Trending Sources

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Photo Credit:

Press 27

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging as a marketing automation solution).

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?

ROI 57

Finding the Love Between Sales & Marketing at Dreamforce [Video]

Modern Marketing

I’ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” Disclosure: Eloqua and have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Twitter. by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy.

B2B Marketing ROI

delicious b2bmarketing

Twitter, unfortunately is likely to follow if unchecked. Then select “Show Original&# to see the message’s headers. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy.

Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Modern B2B Marketing

This can be via reviews on third-party sites (such as the AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.