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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 9, 2011
    [Salesforce.com] Act-On Software Stresses Ease of Use
    Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Salesforce.com] Social Media & Marketing Automation
    Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Salesforce.com] Hubspot Review
    These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Salesforce.com] Could Facebook become a Lead Nurturing platform?
    When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Salesforce.com] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter.
  • SMASHMOUTH MARKETING  |  THURSDAY, MAY 7, 2009
    [Salesforce.com] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    As mentioned in my book, salesforce.com discovered this in 2003 when the company started a concerted effort to sell to large companies and traditional demand generation marketing wasn’t reaching target accounts. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Salesforce.com] Genius.com Accelerates The Close Part 1 - Smashmouth Review
    Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [Salesforce.com] Sharing Space: Marketing and Sales
    Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I personally wouldn’t have it any other way.
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [Salesforce.com] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    As mentioned in my book, salesforce.com discovered this in 2003 when the company started a concerted effort to sell to large companies and traditional demand generation marketing wasn’t reaching target accounts. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 25, 2009
    [Salesforce.com] Smashmouth Review - Genius.com Accelerates The Close Part 1
    Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.
  • LEANDATA  |  TUESDAY, NOVEMBER 4, 2014
    [Salesforce.com] LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling
    LeanData on the Salesforce.com AppExchange. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. 86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. Download. View PDF. Sunnyvale, CA, November 4, 2014. LeanData, Inc. experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available.
  • LEANDATA  |  TUESDAY, NOVEMBER 4, 2014
    [Salesforce.com] LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling
    LeanData on the Salesforce.com AppExchange. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. 86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. Download. View PDF. Sunnyvale, CA, November 4, 2014. LeanData, Inc. experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Marketo 2010 User Summit Focuses on Revenue Performance Management
    For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline. The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated.
  • B2B MARKETING ZONE POSTS  |  MONDAY, AUGUST 3, 2009
    [Salesforce.com] Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone
    Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. Best of B2B Marketing. July 2009. The following are the top items based on social signals. Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Why you need to build your Social Capital?
  • THE ROI GUY  |  WEDNESDAY, DECEMBER 14, 2005
    [Salesforce.com] Predictions for 2006: What should an SMB IT Executive Expect for the New Year
    Companies such as salesforce.com are revolutionizing various application segments with not only “No software” strategies, but creating marketplaces of add-on ASP based solutions to expand and extend solutions beyond what any single dedicated solution / platform vendors can deliver. Its all about top-line growth – SMBs will be tasked to focus much more on front office, customer facing applications to help drive business growth.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    With over 15 years of experience in various sales, executive and training roles John has established himself as a prominent trainer and consultant for companies like Salesforce.com, HP, NCR and many others around the world. Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM.
  • LEANDATA  |  MONDAY, AUGUST 18, 2014
    [Salesforce.com] The Unanswered Questions for Account Based Selling
    In Salesforce.com, leads come in as individuals, not accounts. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account. Make sure you have the base demographics, account owners, and their properly tagged in salesforce.com. “Named accounts” is becoming a staple for B2B sales organizations.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Salesforce.com] How to Set Social Media Marketing Goals
    Customer Happiness (Customer Support): your support tracking tool - we use our CRM, Salesforce.com. With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. But before you jump in, I want you to pause and ask yourself: why are you doing it?
  • LEANDATA  |  MONDAY, MAY 19, 2014
    [Salesforce.com] How to Request the Lead2Account View from Sales Ops
    I’ve been told I have accounts with new leads, but I can’t see them in Salesforce.com without flipping between multiple views. As an account executive, your focus is on your pipeline and relationship building. While it may be great to see which marketing programs or events your customers and prospects are checking out, you don’t have time to dig through your salesforce system to discover everything. That’s the time that you want to spend calling on accounts.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Salesforce.com] Use Competitor's Reputation to Differentiate and Boost Search Ranking
    The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Conventional wisdom taught us to promote our products as much as possible. Do you know that frequent mentions of your competitors can actually help you rank higher on Google? Mention a Reputable Competitor As a Means of Differentiating Your Business “We are different from _ because __.”
