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Salesforce.com to acquire ExactTarget

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June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Salesforce.com is expanding their Marketing Cloud offering. ” With their close relationship with Salesforce.com, it was considered a likely acquisition.

Godzilla vs. King Kong aka Hubspot vs. Salesforce.com

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This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. I was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. contact-form] Filed under: CRM , Hubspot , Salesforce.com. CRM Hubspot Salesforce.com

The Importance of Attitude – great article at Salesforce.com or Find New Customers

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The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. Here is the Resource Page used by Salesforce.com yesterday. I’m proud to write for the Salesforce.com blog regularly.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

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A beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! 10 Things Your CEO Needs to Know Now about B2B Demand Generation. I love salespeople. Are you one?

Great work with Find New Customers client Mintigo yesterday

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I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th. Salesforce.com loved this story too, about how I was so badly hurt and going through a divorce, but i never stopped smiling and never complained. Happy clients are the key to a growing business.

How I Work with Jeff Ogden of Find New Customers

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We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually,

6 Month Ago Today, I was a Dead Man

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Thanks for your support and don’t miss my “inspirational” post on the Salesforce.com blog on October 20th. On this day 6 months ago, I took a 12 foot fall onto a concrete floor. Broke my spine. Nearly tore off my right ear. Broke three ribs.

Good-bye Salesforce.com. Hello Nimble.com.

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Dear Jeff, We have received your request to cancel, upon your contract end date of 7/30/2012, your salesforce.com subscription. Sincerely, Salesforce.com Billing. I’m a longtime user of Salesforce.com.

The World-Class Network of Jeff Ogden of Find New Customers

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The story of the fall was highlighted by the great Salesforce.com blog post, The Importance of Attitude. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason.

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Jeff Ogden of Find New Customers is one of the best writers in America!

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Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no?

Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50

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Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog.

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The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation

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So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We By the way, here’s my “badge” from Salesforce.com.

Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads

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Salesforce.com. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you.

Marketing Automation Venture Funding: Profitable or Profligate?

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SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters.

The Awesome and Remarkable Power of Guest Posts

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So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We This post ran at the wildly popular Salesforce.com blog. By the way, here’s my “badge” from Salesforce.com.

The Key Philosophies of the President of Find New Customers

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This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas. .

4 BtoB Marketing Action Items for 2011

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I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year.

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Marketing automation starves without a Content Marketing strategy

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And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you.

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

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Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. Guest post by SalesFusion with Resource Box below. (We

Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50

Fearless Competitor

Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog.

Why do some companies prosper – despite a terrible economy?

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Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times. “U.S. Worries Grow Over Jobs&# Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St.

B2B Content Marketing: HubSpot May Be the Best in the World

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Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot.

Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App

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The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. We hope you enjoy this week’s show and tune in every Friday for a new episode of Laugh and Learn. In this week’s show, we share another lesson on Personality in B2B marketing.

2014 is the Year of Video in B2B Marketing

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For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective.

Keynote Speaker with zero interest in your marketing conference

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Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. (We We have a great new video on that keynote speaking page, so please take a look.).

Syndication is a key business strategy for Marketing Made Simple TV

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This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. We’ve had many truly awesome guests on Marketing Made Simple TV.

3 Reasons I’m not going to Dreamforce next week

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If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? I suggest you watch last Friday’s Laugh and Learn show.

The Marketo Revenue Rockstar event, NYC

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million – considerable higher than Salesforce.com salespeople – and 92% of Marketo reps made quota last year. Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. As they always do, this was a great education event. Debbie Qaquish. Debbie Qaquish, Chief Revenue Officer of the Pedowitz Group. did a great presentation on how B2B marketers have evolved from basic lead generation, to demand generation to revenue marketing.

“All there is in business is (digital) marketing and innovation” – Peter Drucker

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Technology cloud – software to manage these processes, such as Marketo/Eloqua/Salesforce.com. Buffer “Business has only two functions — marketing and innovation.” Digital Marketing). ? Peter F. Drucker. (He

A Busy Day in Marketing Automation Software

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Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark. Marketo launched Spark , their new product for the SMB market, starting at $750 per month.

What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication

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Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5

3 Reasons I’m not at Dreamforce

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If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce.

The results of “best marketing company” are in

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Salesforce.com had 2 votes. ???The results are in. Out of 480 votes in total. HubSpo t was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Eloqua had 53 votes. Market2Lead had 53 votes. Pardot had 5 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey. But without question, it did highlight the best marketing companies. HubSpot is a superb marketing firm and Marketo is very good as well.

How will the Salesforce/Jigsaw acquisition change the B2B industry?

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But the Salesforce.com/Jigsaw deal opens new opportunities. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. over 4.5% bounces, has an abuse complaint or unsubscribes. Source: MailChimp). Marketers are plagued by low delivery rates and buyer apathy.

Marketing automation starves without great content

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And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast. I asked Jim for an example of why remarkable content is so important. &# Can you share an example, Jim?&# It makes a key point.

Turn around a struggling business

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To map our selling process, we’ll use Salesforce.com or Landslide. (A hypothetical introduction of a new CEO in a turnaround. This author brainstormed it as if he was this person. I hope you find it illuminating. Jeff). Hi everyone, I’m glad to be here today and I look forward to meeting each and every one of you. As you know, our old CEO is gone and the Board has brought me in to turn things around. But I certainly cannot do that by myself.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketing