Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

Modern Marketing

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. That’s why Benioff has been working towards a marketing cloud, and why he waited for the fanfare of Dreamforce to officially announce it. Breaking: Salesforce.com Announces the Marketing Cloud.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

Trending Sources

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

CRM 34

Salesforce.com Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. Peer pressure worked, and there I was. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. Salesforce.com leverages Facebook to drive attendance to its many events.

Rules 56

A Marketing Automation Evangelist and Change Management

ANNUITAS

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS.

How to Make Your Mobile Marketing Work Harder

Lead Liaison

This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. How can you make your mobile marketing work harder and smarter? Does your mobile marketing match your consumers’ use of their devices?

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. An example of a CRM product is Salesforce.com.

Work 58

B2B: How To Get Marketing and Sales To Work Together And Stop Fighting

The Forward Observer

But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that.

Work 57

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

Unlike last year’s basic Playbook, this advanced resource was written for professionals with some working knowledge of social marketing.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. That''s certainly a change but bear in mind that departmental buyers will have the same preference as corporate IT groups for working with the smallest possible number of vendors.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. It was the third time they had worked on such a request.

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

Modern Marketing

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco.

Forbes Insights: Value First

The ROI Guy

In the Forbes Insights study, over half (52%) of top performers say that “working closely with marketing to better support value selling with content is the top way that sales support (sales operations) can drive sales productivity”.

My online influencer research and engagement process

Biznology

GroupHigh is truly a social media CRM and it works even better than if you were going to try to hack it using SugarCRM or even Salesforce.

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. Demand Generation B2B lists buying email lists Data.com DemandGen Reports email lists IDC Oceanos Salesforce.com

Buy 58

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Salesforce.com ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

4 Types of Metrics Every Sales & Marketing Team Should Use

Fathom

When we work with clients (and even internally together), it is a common misunderstanding that the data is non-existent or inaccessible. A statement of work is drafted and sent to John. John signs the contract and work begins.

Sales 35

Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

It has now redefined its core mission as improving results by showing which content is working. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better.

A History of Dreamforce [Infographic] #DF11

Modern Marketing

It’s with this balance in mind that I introduce A History of Dreamforce , an infographic that was in the works for more than three months before being published today. by Joe Chernov | Tweet this There are few skills I value more than speed.

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Microsoft’s $1.2 Billion Ticket to “Social Business”

Modern Marketing

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. Incorporating Yammer, which works much like a Twitter for the office, will help shake off the dust. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammer

Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Private Social Networks and the “Bathroom Moment”

Modern Marketing

But while the big, public social networks may get the most attention, it’s hard to see how incessantly refreshing your newsfeed improves work performance. Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. This is the reason we partnered with Salesforce.com to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform. by Jesse Noyes | Tweet this Steve Jobs was an insistent man.

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Modern Marketing

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?

Top tools to keep your contacts in order. in theory

Biznology

I used to love Scrubly when it worked for me. I love it and would probably recommend it if Scrubly’s tech team could actually make my install work. Until then, highly recommended when it works. EasilyDo: it works if you work it !

Order 34

Gamification of the Sales Process

Sales Intelligence View

Image a sales team that saw their work as a game and wanted to unlock as many achievements as possible to be recognized publicly and financially? Is your company thinking of implementing gamification to sales or have any game mechanics that have been working so far?

Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Modern B2B Marketing

He tells the audience that the shortest program he does is about 50 hours, but that he has worked hard on summing up some key takeaways from his speeches in the 4 hour slot that he has for Dreamforce. Identify them and make them work for you!

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle.

Why Eloqua is Working with Habitat for Humanity

Modern Marketing

Social activities used to be a big component of what makes a “cool&# place to work with sponsored Happy Hours or company-wide outings complete with zip lines and white water rafting. Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well.

Marketing Automation Systems are on the Rise

Webbiquity

How Does it Work? Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates Salesforce.com what is marketing automationGuest post by Gene Morris.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Marketo cofounder and VP of Marketing Content and Strategy Jon Miller and Copyblogger Media founder and CEO Brian Clark will provide you with an inside look at the strategies that worked for them in social, content and campaigns, and the advantage they can provide you in your own industry. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.

6 Brilliant Uses of Video

Modern Marketing

But it took a master’s touch to make it work. Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?

Video 25

What Salesforce’s Acquisition Of Radian6 Means for Sales People

Sales Intelligence View

Salesforce.com shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Anthea Watson – Anthea knows how data and political campaigns come together, and is working on President Barack Obama’s 2012 campaign. John Wihbey – Working at Harvard’s Shornstein Center, John keeps us apprised on the intersection of tech and journalism. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The features were working, but the business wasn't getting the payoff.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

CRM 126

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com.

B2B 109