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  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Equally important, marketing has the tools to streamline the sales process so that every single client becomes part of your team’s referral network. Sound too good to be true? It’s not.
  • MODERN MARKETING  |  MONDAY, JULY 11, 2011
    [Salesforce.com] 14 Sanity Saving Apps For Business Travelers
    Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    50 Ways to Generate Leads With Social Media” by Amanda Nelson on Salesforce.com. “4 Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Even if you’re not a newbie, you’re sure to be on the forever quest to become a better marketer … and things change quickly.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Salesforce.com] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Salesforce.com] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
    Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue. by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor.
  • SNAPAPP  |  MONDAY, NOVEMBER 2, 2015
    [Salesforce.com] Note From the CEO: Series A Announcement
    If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. Everything else is a derivative of that single purpose we have as a passionately customer-centric company.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Join us to learn how to become a Social Enterprise from two Technology powerhouses.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Salesforce.com] The Ultimate Guide to Creating Compelling Case Studies
    Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? If you are anything like me, getting a real life opinion from someone is always more helpful, because it's both unbiased, and often rooted in a common experience.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Salesforce.com] 5 Offers to Drive Lead Generation
    If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Salesforce.com] 10 New Year’s Resolutions to Improve Customer Experience
    A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS). It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
    Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
    In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader.
  • LEANDATA  |  TUESDAY, MARCH 25, 2014
    [Salesforce.com] Lead Management Software Firm LeanData Secures $5.1M In Funding
    a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 DemandGen Report: LeanData, Inc. million in Series A funding.
  • LEANDATA  |  TUESDAY, MARCH 25, 2014
    [Salesforce.com] Lead Management Software Firm LeanData Secures $5.1M In Funding
    a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 DemandGen Report: LeanData, Inc. million in Series A funding.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done.
  • EMEDIA  |  FRIDAY, DECEMBER 11, 2015
    [Salesforce.com] Salesforce
    Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users, Marketing/Sales Management Audiences Salesforce Homepage Article
  • MODERN MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] The State of Marketing Technology in Asia
    Salesforce.com or other CRM systems should be integrated with outbound messaging. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with Spear, iDirect developed a system of classification to identify specific categories of end users and partners, a system that required the set-up of new fields in both Salesforce.com and Marketo. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience. He has started, sold, and partnered with digital agencies aimed at integrating sales and marketing platforms for a variety of businesses.
  • HG DATA  |  WEDNESDAY, MAY 17, 2017
    [Salesforce.com] Katie Bullard Talks Data Quality, ABM, & Triathlons
    For example, for DiscoverOrg, when we’re looking at our list of top accounts, we know that companies that use Salesforce.com are a great fit for us because we have a seamless integration through our native application with their service. HG Data helps us identify the companies who use Salesforce.com so that we know exactly who to target with our outreach. DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do. Practice, after all, makes perfect.
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
    For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people. But over time, I have come to realize that being successful in sales is hard. I’ve seen it firsthand, through all the times that I have curtly ended a phone conversation (while wishing I hadn’t picked up in the first place). And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
    The UK and Ireland Edition of InsideView will be generally available in Q1, as a stand-alone application as well as a mash-up within market-leading CRM applications including Microsoft Dynamics , Netsuite , Oracle CRM On Demand , Salesforce.com , SAP , and SugarCRM. “There is a worldwide demand for more intelligent ways of doing business, nowhere is this more true than in marketing, sales, and service.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Salesforce.com] Business Must Have: Social CRM apps
    Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. image source Microsoft Dynamics Community When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely.
  • HG DATA  |  WEDNESDAY, MAY 3, 2017
    [Salesforce.com] Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales
    We partner with Salesforce.com and Microsoft Dynamics and they are great tools for large enterprise and sophisticated users. For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also improving the predictability of their sales process. From this experience, the company has developed its Sales Acceleration enterprise software, helping it become a global leader in sales process automation.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Salesforce.com] YesPath Takes Its Own Route to Managing ABM Journeys
    Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
    Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 2, 2012
    [Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
    As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers. Similarly, the app relies only on data stored within Salesforce.com’s own database, so KXEN doesn’t have to keep a copy.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Salesforce.com] Marketing Automation Catching On Fire
    Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution).
