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  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. What in the world is data science? And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Salesforce.com] Are you Attending Dreamforce 2010?
    Last year was a huge year for us at the Salesforce.com show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesforce.com salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. We didn’t have Q creating any super spy gadgets but we did give away an [.]. Sales Data Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
    Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Salesforce.com] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    Today the CRM industry is over $18B in size and includes three companies with over $1B in CRM revenue (Oracle, Salesforce.com and SAP) and 19 companies with over $100M in annual revenue. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
    Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Salesforce.com] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. With that in mind, here are ten tricks to help you get more proficient at Excel. 1) How to Summarize Data with a Pivot Table. What is a pivot table?
  • MODERN MARKETING  |  TUESDAY, DECEMBER 18, 2012
    [Salesforce.com] 13 Events You Should Attend In 2013
    The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.
  • MODERN MARKETING  |  FRIDAY, APRIL 10, 2015
    [Salesforce.com] How to Achieve Clean Data in B2B Marketing
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Salesforce.com] The 10 Best Customer Service and Customer Engagement Platforms
    Owned by Salesforce.com. The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Salesforce.com] Can CRM Add-Ons Replace Marketing Automation?
    Of course, the jackpot here is Salesforce.com. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Salesforce.com] Sales and Marketing: The technology behind CRM
    The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Salesforce.com] 9 Email Marketing Best Practices to Generate More Leads
    I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Salesforce.com] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 17, 2011
    [Salesforce.com] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
    Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.   Once you are ready to create these rules, go to Setup | Create | Workflow & Approvals | Workflow Rules in Salesforce.com to get started.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Salesforce.com] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Salesforce.com] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Salesforce.com] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. An average Salesforce.com seat is around $100 per month these days. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 2, 2010
    [Salesforce.com] Dreamforce Week – A List of Great Resources
    Sales Data Sales Intelligence sales productivity Salesforce salesforce.com social selling Web 2.0Dreamforce is T-Minus 5 days 00 hours 44 minutes and 40 seconds as I write this post. The InsideView office has all hands on deck getting the last minute details worked out and preparing for the orchestrated chaos that is about to unfold. Every department has a role to play in the largest event we [.]. Conferences B2B b2b sales CRM crm 2.0 customer 2.0
  • WEBBIQUITY  |  TUESDAY, MAY 2, 2017
    [Salesforce.com] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Salesforce.com] The RIGHT Way to Weave Product Mentions Into Your Marketing
    But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple. No surprise there. And you know what? We learned a thing or two about product marketing there, too.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. I’m sure you remember the old days. Your definitions of quality leads differed from ours.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 13, 2010
    [Salesforce.com] 15 Sales Productivity Posts You Should Read Today
    Sales Intelligence Social CRM salesforce.com CRM Salesforce selling power crm 2.0 by Thomas Hawk I read a lot of blogs in a week. Some for entertainment, some for education and most just to stay on top of what is being said around the blogosphere about sales 2.0 and sales enablement. I have been sending out tweets about these posts but wanted to start highlighting a few [.]. twitter sCRM facebook sales productivity customer 2.0 social selling b2b sales
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Salesforce.com] How Clean Data Impacts Your Lead Scoring Program
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. Even the most organized lead scoring program is doomed to fail without clean, quality data. Dirty data lives within your existing database, and will continue to infiltrate your system as your contact data decays.
  • MARKETING INSIDER GROUP  |  THURSDAY, MARCH 3, 2011
    [Salesforce.com] How To Overcome The 4 Main Challenges In B2B Content Marketing
    Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues.
  • MODERN MARKETING  |  THURSDAY, AUGUST 30, 2012
    [Salesforce.com] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
    But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? First, because I cover the space, and salesforce.com is one of the key players, so I need to be there. by Jesse Noyes | Tweet this Most people call Dreamforce the biggest cloud computing event of the year. Was it the sessions? The quality of the speakers? The parties and the music? The networking? All of the above.