  • INFER  |  THURSDAY, MAY 5, 2016
    [Salesforce.com] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. Infer Inc. ,
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Salesforce.com] Infusionsoft: Impressive Marketing Power for a Very Low Price
    The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.”
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Salesforce.com] 2 Mistakes that Cause Content Syndication to Fail
    Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.
  • GREAT B2B MARKETING  |  SUNDAY, MARCH 28, 2010
    [Salesforce.com] Full Potential Marketing
    I’ve competed against some very large companies in my career, including the likes of IBM, Microsoft, Oracle and Salesforce.com. All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing&# and how do you make it part of our organizational DNA?
  • FATHOM  |  SUNDAY, NOVEMBER 10, 2013
    [Salesforce.com] Defining Lead Status Classifications
    Listed below are the standard industry definitions we use to classify our leads in salesforce.com. This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. It’s also for the thousands of traditional enterprise salespeople out there who have yet to embrace the value your marketing department can deliver in sales-ready leads.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Salesforce.com] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Fergus, actually, most recently before Marketo, was one of the founding members of Salesforce.com’s team in Europe, starting in 2000.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Salesforce.com] Thought-provoking social media trends
    >> Salesforce.com predicts that demand for corporate internal social networking services will rise as managers realize that they now know more about strangers on Twitter and Facebook than they do about the people in their own companies. >> The Economist is one of my favorite magazines. I usually read it cover to cover. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Salesforce.com] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    Salesforce, Pardot and others are among the trademarks of salesforce.com, inc. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 14, 2011
    [Salesforce.com] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
    Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] QlikView's New Release Focuses on Enterprise Deployment
    This involves geeky things aimed at like a documented data format for faster loads, simpler embedding of QlikView as an app within external Web sites, faster repainting of pages in the AJAX client, more multithreading, centralized user management and section access controls, better audit logging, and prebuilt connectors for products including SAP and Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Salesforce.com] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. It’s a major improvement over traditional lead generation. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 28, 2010
    [Salesforce.com] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
    Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Salesforce.com] Marketing Automation Vendor Consolidation: Lessons from History
    Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Salesforce.com] 2010 Will Bring New Features to Demand Generation Systems
    It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2010
    [Salesforce.com] Marketing Automation System Trends: What We Found in the Raab Guide
    This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. But enhanced reporting was the most common improvement of all. Could marketers finally be ready to spend on measurement?
  • SMASHMOUTH MARKETING  |  TUESDAY, FEBRUARY 17, 2009
    [Salesforce.com] 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5
    offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 22, 2009
    [Salesforce.com] SalesFusion Combines Online and Offline Marketing with CRM
    But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 8, 2006
    [Salesforce.com] Reading the Hype Meter for Customer Experience Management
    Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. This got me to wondering how you would really measure the progress of a concept towards a buzzword tipping point, or whatever you want to call it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 20, 2009
    [Salesforce.com] Salespeople: One Question Matters Most
    The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS. Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 1, 2009
    [Salesforce.com] DemandBase Creeps Up the Value Chain
    It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. I had a nice little chat with DemandBase two weeks ago. I’d been aware of them since they were founded in 2006 but in their original incarnation as a data provider.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Salesforce.com] Low Cost Systems for Demand Generation
    Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo.
  • ANYTHING GOES MARKETING  |  MONDAY, NOVEMBER 27, 2006
    [Salesforce.com] Free Online Marketing Tools for Marketers
    It's advanced tool also integrates with Salesforce.com SurveyMonkey.com : SurveyMonkey also provides a free basic survey tool which is limited to a total of 10 questions and 100 responses per survey. Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it!
  • SMASHMOUTH MARKETING  |  SUNDAY, FEBRUARY 22, 2009
    [Salesforce.com] 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5
    offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [Salesforce.com] Web 2.0 Expo – cool stuff seen on the floor of the show
    All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely Salesforce.com, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me.
