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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

In that post, which has since gone viral, Scott announced she had begun her gender transition journey and her pronouns are she/her. August Scott is the manager of Physical Security Technology Systems, where she leads a team responsible for the deployment, maintenance, and administration of all Salesforce.com global security systems.

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Fast Growth Marketing: From 0 to 500,000 Users

markempa

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . It grows linearly, whereas viral grows exponentially. Transcript.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Photo Credit: salesforce.com.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. Kodak got consumers to share their Kodak moments to celebrate their new low-ink printer.

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Go Viral - Encourage sharing in your email. I also enjoyed the variety of presenters, each sharing their top tips and lessoned learned.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Here are my recommendations: Early Stage: Generate high interest by sharing viral videos. Replace static ads with viral pay-per-click (PPC) displays. Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?