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  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 8, 2009
    [Salesforce.com] Company-Level Data in Demand Generation Systems
    But the wrinkle here is that most CRM systems in general, and Salesforce.com in particular, also have separate company and individual levels. In fact, Salesforce.com actually has two types of individuals: “leads” which are unattached individuals, and “contacts”, which are individuals associated with an “account” (typically a company, although it might a smaller entity such as a division or department).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2009
    [Salesforce.com] First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius
    The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules. Data captured by the forms will be loaded first into Salesforce.com and then copied into Genius.com during the regular synchronization process.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 23, 2010
    [Salesforce.com] Lessons for Sales and Marketing from Cloudforce San Jose
    Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Salesforce.com product team was paying attention to that change.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Salesforce.com] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing. Opentopic blog >> eweek.com The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers’ response to marketing campaigns.
  • OPENTOPIC  |  THURSDAY, JUNE 2, 2016
    [Salesforce.com] Salesforce to Buy Demandware for $2.8 Billion
    Opentopic blog >> wsj.com Salesforce.com Inc. agreed to buy Demandware Inc. for $2.8 billion, adding e-commerce to its portfolio of online sales and marketing services. The deal is Salesforce’s largest acquisition to date. Demandware, a longtime partner of Salesforce’s, would add a significant missing piece to the sales software vendor’s portfolio, said Brent Thill, an… Read complete article Step. Marketing ROI Cmo undefined marketing roi
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 18, 2007
    [Salesforce.com] Manticore Offers A Lower Cost Alternative For Online Lead Generation
    Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com. Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
    familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. And it appears we are not alone.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] Top 5 Benefits of Marketing Automation for B2B Companies
    Opentopic blog >> salesforce.com When it comes to marketing, B2Bs face unique challenges. What methods do you use to grow your customer base? What about developing those critical customer relationships? What about budget, and headcount? One solution to these and other problems, is marketing automation. The 2016 State of Marketing Report surveyed over 400 B2B marketing leaders and identified the. Marketing ROI Cmo marketing roi
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 21, 2009
    [Salesforce.com] Genoo Aims to Shake Up Marketing Automation Space
    The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Salesforce.com] Will Marketing Technology Look Like iOS Someday?
    Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. There are literally thousands of startup ventures pursuing new ideas in marketing software.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Salesforce.com] The 14 Best Personal Productivity Tools
    Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] Want to Speak at Dreamforce?
    Opentopic blog >> salesforce.com Dreamforce 2016 Call for Speakers is open — Do you think you have what it takes to be selected? With Dreamforce rapidly approaching, we launched our Call for Speakers a few weeks ago and the response has been incredible. We are really excited about this year’s lineup of topics and are looking for great customers to. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Put Your Ad Spend Where Your Audience Is
    Opentopic blog >> salesforce.com You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. This week’s advertising insights explain why you need to invest more in your mobile. Marketing ROI Cmo marketing roi
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Salesforce.com] The Domino Effect of Training Sales Managers
    Opentopic blog >> salesforce.com Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go straight to the obvious solution: Line up the dominoes one behind the other, knock over the first one, and allow physics to handle the rest. I don’t know anyone who would choose to line them up. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Salesforce.com] The Big List of Dreamforce Networking Opportunities
    B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. But this big list is all about ways to network at Dreamforce 2010. Because networking is one of the most important parts about Dreamforce. Now to me, networking isn’t just parties, but they definitely count.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, JUNE 18, 2010
    [Salesforce.com] Is the In-House B2B Marketing Department Going Away?
    The next phase I see is that SaaS vendors are partnering to provide end-to-end solutions that span multiple platforms so you can basically run all of your marketing automation in the cloud through a single interface (Salesforce.com is leading the way here with a myriad of 3rd party apps linked into the Salesforce.com ecosystem that expand the value chain step by step).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2011
    [Salesforce.com] Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems
    Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. Then they learn they hard way what they should have asked. In hopes of avoiding these mistakes, Raab Associates has just published a workbook on assessing integration capabilities before you buy.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 21, 2009
    [Salesforce.com] Jesubi Doubles Sales Prospecting Efficiency
    The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Another way to look at it: Johnson showed me that it took 12 clicks to log an email in Salesforce.com, compared with about three clicks in Jesubi. Automated synchronization is available for Salesforce.com using their standard APIs.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 28, 2010
    [Salesforce.com] 5 Thoughts About Sales 2.0 Conference Opening Remarks
    Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" Explore tools with an eye for how your team will adapt to it. How they will use it.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Salesforce.com] ActiveConversion Product Review: Demand Gen Intelligence
    They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 5, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 1, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food.
