The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
Modern B2B Marketing
OCTOBER 26, 2011
More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Photo Credit: salesforce.com.
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). I agree, more companies are adding marketing automation and marketing software in general to their budgets.
How to Calculate Social Marketing ROI
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?
B2B Marketing ROI
JUNE 30, 2009
Twitter, unfortunately is likely to follow if unchecked. Then select “Show Original to see the message’s headers. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy.