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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Act-On Software is another low-cost system, starting at $500 per month. To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads.

Act-On 120
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

Comments on the News “This package release delivers greater flow support benefits for a targeted group of users,” said Full Circle Insights CFO and Apex software developer Dan Applemen. Follow Salesforce on Twitter: [link]. Follow Full Circle Insights on Twitter: [link]. Additional Resources.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100
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Act-On Software Stresses Ease of Use

Customer Experience Matrix

a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - This lets users manage the database as if it were a set of separate lists. (In

Act-On 120
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PowerViews with Nick Stein: The Role of Games in the Sales Office

ViewPoint

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Twitter: @stein_nick. Stay Tuned. By Dan McDade.'

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

He helped build Salesforce.com with an outbound marketing perspective into the mid-market. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. You can connect with Craig and learn more about his work via the following resources: Craig on Twitter: @funnelholic. Craig’s Blog: www.funnelholic.com.