  • LEAD LIAISON  |  TUESDAY, JULY 5, 2016
    [Salesforce.com] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. Press Releases Revenue Generation Blog CRM CRM Integration Person Accounts Press Release Salesforce.comLead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    For example, Salesforce might run an ad that directs to a salesforce.com domain. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. Because of their messaging and the fact that it integrates with Salesforce, it can sound pretty similar to Bizible attribution if you don’t pay close attention to the details. We will sort through those details and unpack the impact of this product for B2B marketing measurement.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Salesforce.com] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 23, 2010
    [Salesforce.com] Selling Predictions for 2011
    facebook insideview jigsaw linkedin Microsoft Dynamics netsuite Sales Sales Data salesforce.com Social CRM social intelligence social media social selling twitterThere are many predictions being made about whats going to happen in 2011. Social Media Today has posted the B2B Marketing Predictions of 2011, Social Media B2B has even given their predictions on B2B Social Media in 2011. There is even a prediction on the End of B2B Sales & Marketing as We Know It. [.]. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 21, 2010
    [Salesforce.com] Introduction to the Social Selling University
    insideview Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM Social CRM social selling socialpriseWe’ve had the opportunity to introduce our vision of Social Selling to customers, sales professionals and our visitors at Dreamforce. InsideView has been defining the use of social media for sales people for years and now we want to raise the bar. InsideView has created a Social Selling University to educate sales people on the [.]. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 17, 2010
    [Salesforce.com] Social Espionage and Selling to Customer 2.0 @SXSW 2011
    insideview Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social selling socialpriseAfter a little wait and some help by people voting up the topic, InsideView was accepted as a speaker at the 2011 SXSW Interactive conference in Austin TX. We believe we have some very compelling content based around the subject of social selling and how to take the creepy factor out of using social media [.]. Conferences Sales 2.0
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Engaging Your Audience…One Individual At A Time
    Inbound Marketing Sales sales productivity salesforce.com social intelligence social selling twitter Web 2.0Earlier this week, I participated in a very engaging panel at the Digiday: Target conference in Beverly Hills. The topic: “Social Media Targeting: How do brands really make friends?”
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] Find Executives on Twitter
    facebook insideview linkedin Microsoft Dynamics netsuite Sales sales productivity Salesforce salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0One of the more popular features of our application is being able to search of contacts based on social media platforms. InsideView for sales already shows you the social networks that your contacts are associated with but being proactive and searching for them is a different story.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Salesforce.com] Social Selling for Sales People [Webinar]
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics paul greenberg Sales sales productivity salesforce.com Social CRM social media social selling socialprise After some initial development and even some exclusive sneak peaks to the content for feedback, InsideView is ready to start rolling out a series of webinars and content focused on teaching sales people how to use social media to drive sales. If you lead a sales team or are a sales person that wants to [.].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Salesforce.com] InsideView Wants to Get You LinkedIn
    Inbound Marketing insideview linkedin netsuite sales productivity salesforce.com salesview sCRM social media social selling socialprise In the age of social selling LinkedIn is the B2B sales network of choice. There are many blogs and sites that cater to the B2B sales professional but LinkedIn is by far the place most sales people flock to when trying to find out more information about who they should be talking with. The only [.].
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Salesforce.com] There Will Be No Sleeping at Dreamforce
    facebook Inbound Marketing insideview jigsaw linkedin marketing Sales sales productivity Salesforce salesforce.com social selling Besides all of the great keynotes by Marc Benioff, Bill Clinton and the music by Stevie Wonder, people come to Dreamforce to party. Sure we all want to learn more, meet new people and hang out with people we haven’t seen since the last event so why not hang out with them at a party [.]. Sales Intelligence Social Selling B2B CRM customer 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 1, 2010
    [Salesforce.com] 25 Social Selling Articles to Start the Week
    Sales Intelligence Social Media Tips Uncategorized Sales marketing insideview salesforce.com Microsoft Dynamics Enterprise 2.0 What better way to kick off November by having a reading list o the best social selling articles fro the past week. Here are the posts I thought would be the most interesting to you. Thanks to all of you that sent in requests for new blog’s I should follow after last weeks top 20 [.].
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 30, 2017
    [Salesforce.com] New B2B Persona Research From Salesforce and LinkedIn Study
    From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Salesforce.com] How To Create A Revenue Generating B2B Marketing Strategy
    One of my favorite stories is from the early days of Salesforce.com. Marc Benioff, founder and CEO, rented all the airport taxis during a competitor’s event and had his sales team pitch Salesforce.com during the taxi rides. Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team. Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 22, 2017
    [Salesforce.com] How to Improve Lead Routing for More Sales
    Routed leads via automated rules in Salesforce.com. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that? Over 25% of marketing-generated leads get assigned to the wrong person.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees took in 1,400 expert-led sessions, soaking up fast-forward tips from all types of industry experts and meeting new technologies screen-to-screen.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees took in 1,400 expert-led sessions, soaking up fast-forward tips from all types of industry experts and meeting new technologies screen-to-screen.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] What The Top 4% of Account-Based Marketers Have in Common
    Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.
