a sampling of the key players in the mid-market/enterprise space and is sorted based on the pillars of the B2B Customer Data framework. This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Sample] 4 Ways to Use Audio in B2B Marketing
    That means you can use this same technique with audio samples that are “longer than 30 seconds,” says Hunersen. When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. I’m hardly the only one who’s partial to audio in this way.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Sample] The Six Best Accounting and Finance Tools for Small Business
    Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. Sample review: “FreshBooks makes it remarkably easy to do everything yourself without expensive accounting software. Sample review: “Quickbooks is an oldie, but a goodie. Sample review: “Free features and tools with Wave. Sample review: “Create, manage, export, and send unlimited invoices for free.”
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Sample] Six SEO Tips for UX Designers
    If you’re using PDFs as lead generation bait, common on B2B sites selling costly software and services, try integrating a strong sampling of the content into your page body. Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Sample] Create. Captivate. Engage. The Art of Interactive Experiences
    There were no product samplings to be done or questionnaire to answer. No one was interrupted, asked to sample something, or stopped to respond to questions. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Sample] Mark Cuban, the first trillionaire and chatbots on the edge
    An example is Absolut Vodka — a bot helped you find a participating bar, provided a free product sample, and then a complimentary Lyft ride home. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. This is PART TWO of my report from Austin.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Sample] The 17 Best Photo Editing Tools
    Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.”
  • HINGE MARKETING  |  MONDAY, MARCH 13, 2017
    [Sample] Accounting & Financial Services Research Released [VIDEO]
    So this is a very robust sample of the industry. Its 27% of the sample and that’s a 20% increase in the number of high-growth firms over last year and we dig in deep and see what is it about these firms that is different? Hinge is very excited about the release of the 2017 research on marketing and growth strategies for the accounting and financial services industry, a special edition of our annual High Growth Study. Video Transcription. Hello, this is Lee Frederiksen.
  • DISCOVERORG  |  MONDAY, MARCH 13, 2017
    [Sample] [VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! When DiscoverOrg first launched its sales intelligence platform 9 years ago, the company sold the best data in the world to sales teams that understood the value of org charts and direct dials to better find and connect with their IT prospects.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 13, 2017
    [Sample] The Perfect Close
    Chapter 10 includes pre call planning and includes a long list of suggestions and a variety of sample forms. He even created a sample sales scenario between a salesperson and a prospect to show how it works. The Perfect Close. -a a book review-. 21 page corners turned over! For those past readers of this blog and my book reviews you know that is an excellent rating.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Sample] Why Your Business Needs Outbound Lead Generation
    Think about it this way: if you own a bakery, it’s probably a good idea to stand outside and offer free samples to passersby. Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so effective.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Sample] 3 Simple Presentation Techniques to Engage Your Audience
    The presenter gets data from a random sample. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Afterward, I was lucky to be able to pull her aside and get the scoop.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Sample] How to Create an Organizational B2B Content Marketing Strategy
    For instance, it would make sense for this sample company to have more content marketing content if that is what they were well-known for. There are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. In many cases, the way you organize your B2B content is often just as important as what the content is.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Sample] How to Create and Share an Infographic Resume [Infographic]
    A highly engaging and visually appealing infographic that explains your skills and qualifications might help you stand out in the crowd and serve as a work sample when applying for a job. The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Sample] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Sample review: “Learn directly from your customers with interactive user chat and instant customizable polls to form comprehensive analytics to understand your audience. Sample review: “123ContactForms is (a) great form creator.
  • DISCOVERORG  |  WEDNESDAY, MARCH 8, 2017
    [Sample] Why That Bargain Contact List You Bought is a Sales Dead End
    If you’re being sold 1,000 contacts, you might be given a 50 contact sample list of potential contacts to get a taste of product. Get A Free Sample of Our Data. If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Sample] 9 interview hacks for being the most memorable martech candidate
    Show some recent work samples. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech job this week and I really want it! But the competition is stiff. How can I make myself more memorable in the interview?