  • OPENTOPIC  |  FRIDAY, OCTOBER 7, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    </p><p>On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. <em>Originally created by <a href=”[link] Hardy</a>, Modified by <a href=”[link] FRANCISCO &mdash; This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature.</p><p>On
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Salesforce.com] Hubspot Offers Small Business Marketers a Big Bundle of Features
    The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization. The database can include answers to survey questions and fields imported from Salesforce.com.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 4, 2010
    [Salesforce.com] Marc Benioff vs. Zack Morris?
    5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Salesforce.com] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move. There have been off-and-on rumors along those lines for months, followed by stout (if not necessarily credible) denial from Salesforce.com that it has any interest in that direction. Summary: LoopFuse has launched a free entry-level version of its marketing automation system.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 31, 2010
    [Salesforce.com] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Salesforce.com] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] What Are You Thankful For?
    I’m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. You asking me? I’m grateful not to be a turkey (although this one is quite stylish…). We asked that question of a very random sampling of Actonians, and this is what they said: We’re Thankful For… I am thankful to have seen so many wonderful places in this world.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] Dreamforce – See Your Leads in 3D
    Dreamforce salesforce.com salesview social selling socialprise Last year at Dreamforce InsideView showed the power of Smart Agents and how it developed typical data into sales intelligence. This year InsideView is going a few steps forward to show companies how to get a 3D view of your customers and prospects to increase revenue. DreamforceIn3D.com See Your Leads in 3D Sales people are [.]. Sales Data Sales Intelligence Social CRM Social Selling B2B b2b sales CRM customer 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 25 Most Influential Executives of 2010 – In the Cloud
    Tags: Technology Social CRM socialprise salesforce.com Microsoft Dynamics Sales 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 22, 2010
    [Salesforce.com] Real World Social Selling
    Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales One of the things that sets InsideView for Sales apart from other applications out there is that we can run specific searches for executive contacts with social media profiles. This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Salesforce.com] How Demand Generation Systems Handle Company Data: Diving into the Details
    SFDC" stands for Salesforce.com.) In the case of the first question, which is a restatement of the original question about whether a separate company table exists, “yes” answers must be extended to clarify whether the link between that table and the individual records is imported from Salesforce.com or can be set within the demand generation system. Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 6, 2010
    [Salesforce.com] Who will own business content?
    John Blossom, probably the smartest analyst to follow the convergence of technology and content, has written a very thoughtful analysis of Salesforce.com’s Content as a Platform (aka Data as a Service) strategy. John poses an interesting, and I think fundamental, question: who will own the content (e.g. professional profiles, company intelligence…), the platform companies or [.]. Sales Data Umberto Milletti data quality data commoditization
  • HG DATA  |  THURSDAY, JUNE 15, 2017
    [Salesforce.com] Driving Engagement and Sales Conversion
    So, instead of saying “we can make your CRM more effective,” I can say, “I see you are using Salesforce.com and Marketo. Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting and other touchpoints. Marketing technology and automation is delivering many more leads for the sales team to follow up on.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Salesforce.com] Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?
    Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 2, 2008
    [Salesforce.com] And Now for Something Completely Different - Business Intelligence Widgets
    According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate. Your boss (or client) wants to see what kind of results you've been getting from that latest search marketing program. Want a cooler, easier way to show them the data? This may be your answer.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Salesforce.com] How HubSpot Rocked 2011: A Year in Review
    March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We've had a lot to celebrate internally as a company, as well as the awesome growth HubSpot's customers have experienced from their implementation of the HubSpot software and inbound marketing methodology.
  • THE ROI GUY  |  MONDAY, FEBRUARY 13, 2012
    [Salesforce.com] Can we host the Alinean developed sales / marketing tool?
