The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Photo Credit:

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging as a marketing automation solution).

Trending Sources

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?

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Finding the Love Between Sales & Marketing at Dreamforce [Video]

Modern Marketing

I’ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” Disclosure: Eloqua and have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Twitter. by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy.

CMO 14

Smashmouth Review - Accelerates The Close Part 1

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Modern B2B Marketing

This can be via reviews on third-party sites (such as the AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.