Paul Gillin

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. Here’s how it works. “ Is your department participating in National Night Out ?

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Organizing the Chaos of Social CRM

Paul Gillin

Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

CRM 50
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An Intelligent Approach to Influence Measurement

Paul Gillin

Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. Awareness goes a step further by combining public profile data with conversation topics to create prospect databases.

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How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This example presupposes that the company has good data about past renewals, but many companies lack the systems to capture complete data in the first place. A good CRM system is essential.

ROI 50