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  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Salesforce.com] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity. Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
    With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. by Paul Teshima | Tweet this Dreamforce 2012 is just about to kick off this week, and it promises to be the biggest cloud event ever.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
    Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Salesforce.com] What is HubSpot?
    The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
    These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. It was set in a sophisticated yet fun locale, started with drinks, appetizers, and plenty of enthusiastic chit chatting.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Salesforce.com] The Problem with Account-based Marketing
    Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer.
  • ANNUITAS  |  FRIDAY, SEPTEMBER 9, 2011
    [Salesforce.com] A B2B Perspective of Dreamforce
    In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities. Observation 4: Salesforce.com Needs Better Content .
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. I figured we could start by explaining the math behind some common metrics we use every day -- or at least every month.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Join us to learn how to become a Social Enterprise from two Technology powerhouses.
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Salesforce.com] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    Super Bowl XLIX and the Death of Engagement (4:30): Jeffrey Rohrs, writing in the Salesforce.com blog , takes Super Bowl advertisers to task for failing to include a call to action in their premium-priced ads (which averaged $4.5 PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
    Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Salesforce.com] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Radian6 can be integrated with Salesforce.com (described below). Salesforce.com offers CRM for B2B clients. If you are a follower of this blog and the Social Media MBA series , you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. This month, I want you to be thinking about the technology that is enabling social media and how it drives new business.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Salesforce.com] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. When the numbers aren’t there, and the CEO is calling, the finger pointing starts and the relationship sours. But it doesn’t have to be that way.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
    Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 23, 2010
    [Salesforce.com] Lessons for Sales and Marketing from Cloudforce San Jose
    Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Salesforce.com product team was paying attention to that change.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Do You Know Your Solution's Target Market?
    You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 13, 2012
    [Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
    CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Salesforce.com] 11 Ways to Make Social Media Marketing Less of a Time Suck
    For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. And if you're doing social media marketing -- real social media marketing -- you know that.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Salesforce.com] Several B2B Perspectives on LinkedIn’s IPO
    But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.” With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. While I did not write a post myself, here are three perspectives about it.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
    familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. And it appears we are not alone.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
    To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. Remember when your go-to marketing strategy was outbound?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
    CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. LinkedIn originally started out as sort of an online resume, but as membership grew, savvy B2B sales hunters realized it was a powerful prospecting tool too. There are many reasons why. Here are three: 1.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 26, 2006
    [Salesforce.com] CSO Insights Study Favors On-Demand CRM
    The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. The report doesn’t discuss whether the on-premise systems (Siebel, Oracle, PeopleSoft, SAP and Microsoft) were deployed in more complex situations or larger companies than the on-demand products (Salesforce.com, Siebel OnDemand and NetSuite).
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Salesforce.com] The Big List of Dreamforce Networking Opportunities
    B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. But this big list is all about ways to network at Dreamforce 2010. Because networking is one of the most important parts about Dreamforce. Now to me, networking isn’t just parties, but they definitely count.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] What The Top 4% of Account-Based Marketers Have in Common
    Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Salesforce.com] Getting to the Heart of It: CRM Technology
    As a refresher—or if you’re not already aware—here are some of the most popular CRM tools on the market today: Salesforce.com. What’s interesting, though, is that even though search volume for Salesforce.com—the top provider of CRM software—was around the same levels in 2005, it has actually skyrocketed in recent years. Customers and clients are at the heart of any good business. Customer Relationship Management (CRM) is what keeps that heart beating.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Salesforce.com] What I learned at Dreamforce 2011
    Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Salesforce.com] Marketo Releases Marketo Lead Management 3.0
    additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Salesforce.com, Eloqua, Silverpop Engage B2B, Vtrenz, Marketbright, Manticore, demand generation, website visitor profiling, post-click marketing, LeadLander, LEADSExplorer, DemandBase, VisitorTrack, demand creation, oppSource del.icio.us
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Salesforce.com] Digital Marketing Glossary, Part 1
    Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. Guilty as charged. I read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Ummm, I reluctantly raise my hand on this one, as I discovered my ignorance when we began compiling this informal digital marketing glossary.
  • SNAPAPP  |  TUESDAY, JULY 31, 2012
    [Salesforce.com] Google Acquires Wildfire: What the Acquisition Means for Online Engagement
    Salesforce.com acquired the social enterprise company, Buddy Media. It's a good time to be in the online engagement industry. Earlier this spring, Oracle ?acquired?Vitrue acquired?Vitrue Vitrue - a relationship management company - and soon after,? In July,?Oracle Oracle then announced it was acquiring the social development firm Involver. Now, Google has just announced that they're acquiring the social media platform provider Wildfire.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line.