  • HG DATA  |  THURSDAY, NOVEMBER 16, 2017
    [Salesforce.com] Try Technographics in Salesforce Free with HG Data for Salesforce Lite
    The full version of our app includes the following benefits: – Data resident in Salesforce.com. In talking to our customers, we’ve come to realize that many of them understand the benefits of using technographics to target the right accounts. They agree that having this information makes it easier for their sales and marketing teams to focus on the right prospects and to fine-tune their outreach with messages that are timely and relevant.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else. No fancy attribution methodologies or custom journey maps here (although they’re on the way).
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
    Salesforce.com announces Chatter, social computing for enterprise companies. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] What The Top 4% of Account-Based Marketers Have in Common
    Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success.
  • LEADSPACE  |  WEDNESDAY, JANUARY 4, 2017
    [Salesforce.com] Most Exciting Marketing Technologies to Adopt in 2017
    DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. . Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Salesforce.com] We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!
    Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com Attending Dreamforce this October? If so, check out eve […].
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g.
  • MODERN MARKETING  |  SUNDAY, JULY 31, 2011
    [Salesforce.com] Why Eloqua is Working with Habitat for Humanity
    Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. This activity not only made me feel good personally, but I gained a lot of respect for Marc Benioff and his commitment to the Salesforce.com foundation. by Erika Goldwater | Tweet this Like to give back?
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Salesforce.com] Top 5 Lead Source Best Practices
    When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. By putting in place best practices, you will be sure you can measure the value of your marketing campaign efforts while also communicating with sales the important information about a lead.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 28, 2015
    [Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
    He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ?
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Salesforce.com] Getting Started Guide for Marketing Automation
    If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 14, 2010
    [Salesforce.com] How the iPad Will Change the Sales Industry
    Escape Velocity Systems insideview iPad iPod linkedin Microsoft Dynamics netsuite new york times Sales Sales Data Sales Intelligence sales productivity Salesforce salesforce.com Social CRM social sellingMore than 50,000 units sold within hours of the iPad’s debut. It’s no surprise then that with a little Apple marketing and PR love, their latest ‘golden child’ would be swooped up faster than free product on Woot!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [Salesforce.com] It’s Time to Fire Your Sales Team!
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite News oracle oracle crm on demand Salesforce salesforce.com social selling twitter Web 2.0If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? You should fire all of them and hire people that are tuned into sales 2.0. I know that sounds like a bold statement but I’m saying this with your company’s best interests [.]. Prospecting Sales Sales 2.0
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Salesforce.com] Fast Growth Marketing: From 0 to 500,000 Users
    I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.
  • VISUMCX  |  WEDNESDAY, DECEMBER 6, 2017
    [Salesforce.com] Top Challenges CMOs Must Overcome To Be Successful In 2018
    Invest In Improving Marketing Skills According to the State of Marketing Report by Salesforce.com , "marketing leaders today say 34% of their budget is spent on channels they didn’t know existed five years ago — and they expect that to reach 40% by 2019" This highlights the rapidly changing face of B2B marketing. Gartner , SiriusDecisions and Cognito have all recently published studies that provide insight into CMOs priorities in 2018.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    50 Ways to Generate Leads With Social Media” by Amanda Nelson on Salesforce.com. “4 Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Even if you’re not a newbie, you’re sure to be on the forever quest to become a better marketer … and things change quickly.
  • LEAD LIAISON  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] How to Make Your Mobile Marketing Work Harder
    This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”. There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach them depends in part on the individual setups they have—push notifications, for example.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013. Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
    Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Equally important, marketing has the tools to streamline the sales process so that every single client becomes part of your team’s referral network. Sound too good to be true? It’s not.
  • MODERN MARKETING  |  MONDAY, JULY 25, 2011
    [Salesforce.com] Eloqua Goes Titanium
    by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Salesforce.com] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Salesforce.com] 14 Things You Probably Don’t Know About Dreamforce
    Tags: B2B Marketing Salesforce.com Tips b2b marketing conference dreamforce.com marketing conference sales conference
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Salesforce.com] 10 Most Popular B2B Lead Blog Posts of 2016
    To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017.
