Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? Yesterday also triggered another set of thoughts regarding the importance of marketing content.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JULY 30, 2009

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Biznology

NOVEMBER 27, 2013

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Free systems may also attract companies so small that the free system is all they need.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need. The changes that Fernandez described seemed good but subtle.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Like other Web tracking, it requires users to install a small Javascript tag on their Web pages. Events can also trigger multi-step campaigns that send an email or call an external URL.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

FEBRUARY 14, 2011

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. Email and Web activity data, as well as any activities captured by Dynamics itself, are available for lead scoring and event triggers. Multi-step campaign flows are built using the Dynamics workflow engine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The system is aimed at small business but offers an interesting design lesson for everyone. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They can also take actions including sending the lead to Salesforce.com and issuing an alert.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. In fact, it’s arguably just a slightly different version of the small linear campaigns I consider the basic building blocks of an easy-to-use campaign interface.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

OCTOBER 22, 2009

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Business marketers probably spend more online, but, once you add in the cost of salespeople, I’d guess that online spending still accounts for less than 10% of the combined total.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. This is very desirable for small organizations that want to automate their operations while running as few systems as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 6, 2010

It’s not the most sophisticated system or the prettiest, but some small businesses may find it's just what they need. Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. Let’s start with the microsites. So far so good.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

MARCH 30, 2009

But small businesses are different. So it’s pretty common for small-business-oriented systems to support both marketing and sales. OfficeAutoPilot from MoonRay LLC is another small-business-oriented product that combines marketing and sales automation. for whether this will change.)

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

ClickZ

JUNE 20, 2019

Do you have a large mailing list or a small one? Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers. Some platforms offer unlimited email sends, others charge per email. Campaign Monitor. Source: Campaign Monitor.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. Here's an update. See my original post for more details.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

APRIL 27, 2017

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. If you are a smaller business (and are not a tech guru), then Groove might be a better option for you.”

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

OCTOBER 10, 2011

Nothing wrong with that; Beanstalk is targeted at small to mid-size businesses for whom basic is just fine. It then modifies them and changes the thresholds that trigger actions such as sending a lead to sales. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 16, 2011

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

JUNE 9, 2011

Indeed, effective interaction management requires a sophisticated mix of predictive modeling, business rules, flow management, response capture, data integration, real-time processing, simulation, and analytics. Few firms with the resources and business volume needed to justify this expense.

Work Management 120

Work Management Marketing Management Cost Software 120

Terminus

SEPTEMBER 26, 2017

We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules. How the Terminus Integration with Salesforce Works. Get Deep Visibility into Account Acceleration & ROI.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Paid Search Agency Enterprise Management 40

Lead Liaison

MARCH 7, 2018

So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. ” So this is triggered by the prospect taking new action. Can you change that based on your business?

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. On the one hand, we believe that businesses should make decisions based on sound reasoning rather than vague promises or impulse. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” ” — iag.Me. 5) SocialFlow.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0