  • TONY ZAMBITO  |  MONDAY, FEBRUARY 22, 2010
    [Salesforce.com] Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
       Many sales teams today start their day by turning on such applications as Salesforce.com while marketing teams perhaps dig deep into report generators from CRM and Data Mining applications. Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 18, 2005
    [Salesforce.com] B2B Lead Generation Blog: Give Lead Generation Some Respect
    « Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 27, 2005
    [Salesforce.com] B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation
    « Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • LEANDATA  |  TUESDAY, MARCH 25, 2014
    [Salesforce.com] LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures
    LeanData on the Salesforce.com AppExchange. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding. The round was led by Shasta Ventures and includes new investments by Felicis Ventures , Correlation Ventures , and the Funders Club.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Salesforce.com] How to Make an (R)VIP Appearance at Dreamforce
    Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. 10 Info-Packed Sessions. Last year, CMO Mike Volpe's session was standing-room only, so this year, he'll repeat his popular "Optimizing Your Web Site for Maximum Lead Flow" session along with Tim Ash of SiteTuners on Friday, September 2 from 10:00 - 11:00 AM.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 21, 2015
    [Salesforce.com] Top 25 Content Marketers in Enterprise Software: The West Coast Edition
    Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. While brand investment is increasing, there is still skepticism on the true value of content marketing. Being a content marketer in the enterprise software industry is no easy task.
  • MLT CREATIVE  |  WEDNESDAY, MAY 26, 2010
    [Salesforce.com] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    It can be easily integrated with all CRM and SFA systems, including Salesforce.com. As I look back on my first blog series, I must say: I picked quite the subject to tackle. This deep dive into marketing automation has been almost as fun as it has been informational. I still have a lot to learn, and there are definitely more vendors out there that I haven't touched on, but I think I've finally gotten my head around the basics. I hope this series has been as helpful to you as it has to me.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Salesforce.com] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
    Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Dharmesh and I have been studying Salesforce.com since we were in school together 6 years ago at MIT when HubSpot was just a twinkle in our eyes. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 16, 2012
    [Salesforce.com] Social Responsibility: You Don’t Need to Be Big to Make a Difference
    Because I thought you had to be Salesforce.com or Google to really make a difference. The next step we took was partnering with Salesforce.com to sponsor their volunteer events. This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. My marketing company, VerticalResponse , was probably in business about five years before we put a stake in the ground and said, “We’re going to help our community!”
  • THE ROI GUY  |  TUESDAY, DECEMBER 13, 2005
    [Salesforce.com] Holiday Wish 1: On-demand CRM Solutions
    The hottest news in CRM, are for on-demand solutions from companies such as salesforce.com, Right Now and Up Shot (Siebel on-demand). For this, we personally selected salesforce.com because of its ease-of-use, real-time performance and growing app-force community of add-on tools and applications. Being that the holiday season is upon us, its time for wish lists - and for small and medium business executives, there are no shortages of priorities to address.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 29, 2014
    [Salesforce.com] Content Performance: Why Return on Information Matters More Than ROI
    Another reason we use Marketo is because it seamlessly feeds intel into Salesforce.com and updates our sales team on which leads took action over the past week. As new business is won, marketers can access lead files through Salesforce.com and begin to see trends in customer behavior. Eventually, it will come time for you to measure content performance and show return on investment (ROI) for your work.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [Salesforce.com] Getting More Out of Each Click with "Post-Click Marketing"
    It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 15, 2012
    [Salesforce.com] CRM: 15 Years Later, now a friend
    When Salesforce.com came onto the scene in 1999, they changed the TCO equation and implementation process for SFA. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. This week, I thought you might like to read someone else’s article and my comments regarding the article. My comments are first.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Salesforce.com] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    The official launch will be in November at the Salesforce.com Dreamforce conference.) Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 18, 2008
    [Salesforce.com] Market2Lead Offers Enterprise-Strength Demand Generation System
    Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 3, 2008
    [Salesforce.com] Pardot Offers Refined Demand Generation at a Small Business Price
    Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems. My little tour of demand generation vendors landed at Pardot just before Thanksgiving.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 5, 2009
    [Salesforce.com] True Influence Opens a Window into Future Demand Generation