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Sample] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Sample review: “Want to connect your social media activity to other areas of your business? Sample review: “One strategy for ensuring more of your fans see your updates is converting your fans to eMail subscribers.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Sample] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    Below you will see a few sample channel paths where organic search gets the credit, though it has been influenced through paid search efforts. This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
  • ENGAGIO  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] Orchestrating Customer Success at Engagio: How I Use PlayMaker to Delight Our Customers
    The plays I’ve mentioned here are just a small sample – we’re constantly making improvements and tweaking our processes. Over the past two years, my challenge here at Engagio has been building out customer success while the proverbial plane was in the air. Effective customer success isn’t a nice-to-have at a young SaaS company like Engagio, it’s critical.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Downloadable case study templates that show you a sample case study structure from top to bottom, along with business case study examples, tips on finding the right candidates, advice on how to reach out to them, and sample interview questions to inform your case study content. When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? How do you register it with the government?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] The 14 Best Personal Productivity Tools
    Sample review: “These top productivity tools will help you grow…(use) RescueTime for tracking your time, eliminating distractions, and optimizing your daily productivity.” — Marketing Insider Group (Startup). Sample review: “Time Doctor allows content marketers to track the productivity of a team, including tracking time spent working and managing hours.” — Express Writers. Sample review: “TeuxDeux (is) a beautiful to-do app that looks like your paper dairy.” — Siasat.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] The Silent Marketing Roadblock – Choice
    By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. You finally make a choice after sampling ice cream, but even though you’ve chosen chocolate mint, you’re still thinking about the mango sherbet you passed up. Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Sample] Back to Basics: How to Write an Effective Business Blog
    To start, you can give them a few samples of your work to show your writing style. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. I want to address some of the most common questions here – specifically as they pertain to business blogs.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Sample] The 26 Best WordPress Plugins
    Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review: “Monarch is a Social Sharing Plugin. Sample review: “You can…run various split tests with Thrive Leads.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 22, 2017
    [Sample] A guide for mid-career informational interviews for marketing technologists
    Here’s a sample outreach you can use to ask for an informational meeting. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to switch to a pure martech role.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Sample] The 21 Best Content Curation Tools
    Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Sample review: “What…sets Tint apart?…Social
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Sample] The 17 Best Project Management Tools
    Sample review: “JIRA is a project planning and management application that brings structure and logic to your workflow. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. Sample review: “These top project management tools will help you grow…(use) Voxer for team communication.” — Marketing Insider Group. Effective digital marketing is a team sport.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Sample] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    In my sample of people who successfully became known, it took an average of 2.5 By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Sample] Be Mine: A Brief History of Valentine's Day Marketing
    In Massachusetts, Howland produces a dozen sample Valentine’s Day cards and sends them off with her brother to distribute during a sales trip for their father’s company -- S.A. When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Sample] The most memorable martech resume I’ve seen
    This is just one sample. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco. Dear Sue, That’s easy. Rick Larkin’s.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Sample] The 29 Best Social Media Monitoring Tools
    Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind. Sample review: “Cision has some smart solutions for brands.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Sample] 13 Web Design Trends to Watch in 2017
    Design director Will Geddes displays samples of his work in this unexpected collage of overlapping images. Danish agency B14 uses their homepage real estate to simply describe their mission statement and provide links to samples of their work. The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Sample] Return on Marketing Investment: A Professional Services Primer
    You can develop a hypothesis and use the software to deliver the changes to a random sample of readers. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not. But your ability to quantify the return on marketing investment was severely limited.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Sample] The 28 Best Web Design Tools
    Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “PlaceIt serves a very specific purpose: It allows you to upload images of your site or product into real-world environments of people holding phones, tablets, and laptops. Sample review: “Stuck on color choices?