  • SNAPAPP  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] Big Takeaways from ExactTarget Connections 2013
    Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 10, 2008
    [Salesforce.com] Marketo Aims to Simplify Demand Generation
    Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. The system can also add the lead to a Salesforce.com database, assign or change the owner in Salesforce.com, and create a Salesforce.com task. Marketo’s integration with Salesforce.com also bolsters its claim to simplicity.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. With plenty of insightful sessions and notable speakers, we were left last week feeling inspired by the new technology and ideas for marketing & sales alignment.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 to 3,000.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [Salesforce.com] Right On Interactive Offers Lifecycle Reporting
    These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. It can also pull file segments and Salesforce.com campaign members as lists. The scores are stored on the customer record and can trigger an action to send the contact to Salesforce.com.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 3 Great Twitter Apps for Content Marketers
    CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
    Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. Jeffrey K. I had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. What’s the premise of your book Audience ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Salesforce.com] Klout Founder says Lithium deal will propel new development
    Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
  • MLT CREATIVE  |  FRIDAY, OCTOBER 21, 2011
    [Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
    ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
    Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold.
  • MLT CREATIVE  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. You can find the previous entries there ( Part 1 , Part 2 and Part 3 ), and I highly suggest subscribing to their blog. I sure do, and I learn something new from them almost every day.
  • HUBSPOT  |  THURSDAY, FEBRUARY 24, 2011
    [Salesforce.com] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
    You can get to Salesforce.com. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. We identify some of the underlying tactics/technologies these companies are using to be more agile and successful.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Salesforce.com] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • THE POINT  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
    At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Salesforce.com] How to Calculate Social Marketing ROI
    Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Salesforce.com] 3 Reasons I’m not at Dreamforce
    If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. I was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. I thought I’d share why with our readers and fans. Great speakers, big names and a headline band (Metallica). Everyone who goes will have a great time. Just not me.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 14, 2013
    [Salesforce.com] Where CRM and Content Marketing Collide
    Recently, that was all turned upside down as more web marketers started to realize that they could benefit from the sophisticated monitoring and tracking tools found in CRMs like Oracle or Salesforce.com. Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. They allow you, as a salesperson, to track, measure, and monitor just about every aspect of the sales cycle.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
    Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. So it’s just as important to keep the team happy, equipped and competent as it is to keep the sales team happy, equipped and competent.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Salesforce.com] 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek
    Online CRM and enterprise applications provider Salesforce.com has been snapping up different companies, small and large, in a series of. SaaS-based enterprise application and CRM giant Salesforce has accelerated its acquisition pace recently, snapping up eight companies, large and small, over the past several months. Here’s a look at some of the deals and what they reveal about Salesforce’s strategy.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions. The company is witnessing constant growth in revenue and its recent acquisition of ExactTarget is also contributing to. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions. The company is witnessing constant growth in revenue and its recent acquisition of ExactTarget is also contributing to. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] Top 5 Benefits of Marketing Automation for B2B Companies
    Opentopic blog >> salesforce.com When it comes to marketing, B2Bs face unique challenges. What methods do you use to grow your customer base? What about developing those critical customer relationships? What about budget, and headcount? One solution to these and other problems, is marketing automation. The 2016 State of Marketing Report surveyed over 400 B2B marketing leaders and identified the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Put Your Ad Spend Where Your Audience Is
    Opentopic blog >> salesforce.com You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. This week’s advertising insights explain why you need to invest more in your mobile. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Salesforce.com] The Domino Effect of Training Sales Managers
    Opentopic blog >> salesforce.com Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go straight to the obvious solution: Line up the dominoes one behind the other, knock over the first one, and allow physics to handle the rest. I don’t know anyone who would choose to line them up. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Salesforce.com] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing. Opentopic blog >> eweek.com The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers’ response to marketing campaigns.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] Want to Speak at Dreamforce?
    Opentopic blog >> salesforce.com Dreamforce 2016 Call for Speakers is open — Do you think you have what it takes to be selected? With Dreamforce rapidly approaching, we launched our Call for Speakers a few weeks ago and the response has been incredible. We are really excited about this year’s lineup of topics and are looking for great customers to. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 2, 2016
    [Salesforce.com] Salesforce to Buy Demandware for $2.8 Billion
    Opentopic blog >> wsj.com Salesforce.com Inc. agreed to buy Demandware Inc. for $2.8 billion, adding e-commerce to its portfolio of online sales and marketing services. The deal is Salesforce’s largest acquisition to date. Demandware, a longtime partner of Salesforce’s, would add a significant missing piece to the sales software vendor’s portfolio, said Brent Thill, an… Read complete article Step. Marketing ROI Cmo undefined marketing roi
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 3, 2009
    [Salesforce.com] Youcalc: On-Demand Analytics Without Stored Data
    That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. per user per month, which gives access to 130+ prebuilt applications for products including Salesforce.com, SugarCRM , Google AdWords, Google Analytics , MailChimp and 37Signals ’ BaseCamp (project management) and Highrise (contact management). The system accesses standard sources (Salesforce.com, AdWords, etc.)