    Just like several very successful sales and marketing applications, especially salesforce.com, cloud services is our business delivery model.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] InsideView of Foursquare
    Tags: Conferences Social Selling Dreamforce Sales salesforce.com social media social selling
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Salesforce.com] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not. Summary: HubSpot has continued to grow its customer base and expand its product.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Salesforce.com] Oracle Buys Market2Lead Intellectual Assets
    If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com. Part of the reason the deal was structured as a purchase of assets may be that Oracle is a major rival to Salesforce.com, and thus neither firm is all that interested in cooperating with the other.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2008
    [Salesforce.com] Bah, Humbug: Let's Not Forget the True Meaning of On-Demand
    Both Angoss and CopperKey offer scoring plug-ins to Salesforce.com. Salesforce.com data), or you must supplement the data with known variables (e.g. I was skeptical the other day about the significance of on-demand business intelligence. I still am. But I’ve also been thinking about the related notion of on-demand predictive modeling.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2009
    [Salesforce.com] LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement
    With the benefit of 20/20 hindsight, LucidEra’s strategic decision to focus on building sales analysis applications primarily for Salesforce.com was a mistake. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1% I’m just catching up with what happened while I was on vacation these past two weeks. One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago.
  • LEANDATA  |  TUESDAY, OCTOBER 28, 2014
    [Salesforce.com] Dreamforce 14 – Hot or Not
    According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. And, It’s a big step forward for Salesforce.com to open up and re-work their analytics platform from the ground-up and increase adoption of the Salesforce1 Platform.
  • LEANDATA  |  TUESDAY, OCTOBER 28, 2014
    [Salesforce.com] Dreamforce 14 – Hot or Not
    According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. And, It’s a big step forward for Salesforce.com to open up and re-work their analytics platform from the ground-up and increase adoption of the Salesforce1 Platform.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Salesforce.com] Four Signs That You May Need Marketing Automation Help
    Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available. That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available.
  • AMPLIFINITY  |  FRIDAY, JULY 3, 2015
    [Salesforce.com] 6 referral-selling killers
    Originally published on June 29, on Salesforce.com/blog. Brad had a “problem.” He had more referrals than he could handle. (Is Is there really such a thing?) Using a homegrown program, he’d booked more business in one quarter than in the entire previous year. “I have about 200 referrals since working with you, and I literally cannot keep up with the volume,” he told me. “I I plan to catch up next quarter. Right now my staff and I need a breather.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [Salesforce.com] Act-On Software Does List-Based Demand Generation
    In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. But at the moment, Act-On is very much an exception among demand generation products in not offering automated data synchronization with Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
    GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 30, 2010
    [Salesforce.com] Oh…This Thing Is Huge! 63? of beauty
    Dreamforce Salesforce salesforce.com.It has arrived! I don’t know how we are going to move this thing to Dreamforce. It took 2 guys that looked like they belong in the WWE to carry into the office but it’s here. This year at Dreamforce we are giving away a 63″ Samsung Plasma (3D ready) TV. The TV will be [.].
  • VIEWPOINT  |  THURSDAY, AUGUST 30, 2012
    [Salesforce.com] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
    He helped build Salesforce.com with an outbound marketing perspective into the mid-market. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Salesforce.com] Is Your Sales & Marketing Team Ready for a CRM?
    Of if you're a Salesforce.com customer, get your free inbound marketing assessment to see how to convert more leads into customers. As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! The frustrating thing about many CRMs is that they come with a range of functionality -- from basic to robust -- and all too often, businesses find themselves equipped with more than they need (or frankly, can handle).
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Salesforce.com] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    An Admin’s Take on Salesforce.com Spring ’14 [Review]. Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. If you’re on the sales team, you’re accountable for new business – and probably don’t care where the leads are coming from as long as they’re hot!
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [Salesforce.com] How Data is Democratizing Growth and Driving Disruption
    According to Salesforce.com’s State of the Connected Customer survey, 57% of buyers are ready to take their business elsewhere if their vendor fails to anticipate their needs. Launching and growing a business has never been easy, but it used to be a lot harder.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Salesforce.com] Give Us Freedom! Lessons for Corporate America
    Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Salesforce.com] How to Appeal to Buyer’s Caution
    Strong customer success marketing, such as you’ll find from salesforce.com , can show your prospects that everyone else is “already in the know.” Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. Buyers can – and will – learn about your products online.