    True Influence has existing integrations with Salesforce.com and SugarCRM. People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 17, 2009
    [Salesforce.com] Marqui Combines Content Management and Demand Generation
    The system can exchange data with Salesforce.com, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules. Summary: Marqui started as a Web content management system and then added basic demand generation. It’s a good choice for organizations that need both and don’t have very sophisticated marketing requirements. Marqui is one of the oldest demand generation vendors, founded in 2000.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 14, 2009
    [Salesforce.com] SiteCore Adds Analytics and Marketing To Web Content Management
    SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them. Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] 5 Tips to Make Sales and Marketing Live Happily Ever After
    The presentation featured HubSpot's Business Systems Manager Leah Norris (who represented the marketing side) and Nancy Kamerer, account executive and former senior director of sales development at Salesforce.com, who represented the sales side. This is a guest blog post written by David Kirkpatrick. He is a reporter for MarketingSherpa , covering the B2B and consumer marketing beats. He is also a guest blogger for HubSpot at Dreamforce '11 this week.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2008
    [Salesforce.com] A Modest Proposal for Demand Generation Usability Measurement
    You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. As Tuesday’s post suggested, my thoughts on usability measurement have now crystallized. To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Define a set of business scenarios that must be supported by the system. Each scenario would describe a type of marketing campaign and the system tasks required to run it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 14, 2009
    [Salesforce.com] LeadLife Mixes Advanced and Simple Features
    LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. Consider LeadLife.
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Salesforce.com] The Truth about Cold Email
    on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal.
  • VIEWPOINT  |  WEDNESDAY, MAY 30, 2012
    [Salesforce.com] PowerViews with Andrew Gaffney: Tipping Points & Differentiators
    Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. My PowerViews guest today is Andrew Gaffney. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Salesforce.com] Set the Record Straight: Marketing Automation vs. Email Programs
    Most systems integrate well with SalesForce.com, but also others. We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.
  • LEANDATA  |  TUESDAY, NOVEMBER 11, 2014
    [Salesforce.com] The New State of Account-Based Marketing
    One theory has to do with the flurry of adoption for marketing automation platforms , which are being seamlessly integrated into sales force automation systems like Salesforce.com, Microsoft Dynamics, or Oracle CRM. Account based marketing (ABM) evolved in the 1990’s as an alternative to mass marketing to help marketers and sales people concentrate on penetrating the accounts which best fit your business’ focus.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 31, 2010
    [Salesforce.com] Lessons from the CSO Insights 2010 Lead Generation Optimization Study
    Most common including Marketo , Salesforce.com and Genius.com) When asked if they would recommend their LGM vendor to their peers, the number of firms who responded with “Absolutely&# or “Very Likely&# has increased to 66%. The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Here are five of the key success factors they found. Measure Campaign ROI.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Salesforce.com] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    He comments, “Salesforce.com is a good example. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Salesforce.com] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
    He comments, “Salesforce.com is a good example. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 7, 2006
    [Salesforce.com] B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
    Neither Salesforce.com nor Sugar CRM are. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 9, 2009
    [Salesforce.com] Sales Lead Management: Thought Leadership with Aaron Ross
    The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. Where better to learn that than doing sales at salesforce.com? At salesforce.com with my team, we could predict pretty confidently the people and investments needed to increase revenue by a certain amount the next year.
  • SNAPAPP  |  THURSDAY, MAY 9, 2013
    [Salesforce.com] Jumping the Marketing Efficiency Curve with Interactive Content
    It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. Do more, better, faster – all with measurable results. In one form or another, it’s become the mantra of modern marketers. From one innovation to another in marketing technology, this mantra has also been the fuel for further development.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Salesforce.com] Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
    If your organization doesn't have a handle on it, I'd recommend starting a free trial of salesforce.com. A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. A bunch of prospects, customers and partners have started using it. But, it's too complex for most to grasp. And involves a lot of work to complete.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] 5 Actionable Skills to Improve Inbound Marketing Innovation
    Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 13, 2010
    [Salesforce.com] Alinean Launches Interactive White Papers
    Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up.