  • DISCOVERORG  |  THURSDAY, FEBRUARY 2, 2017
    [Sample] BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence
    Empower Your Sales Team Get a Free Sample of our Data. Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. Why did our co-founders Henry and Kirk pick Information Technology? Well, IT budgets were still pretty big back then, so that’s one simple reason. However, another one is that in 2007 IT spending was hotter than it’s ever been.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Sample] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Sample] The 24 Best Email Marketing Tools
    Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. Sample review: “Scr.im
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Sample] How to Write a Case Study: The Ultimate Guide & Template
    To give you an idea of what that might look like, check out this sample email: You might be wondering, "What's a Case Study Release Form?" As noted in the sample email, this document serves as an outline for the entire case study process. Sample questions might include: How long have you been in business? Sample questions might include: What challenges and objectives led you to look for a solution? Earning the trust of prospective customers can be a struggle.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Sample] The Essential Artificial Intelligence Glossary for Marketers
    In supervised learning, the sample data is labeled and the machine learning program is given a clear outcome to work toward. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human?
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Sample] The 29 Best Web Analytics Tools
    Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Website monitoring of individual visitor events rather than page views providing a complete look into what works and what does not…see where traffic comes from, what visitors are doing, how long they have been doing it, and how far down the page they scrolled.
  • HINGE MARKETING  |  MONDAY, JANUARY 30, 2017
    [Sample] 2017 High Growth Research Report Released
    High-Growth firms (defined as 20% compound annual growth rate or greater) made up less than 30% of the total sample and accounted for over $500 million in new growth. We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Sample] 3 Ways to Make Controversial Content Work for Your Brand
    A few members of our team went visited 9 different hotels in order to gather 36 samples from various surfaces. Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”.
  • VIEWPOINT  |  FRIDAY, JANUARY 27, 2017
    [Sample] Expert Panel’s Feedback on Our Lead to Revenue Calculator
    The above graphic is a sample from our Lead to Revenue Calculator. During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator. I was surprised at the level of detailed feedback I received. Not all of it was positive, but it was all valuable. You will hear from Matt Heinz, Dave Brock, David Hubbard and Ardath Albee. Download it here.
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, JANUARY 26, 2017
    [Sample] Sample Blog
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Sample] The 32 Best Twitter Marketing Tools
    Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. Sample review: “Find the latest content on any topic.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 21, 2017
    [Sample] Where Do Business Goals Fit in a Storified Content Strategy?
    You then entice downloads by emphasizing the content’s value and providing a sample of the highlights users will find once they download the content. Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 20, 2017
    [Sample] Your Marketing Content: Is it Fake News?
    If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or an upcoming PowerPoint presentation), then you’ll need to become that hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.; The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Sample] For Email Marketing That Sticks, Story Matters
    That sample email up there? Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. She’d been off the grid for the entire vacation, so she knew she’d have some catching up to do re: her inbox, but it was worth it. Since she was the first one into the office (per usual), she set some light music to play on her computer and logged in to summit the mountain of emails that her inbox had become.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Sample] The 26 Best All-in-One SEO Tool Suites
    Sample review: “Get a complete local SEO report in just 15 minutes. Sample review: “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review: “Use Screaming frog to do an analysis of the SEO optimisation of your blog. Sample review: “By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. SEO has a lot of moving parts.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Sample] 12 Questions You Need to Ask Before Hiring an SEO Company
    Ask to see a sample report created for another client in order to ensure that the SEO company has a valid method for reporting their progress toward your shared goals. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Sample] Survey: Mobile Usage Growing Significantly in China
    For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Sample] The Four Best Online Survey Tools
    Sample review: “Want to find out what your customers themselves think? Sample review: “For writing relevant content that people actually want to read, I use Qeryz. Sample review: “Want to get feedback on your blog? Sample review: “If you don’t want to spend too much time creating a survey, and you only have a question or two, then this might be the tool for you.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Sample] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Sample] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    To minimize risk, we can pull only a small, random sample of our target audience and use this as a test group—let’s say 10%. Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Sample] Marketing Automation for Associations