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Salesforce.com] Everything You Need to Know to Successfully Live-Tweet Your Event
    For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Salesforce.com] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity. Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
    Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email?
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
    With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. by Paul Teshima | Tweet this Dreamforce 2012 is just about to kick off this week, and it promises to be the biggest cloud event ever.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Salesforce.com] What is HubSpot?
    The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Salesforce.com] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
    Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s. by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Salesforce.com] The Problem with Account-based Marketing
    Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Salesforce.com] No Leads from Social Media? No Excuses.
    Navicure uses Marketo and Salesforce.com to track marketing ROI.). In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising.
  • ANNUITAS  |  FRIDAY, SEPTEMBER 9, 2011
    [Salesforce.com] A B2B Perspective of Dreamforce
    In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities. Observation 4: Salesforce.com Needs Better Content .
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Join us to learn how to become a Social Enterprise from two Technology powerhouses.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. I figured we could start by explaining the math behind some common metrics we use every day -- or at least every month.
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
    Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
    These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. It was set in a sophisticated yet fun locale, started with drinks, appetizers, and plenty of enthusiastic chit chatting.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Salesforce.com] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Integrates with popular services like PayPal and Salesforce.com. Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Salesforce.com] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. When the numbers aren’t there, and the CEO is calling, the finger pointing starts and the relationship sours. But it doesn’t have to be that way.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 13, 2012
    [Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
    CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients.
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Salesforce.com] Listen Up Marketers: We Need Our Own Operating System
    Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Salesforce.com] 11 Ways to Make Social Media Marketing Less of a Time Suck
    For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. And if you're doing social media marketing -- real social media marketing -- you know that.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
    Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
    To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. Remember when your go-to marketing strategy was outbound?
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 26, 2006
    [Salesforce.com] CSO Insights Study Favors On-Demand CRM
    The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. The report doesn’t discuss whether the on-premise systems (Siebel, Oracle, PeopleSoft, SAP and Microsoft) were deployed in more complex situations or larger companies than the on-demand products (Salesforce.com, Siebel OnDemand and NetSuite).
  • SALESCHOICE  |  TUESDAY, JUNE 6, 2017
    [Salesforce.com] Why AI will solve Attention Deficit Disorder in Sales Professionals
    SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com. Our Distracted, Always-On Reality. In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour. That’s roughly 13 times in 30 minutes or the time it takes to watch one episode of The Office.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Salesforce.com] What I learned at Dreamforce 2011
    Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 23, 2010
    [Salesforce.com] Lessons for Sales and Marketing from Cloudforce San Jose
    Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Salesforce.com product team was paying attention to that change.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
    familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. And it appears we are not alone.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Salesforce.com] Marketo Releases Marketo Lead Management 3.0
    additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Salesforce.com, Eloqua, Silverpop Engage B2B, Vtrenz, Marketbright, Manticore, demand generation, website visitor profiling, post-click marketing, LeadLander, LEADSExplorer, DemandBase, VisitorTrack, demand creation, oppSource del.icio.us
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Salesforce.com] Digital Marketing Glossary, Part 1
    Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. Guilty as charged. I read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Ummm, I reluctantly raise my hand on this one, as I discovered my ignorance when we began compiling this informal digital marketing glossary.
  • SNAPAPP  |  TUESDAY, JULY 31, 2012
    [Salesforce.com] Google Acquires Wildfire: What the Acquisition Means for Online Engagement
    Salesforce.com acquired the social enterprise company, Buddy Media. It's a good time to be in the online engagement industry. Earlier this spring, Oracle ?acquired?Vitrue acquired?Vitrue Vitrue - a relationship management company - and soon after,? In July,?Oracle Oracle then announced it was acquiring the social development firm Involver. Now, Google has just announced that they're acquiring the social media platform provider Wildfire.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line.
  • SNAPAPP  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] Big Takeaways from ExactTarget Connections 2013
    Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 10, 2008
    [Salesforce.com] Marketo Aims to Simplify Demand Generation
    Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. The system can also add the lead to a Salesforce.com database, assign or change the owner in Salesforce.com, and create a Salesforce.com task. Marketo’s integration with Salesforce.com also bolsters its claim to simplicity.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. With plenty of insightful sessions and notable speakers, we were left last week feeling inspired by the new technology and ideas for marketing & sales alignment.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 to 3,000.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [Salesforce.com] Right On Interactive Offers Lifecycle Reporting
    These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. It can also pull file segments and Salesforce.com campaign members as lists. The scores are stored on the customer record and can trigger an action to send the contact to Salesforce.com.