  • SNAPAPP  |  MONDAY, NOVEMBER 2, 2015
    [Salesforce.com] Note From the CEO: Series A Announcement
    If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. Everything else is a derivative of that single purpose we have as a passionately customer-centric company.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Salesforce.com] The 29 Best Social Media Monitoring Tools
    Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.
  • ORB INTELLIGENCE  |  FRIDAY, DECEMBER 19, 2014
    [Salesforce.com] The Role of Data in Predictive Marketing
    Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ and Insightera ), indicating that they are serious about data intelligence, too. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. But it’s only as good as the data fueling those algorithms.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Salesforce.com] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. He encouraged them to build marketing assets instead of "renting" an audience from advertisers.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Salesforce.com] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
    a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Building a highly productive, modern sales organization requires increasing specialization of roles — and frankly, it's a big reason companies like Salesforce.com have such an amazingly phenomenal sales organization. This a guest post written by Aaron Ross, managing partner of Predictable Revenue, Inc. ,
  • HG DATA  |  TUESDAY, OCTOBER 10, 2017
    [Salesforce.com] Account Scoring with Technographics in Salesforce
    HG Data has partnered with Salesforce.com to build HG Data for Salesforce, which allows companies to enrich, append, and update their customer and prospect accounts with detailed technographics – directly in Salesforce CRM. In the example below, we’re going to assume that we have a solution that integrates with Salesforce.com CRM very well but also works with Marketo and Hubspot. Welcome to the first installment of our SalesOps Insider blog series.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience. He has started, sold, and partnered with digital agencies aimed at integrating sales and marketing platforms for a variety of businesses.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Salesforce.com] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This trend became even more clear with the purchase of Radian6 by Salesforce.com last month. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0 is a myth , adding a number to the end of a word doesn’t magically make it more high-tech or innovative. In the case of Sales 2.0,
  • LEANDATA  |  TUESDAY, SEPTEMBER 29, 2015
    [Salesforce.com] Why Three Top Marketers Saw The Light About Account-Based Marketing
    LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Confession is supposed to be good for the soul. With that in mind, three notable B2B figures came together recently to unburden themselves on a webinar they titled: “Confessions of Former Lead Marketers about the Move to Account-Based Marketing.”
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Salesforce.com] 5 Essential Books to Understand B2B Sales 2.0
    Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table.
  • HG DATA  |  TUESDAY, OCTOBER 24, 2017
    [Salesforce.com] Best in Class Technographics Now Easier to Use Than Ever in Salesforce
    HG Data not only provides us with great data, but they make it easy for our sellers to consume within Salesforce.com. Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and its ecosystem partners and customers will combine to create 3.3 million jobs and $859 billion in new business revenues worldwide by 2022. At HG Data, we’re not surprised.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Salesforce.com] Why You Need Marketing Analytics, Not Web Analytics
    The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations.
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
    For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people. But over time, I have come to realize that being successful in sales is hard. I’ve seen it firsthand, through all the times that I have curtly ended a phone conversation (while wishing I hadn’t picked up in the first place). And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox.
  • MODERN MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] The Consumerization of the Enterprise App
    Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] 5 Marketing Takeaways From Dreamforce 2014
    The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits.
  • TAYLORMADEIN KEW  |  SUNDAY, MAY 14, 2017
    [Salesforce.com] Profit or purpose? What matters in B2B marketing?
    Marc Benioff, CEO of Salesforce.com has famously said that the purpose of business isn’t just about creating profits for shareholders – it’s also about improving the world: ‘It’s my belief that businesses are the greatest platforms for change and can have an enormous impact on improving the state of the world. [We I’m a huge fan of Mark Ritson. For me, he’s an important (and irreverent) voice for anyone in marketing.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 26, 2017
    [Salesforce.com] Real Life Experiences in Cleaning Up Your Marketing Data
    A lot of panelists mentioned how difficult it can be when you own the data in your marketing automation data solution and someone in sales operations is responsible for what’s in salesforce.com, but there’s bi-directional integration between the two systems. One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [Salesforce.com] How Data is Democratizing Growth and Driving Disruption
    According to Salesforce.com’s State of the Connected Customer survey, 57% of buyers are ready to take their business elsewhere if their vendor fails to anticipate their needs. Launching and growing a business has never been easy, but it used to be a lot harder.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Salesforce.com] What’s Behind the Resurgence for Account-Based Marketing
    As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. As recently posted on LinkedIn By Dan Ziman.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Salesforce.com] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 4, 2012
    [Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
    Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
    Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors.
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