    Some Sample Workflows. Let's look at some sample workflows for three common scenarios. Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Sample] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Can they provide samples? Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. There are many reasons to consider hiring a digital marketing agency.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Sample] [VIDEO] The Value of Sales Intelligence vs Data
    Empower Your Sales Team Get a Free Sample of our Data. There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. What’s the difference between all of these terms? Since data literally powers everything we as sales and marketers do, using an illustration that revolves around electricity is an easy way to explain these differences.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Sample] The 15 Best Special-Purpose SEO Tools
    Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “Designed to install in Chrome or Firefox, the Toolbar allows you to see important SEO metrics as you bounce from site to site, as well as allowing you to create custom searches, research keyword ranking difficulty, validate authorship and markup, and view social metrics.” — Express Writers.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Sample] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Look at the sample below to see what this reads like. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Sample] 3 Traits That Separate the Best Leaders from Average Ones
    They then validated the trends in an additional sample of 700 CEOs from Hogan's global database. The best leaders seem to possess an elusive mix of qualities that resist precise categorization. It feels like every week there's a new study or book discussing what the best leaders do and don't do, but what if there was a more data-driven approach to identifying pivotal indicators of successful leadership?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Sample] 3 Sales and Marketing Strategy Ideas for 2017
    In a nutshell, when a firm’s experts freely share valuable knowledge with the market—by publishing and speaking to the firm’s target audience—they allow future buyers to sample their expertise. As we approach the new year, the only thing we can be certain of is uncertainty itself. In 2017 we’ll have a new president and with him comes a host of economic predictions — from unfettered prosperity to utter calamity. The true course of events is likely to land somewhere in between.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Sample] Blast Off: The Internet of Things Is Headed to Mars
    Streaming services could gift subscribers with early access to exclusive content like 360-degree video , or they could offer song samples through in-home digital assistants. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. A private company called Mars One has set even more aggressive goals, with plans to send up 24 volunteers on a one-way trip to Mars.
  • ACT-ON  |  TUESDAY, JANUARY 3, 2017
    [Sample] 5 Psychology Principles Every Marketer Should Know
    Well, for B2C samples it certainly does. Samples can increase sales by as much as 2000%. What’s a marketer’s real job? It’s to sell stuff, sure. But there are many elements to selling. It’s crafting a message, raising awareness, getting people to act. All of that involves influencing people. Persuading them. And, to do that, we have to know people, particularly their thought processes and behaviors. We marketers are, in a sense, professional persuaders.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Sample] The Six Best Screen Capture Tools
    Sample review: An “animated GIF is simple to create and will generally be small in size. Sample review: “If you work within the design space or manage a team, this will simplify your life tenfold. Sample review: “Snagit (paid) is my preferred tool for making screencasts and annotated screenshots. Sample review: “Capture screenshots easily with this plugin.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Sample] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    If the average is continuously going down, perhaps it’s time for you to consider a data vendor to help boost your dataset or take a random sample to see who you’re really attracting with your marketing initiatives. Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017!
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Sample] The Science Behind the Most Popular Infographics of 2016
    The second-most popular type in this sample was the how-to infographic, which guides readers through steps to achieve a certain outcome. For the sake of comparison, here are some additional formats that were included in our sample: Mixed charts: Uses a variety of charts and graphs. Secondary and composite colors that appeared in the sample included brown, yellow, orange, purple, and pink. We found that the median of this sample was 800 by 2619 pixels.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Sample] Using Content Marketing in the Professional Services Industry
    You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Sample] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    In our sample, Zopim and LiveChat were the chat leaders. WooCommerce is a leader in the ecommerce category, with 43% market share within our sample. Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. But what does that look like?
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Sample] The 20 Best SEO Rank Tracker Tools
    Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Sample review: “I have used just about every keyword ranking tool that exists. Sample review: “Page rank is an indicator of how important google thinks a page is.
  • DISCOVERORG  |  THURSDAY, DECEMBER 15, 2016
    [Sample] Taking Aim at the Top 2017 Sales & Marketing Technology Trends
    Empower Your Sales Team Get a Free Sample of our Data. Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.”
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