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Salesforce.com] The Truth about Cold Email
    on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Salesforce.com] Getting to the Heart of It: CRM Technology
    As a refresher—or if you’re not already aware—here are some of the most popular CRM tools on the market today: Salesforce.com. What’s interesting, though, is that even though search volume for Salesforce.com—the top provider of CRM software—was around the same levels in 2005, it has actually skyrocketed in recent years. Customers and clients are at the heart of any good business. Customer Relationship Management (CRM) is what keeps that heart beating.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 3 Great Twitter Apps for Content Marketers
    CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Salesforce.com] Klout Founder says Lithium deal will propel new development
    Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
  • MLT CREATIVE  |  FRIDAY, OCTOBER 21, 2011
    [Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
    ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
    Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Salesforce.com] The Big List of Dreamforce Networking Opportunities
    B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. But this big list is all about ways to network at Dreamforce 2010. Because networking is one of the most important parts about Dreamforce. Now to me, networking isn’t just parties, but they definitely count.
  • MLT CREATIVE  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. You can find the previous entries there ( Part 1 , Part 2 and Part 3 ), and I highly suggest subscribing to their blog. I sure do, and I learn something new from them almost every day.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Salesforce.com] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • HUBSPOT  |  THURSDAY, FEBRUARY 24, 2011
    [Salesforce.com] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
    You can get to Salesforce.com. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. We identify some of the underlying tactics/technologies these companies are using to be more agile and successful.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Salesforce.com] How to Calculate Social Marketing ROI
    Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 14, 2013
    [Salesforce.com] Where CRM and Content Marketing Collide
    Recently, that was all turned upside down as more web marketers started to realize that they could benefit from the sophisticated monitoring and tracking tools found in CRMs like Oracle or Salesforce.com. Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. They allow you, as a salesperson, to track, measure, and monitor just about every aspect of the sales cycle.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
    Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. So it’s just as important to keep the team happy, equipped and competent as it is to keep the sales team happy, equipped and competent.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Salesforce.com] 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek
    Online CRM and enterprise applications provider Salesforce.com has been snapping up different companies, small and large, in a series of. SaaS-based enterprise application and CRM giant Salesforce has accelerated its acquisition pace recently, snapping up eight companies, large and small, over the past several months. Here’s a look at some of the deals and what they reveal about Salesforce’s strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 3, 2009
    [Salesforce.com] Youcalc: On-Demand Analytics Without Stored Data
    That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. per user per month, which gives access to 130+ prebuilt applications for products including Salesforce.com, SugarCRM , Google AdWords, Google Analytics , MailChimp and 37Signals ’ BaseCamp (project management) and Highrise (contact management). The system accesses standard sources (Salesforce.com, AdWords, etc.)
  • REACHFORCE  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] Hitting the Nurture Campaign Sweet Spot
    event attendees, customers of salesforce.com, etc.). In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here , but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a given month tend to see higher response rates. See the Eloqua graphic below.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped.
  • MLT CREATIVE  |  TUESDAY, OCTOBER 25, 2011
    [Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
    Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S.
  • THE POINT  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
    At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Salesforce.com] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Here's a question for you: How much does customer experience factor into your marketing strategy ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
    Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? As Joe Moloney was listing the limits that Salesforce.com places on mass access to client data, I recalled that these are in place fundamentally to avoid large analytical queries that could slow down response for all other users of the shared systems.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2009
    [Salesforce.com] Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging
    They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. ActiveConversion assumes that other attributes will be stored in the external email system or Salesforce.com, and any selections using those attributes will be done in those systems.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Salesforce.com] The 7 Slides You Need for an Epic Monthly Marketing Report
    HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. For as long as there’s been marketing, marketers have struggled to show their impact.
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Salesforce.com] The Inbound Way to Do Trade Show Marketing
    For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions. The company is witnessing constant growth in revenue and its recent acquisition of ExactTarget is also contributing to. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions. The company is witnessing constant growth in revenue and its recent acquisition of ExactTarget is also contributing to. Marketing ROI Cmo marketing roi
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