  • REACHFORCE  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] Hitting the Nurture Campaign Sweet Spot
    event attendees, customers of salesforce.com, etc.). In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here , but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a given month tend to see higher response rates. See the Eloqua graphic below.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Salesforce.com] What Tools and Management Systems Work Best for B2B Lead Generation
    Sales Management Systems Salesforce.com is a sales management system many companies rely on.
  • MLT CREATIVE  |  TUESDAY, OCTOBER 25, 2011
    [Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
    Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Salesforce.com] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Here's a question for you: How much does customer experience factor into your marketing strategy ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
    Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? As Joe Moloney was listing the limits that Salesforce.com places on mass access to client data, I recalled that these are in place fundamentally to avoid large analytical queries that could slow down response for all other users of the shared systems.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2009
    [Salesforce.com] Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging
    They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. ActiveConversion assumes that other attributes will be stored in the external email system or Salesforce.com, and any selections using those attributes will be done in those systems.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix.
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Salesforce.com] The Inbound Way to Do Trade Show Marketing
    For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Salesforce.com] Four Signs That You May Need Marketing Automation Help
    Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available. That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, MARCH 20, 2011
    [Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
    Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. Today's guest post is from Mike Damphousse, CEO/CMO of Green Leads and demand generation expert. _.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data. Cloud-based deployment offers near-infinite hardware scalability and flexibility.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [Salesforce.com] HubSpot Spreads Its Wings
    Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
    I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. Over time, products emerge that combine these functions and displace the individual point solutions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 8, 2009
    [Salesforce.com] Company-Level Data in Demand Generation Systems
    But the wrinkle here is that most CRM systems in general, and Salesforce.com in particular, also have separate company and individual levels. In fact, Salesforce.com actually has two types of individuals: “leads” which are unattached individuals, and “contacts”, which are individuals associated with an “account” (typically a company, although it might a smaller entity such as a division or department).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2009
    [Salesforce.com] First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius
    The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules. Data captured by the forms will be loaded first into Salesforce.com and then copied into Genius.com during the regular synchronization process.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Salesforce.com] The 7 Slides You Need for an Epic Monthly Marketing Report
    HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. For as long as there’s been marketing, marketers have struggled to show their impact.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 18, 2007
    [Salesforce.com] Manticore Offers A Lower Cost Alternative For Online Lead Generation
    Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com. Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine.
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 21, 2009
    [Salesforce.com] Genoo Aims to Shake Up Marketing Automation Space
    The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Salesforce.com] Will Marketing Technology Look Like iOS Someday?
    Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. There are literally thousands of startup ventures pursuing new ideas in marketing software.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Salesforce.com] The 14 Best Personal Productivity Tools
    Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, JUNE 18, 2010
    [Salesforce.com] Is the In-House B2B Marketing Department Going Away?
    The next phase I see is that SaaS vendors are partnering to provide end-to-end solutions that span multiple platforms so you can basically run all of your marketing automation in the cloud through a single interface (Salesforce.com is leading the way here with a myriad of 3rd party apps linked into the Salesforce.com ecosystem that expand the value chain step by step).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2011
    [Salesforce.com] Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems
    Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. Then they learn they hard way what they should have asked. In hopes of avoiding these mistakes, Raab Associates has just published a workbook on assessing integration capabilities before you buy.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 21, 2009
    [Salesforce.com] Jesubi Doubles Sales Prospecting Efficiency
    The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Another way to look at it: Johnson showed me that it took 12 clicks to log an email in Salesforce.com, compared with about three clicks in Jesubi. Automated synchronization is available for Salesforce.com using their standard APIs.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 28, 2010
    [Salesforce.com] 5 Thoughts About Sales 2.0 Conference Opening Remarks
    Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" Explore tools with an eye for how your team will adapt to it. How they will use it.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Salesforce.com] ActiveConversion Product Review: Demand Gen Intelligence
    They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 5, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 1, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food.
  • OPENTOPIC  |  FRIDAY, OCTOBER 7, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    </p><p>On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. <em>Originally created by <a href=”[link] Hardy</a>, Modified by <a href=”[link] FRANCISCO &mdash; This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature.</p><p>On
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Salesforce.com] Hubspot Offers Small Business Marketers a Big Bundle of Features
    The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization. The database can include answers to survey questions and fields imported from Salesforce.com.
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