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ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. The form builder works different from some higher-end systems that actually host the entire landing page for you. Salesforce.com integration. Lead Scoring.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus has been working hard to change its profile. Salesforce.com synch is bi-directional and works with lead and contact records.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. We’re currently working with a client to find solutions to this seemingly simple issue: how to implement a marketing automation platform without connecting to a proprietary CRM or maintaining a parallel (and redundant) CRM. Call tracking hub. Email marketing hub.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

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Ruckus Networks

SWZD

Like many of our thought leaders in this series, Mary said that she enjoyed working with numbers and began her career in Finance. She said their customers range from “SMB companies with only a few access points, all the way up to Charter Communications who has a lot of access points.” Background and Career. Customer Segmentation.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM. Customer support.

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8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

Hubspot

You Can’t Take Your Foot Off The R&D Gas Anymore - Traditionally “late” stage rounds like the one HubSpot just raised is put primarily to work into sales and marketing at the expense of R&D. These lessons apply to any business striving for excellence.

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