  • CONTENT STANDARD  |  THURSDAY, MAY 14, 2015
    [Salesforce.com] Inconvenient Content Marketing Truth: ROI Is Up to You
    Today, the biggest vote of confidence in revenue marketers comes with the rumor of a $60 billion dollar takeover of Salesforce.com. In April, I visited Nā Pali Coast State Park in Hawaii. It was a great day with calm seas, rainbows that arched from the peaks of 4,000-foot-tall sea cliffs down to the ocean waves, and clear views into the lush valleys that hang behind the cliffs. I was a long way from the revenue dashboards and marketing management systems displayed at my desk.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 12, 2010
    [Salesforce.com] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
    The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Summary: Genius.com has added a free version of its system.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 29, 2009
    [Salesforce.com] LoopFuse Offers No-Frills Demand Generation
    Because its sales process depends heavily on free trials, the company has developed a self-service wizard that guides users through the process of connecting to Salesforce.com , including an automated check for whether LoopFuse has been granted access permissions in the client’s Salesforce.com installation. In addition to Salesforce.com, the vendor has a standard integration for SugarCRM.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Salesforce.com] NetProspex Product Review: Powerhouse for Lead Lists
    Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business.
  • LEADSLOTH  |  THURSDAY, AUGUST 27, 2009
    [Salesforce.com] B2B Marketing University: What Do You Want to Learn About?
    5 years ago Salesforce.com was tiny compared to Siebel. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 18, 2009
    [Salesforce.com] Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
    I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. The balance use the company's sales automation product, SalesView, (which is what let them get away without Salesforce.com integration for so long), and a partner portal called ResellerView. This applies both to SalesView and Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 30, 2009
    [Salesforce.com] OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business
    The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. OfficeAutoPilot’s sales automation is not as sophisticated as specialized sales automation systems like Salesforce.com or even Goldmine. MoonRay says about 20% of its clients use its bi-directional Salesforce.com synchronization.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Salesforce.com] Measure Your ROI on Social Media Leads
    It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool!
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 4, 2011
    [Salesforce.com] The Revenue Performance Management Bandwagon
    Salesforce.com created the cloud computing category. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! Imitation is easy. The real work is in creating something new.
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Because PointClear provides outsourced prospect development services —lead generation, lead qualification and lead nurturing—to clients in the technology and SaaS sectors, I was particularly interested in Lauren’s findings on sales and marketing expenses as a percentage of revenue for three publicly-held cloud application companies: Salesforce.com, SuccessFactors and NetSuite.
  • FATHOM  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
    Herrmann, Vice President of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. Dreamforce 2014 promises to be the usual extravaganza of sales-marketing knowledge, networking and late-night parties.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why. Fortunately, a diligent sales rep followed up by email and I remembered it was worth a closer look.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
    The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ). So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Salesforce.com] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
    A client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer. Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Marketing Automation Update: Manticore VII Released
    The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2008
    [Salesforce.com] LucidEra Takes a Shot at On-Demand Analytics
    Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. These are supported by standard connectors to Salesforce.com, NetSuite (where Rudin was an advisory board member) and Oracle Order Management. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 24, 2008
    [Salesforce.com] ADVIZOR's In-Memory Database Supports Powerful Visualization
    Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Salesforce.com] First Look at New Marketo Release
    Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo’s case, though, it’s less a matter of adding sales-type functions than tightening its integration with Salesforce.com. I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 8, 2007
    [Salesforce.com] One way to tackle closed loop marketing
    With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. PS - Here are some additional resources on closed loop marketing: Closed Loop Marketing: Making a Match Between Sales and Marketing Webcast: Closed-Loop Lead Generation & Management Tags: closed loop marketing , CRM , salesforce.com , query strings , Jerry McGuire , Go leafs go! Now that the summer is behind us I feel that I have a few extra pounds from the BBQs and beers on the patios.
  • LEANDATA  |  MONDAY, DECEMBER 22, 2014
    [Salesforce.com] Why Sales Ignores Your Leads
    Sales reps rarely use the assigned leads view in Salesforce.com. The reasons why your sales team never sees your leads: Reason #1: Your company’s sales reps are busy thinking about their conversations, deals, and quota, (hint: all words that marketing doesn’t use), and so they don’t continually check for inbound leads from prospects and existing customers recorded in Salesforce.com.
