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Tony Zambito

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Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation

Tony Zambito

FEBRUARY 22, 2010

Many sales teams today start their day by turning on such applications as Salesforce.com while marketing teams perhaps dig deep into report generators from CRM and Data Mining applications. Unfortunately, oftentimes with little focus on the goals of buyers.

Buyer Personas

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Buyer Personas Segmentation Ideal Customer Profiles Buying Cycle

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