  • MODERN B2B MARKETING  |  MONDAY, JULY 26, 2010
    [Salesforce.com] 5 Questions You Must Ask Potential Lead Sources
    Reputable lead generation companies should offer multiple ways to receive leads – email, text message, bulk file (CSV or TSV), XML, and/or integration directly with a CRM like Salesforce.com. Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Salesforce.com] The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009
    And all will be available to answer any questions you have about The Marketing Cloud and marketing with salesforce.com without pushing any heavy sales pitches. Are you a B2B Marketer planning to be in the San Francisco Bay area next week? If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Three Reasons: Awesome Location! I don’t think it gets much cooler than the St. Regis in San Fran cisco.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 16, 2009
    [Salesforce.com] How to Compare Demand Generation Vendors: Choosing Summary Measures
    Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Salesforce.com] B2B Marketing ROI
    Written by Adam Blitzer January 24, 2009 at 3:18 am Posted in SEO , Web Analytics Tagged with page rank , SEO Marketing in the Cloud is Doing Just Fine with 2 comments Quite a big deal was made recently about salesforce.com’s 38 minute outage last week. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Salesforce.com] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. The first are some key points and hilights (with convenient, inline tweet buttons). The second is the slides used in the session (some of them are pretty funny).
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Salesforce.com] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. See how it works with our Free Trial program. Most popular posts Do You Have CallerID For Your Website? Are you investing enough in Sales Research? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Do You Know Them?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Salesforce.com] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Iphone Apps for B2B Marketing. Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. There were a lot of negative comments, saying there will be no use or impact. I disagree. . I think the iPad will have a big impact on B2B marketing.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter
    Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. Rinidas : Private beta with 1000 customers by Salesforce.com for Chatter is on. The Sales 2.0
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Salesforce.com] LinkedIn Adds the Ability to Follow Companies
    This beats out Salesforce.com with 86 followers and 4000+ employees. With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. Similar to a Facebook Fan Page, being a company follower on LinkedIn will get you specific status updates such as recent hires and promotions, new job opportunities and company profile updates.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Salesforce.com] Rules of Thumb For Managing Your Sales Team
    Rule of Three (Plus) Polly Sumner , Chief Adoption Officer at salesforce.com , advised against competitions between any two sales reps. Have you ever had sales superstars that don't abide by company rules? Or wonder how to foster healthy competitions between your sales reps? Answers to these questions vary, but panelists at the MIT Sloan Sales Conference shared helpful insights.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Salesforce.com] Demandbase: A New Twist In The Lead Management Automation Market
    I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Salesforce.com] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Salesforce.com] B2B Lead Management Market Heats Up
    Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Setting Your Social Media Strategy – Part 1
    Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise?
  • THE ROI GUY  |  THURSDAY, OCTOBER 7, 2010
    [Salesforce.com] Drive Budget Planning with the “IT Hierarchy of Needs”
    Costs are being cut with as-a-service applications such as Salesforce.com. For Information Technology, it’s not how much you spend, but what you invest in that matters. But as budget season looms for most organizations, how can you be sure IT is getting its fair share to drive innovation and bottom-line impact? Let the Budget Battles Begin Each year, about the time Halloween rolls around, most executives begin fighting it out for their share of next year’s budget.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2011
    [Salesforce.com] 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia
    Part of that statement motivated me to partner with Salesforce.com and Google on this deal as they are asteroids that could blow up our spaceship or could accelerate it if we can hitch a ride. Yesterday we shared some exciting news, announcing our Series D investors. As a follow up, I wanted to share eight lessons learned while building and funding HubSpot. These lessons apply to any business striving for excellence.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Salesforce.com] Optimizing Trial Conversion Rates With Lead Nurturing
    Most products offer such an interface, including Marketo and Salesforce.com. We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry. For many of them, product trials are an important lead generation tactic.
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