  • LEANDATA  |  MONDAY, DECEMBER 22, 2014
    [Salesforce.com] Why Sales Ignores Your Leads
    Sales reps rarely use the assigned leads view in Salesforce.com. The reasons why your sales team never sees your leads: Reason #1: Your company’s sales reps are busy thinking about their conversations, deals, and quota, (hint: all words that marketing doesn’t use), and so they don’t continually check for inbound leads from prospects and existing customers recorded in Salesforce.com.
  • LEANDATA  |  MONDAY, DECEMBER 22, 2014
    [Salesforce.com] Why Sales Ignores Your Leads
    Sales reps rarely use the assigned leads view in Salesforce.com. The reasons why your sales team never sees your leads: Reason #1: Your company’s sales reps are busy thinking about their conversations, deals, and quota, (hint: all words that marketing doesn’t use), and so they don’t continually check for inbound leads from prospects and existing customers recorded in Salesforce.com.
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 26, 2007
    [Salesforce.com] How to Improve Your Email Newsletter
    These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Tags: email newsletters , enewsletter , Cheers , Norm , CRM , Salesforce.com , blogletter , Globe & Mail. Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 4, 2008
    [Salesforce.com] Streamline Customer Acquisition to Grow With Reduced Funding
    For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy.
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Salesforce.com] What's the Social Marketplace & Why Should You Care
    George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. Inbound marketing isn’t a straight line, in which point A symbolizes a visitor coming to your site and point B translates into a purchase.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Salesforce.com] The C-Word and Higher Education Marketing
    My ears first perked up when listening to a talk from the admissions team at Wayne State University at Salesforce.com’s non-profit track at the Dreamforce event. Being involved in higher education marketing provides me with the opportunity to attend great conferences and seminars each year. I try to attend a variety of shows, ranging from technology focused to academic, and a variety of tracks.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 27, 2009
    [Salesforce.com] Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
    The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 26, 2013
    [Salesforce.com] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
    PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99). Author: Lisa Handley CeBIT has changed! What originated as predominately an IT event has evolved into a true business event with 500+ business technology exhibitors, 30,000+ visitors from 40 countries and theatrette/breakout sessions for business leaders, IT professionals — and marketers!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 1, 2009
    [Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
    Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert. Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Salesforce.com] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events.
  • LEANDATA  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] How Revenue Analytics Can Kill (Your Career)
    In my experience working with companies of all sizes with Salesforce.com and Marketo reporting, I’ve seen how widespread this problem is and recognized just how big the challenge of getting to great analytics is for marketers. In Salesforce.com, your tie to marketing from revenue depends on having a full accounting of people (contacts) associated with opportunities. Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi.
  • LEANDATA  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] How Revenue Analytics Can Kill (Your Career)
    In my experience working with companies of all sizes with Salesforce.com and Marketo reporting, I’ve seen how widespread this problem is and recognized just how big the challenge of getting to great analytics is for marketers. In Salesforce.com, your tie to marketing from revenue depends on having a full accounting of people (contacts) associated with opportunities. Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi.
  • LEANDATA  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] How Revenue Analytics Can Kill (Your Career)
    In my experience working with companies of all sizes with Salesforce.com and Marketo reporting, I’ve seen how widespread this problem is and recognized just how big the challenge of getting to great analytics is for marketers. In Salesforce.com, your tie to marketing from revenue depends on having a full accounting of people (contacts) associated with opportunities. Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi.
  • MLT CREATIVE  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practitioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year.
  • MLT CREATIVE  |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] HUG2010 - Inbound Marketing Practioners Unite
    Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year.
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 5, 2007
    [Salesforce.com] Marketing Sherpa Moment of Fame
    Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package. Big Idea Chair award, personalized direct mail, trackable CD marketing, iTrax, Zomax, salesforce.com The source for web marketing news, resources and tools: WebMarketCentral.com The only Twin Cities (Minneapolis/St.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Salesforce.com] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Salesforce.com] Turning Web Site Visitors into Paying Customers
    Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. 7 Ways To Generate More Sales Revenue With Marketing Automation Social CRM Adoption Slow but Adopters Enjoy Advantage Sprinklr Social Media Management Is “All The Rage&# Is Microsoft Dynamics CRM 2011 Catching Up to salesforce.com?
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles. Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles. Infer is honored to be named a 2016 CRM Market Rising Star!
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