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  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    Let’s go through creating this custom field in Salesforce.com. Below is the syntax for converting job titles into an inferred VP/CIO persona inside Salesforce.com. Note: We use “heif” due to case sensitivity, “Chief” and “chief” are used in job titles and Salesforce.com is case sensitive. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Salesforce.com] Manticore VII Marketing Automation and Lead Generation Released
    The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • MODERN MARKETING  |  FRIDAY, APRIL 8, 2011
    [Salesforce.com] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
    Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradataby Joe Chernov | Tweet this. Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. She’s got the three “S’s” down pat: She’s smart , speedy and social.
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Demand gen marketers are a lot like hunter gatherers. A hunter gatherer’s basic job is to track and hunt for food. Successful hunters were the ones who could understand the landscape, recognize the tracks of animals, and predict their location. Experienced hunters could observe evidence of movement and determine the type of animal that caused it, when it was there and where it is going.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
    The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. The system straddles B2B and B2C marketing automation, using a flexible data structure typical of B2C products but also providing Salesforce.com integration, the B2B hallmark.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Security Never Takes a Holiday
    Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms. The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop.
  • ANNUITAS  |  THURSDAY, JUNE 12, 2014
    [Salesforce.com] The Problem With Account-Based Marketing
    Consider how leads vs. contacts work in Salesforce.com. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Salesforce.com] How B2B Companies Can Know If Their Trade Show Marketing Works
    An example of a CRM product is Salesforce.com. Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia.
  • MODERN MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Salesforce.com] Your Dreamforce Survival Guide #DF11
    Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. His Twitter stream often spotlights some of the best tweets and goings-on around the salesforce.com community, especially during Dreamforce.
  • THE POINT  |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
    BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles.
  • MODERN MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Salesforce.com] Australia is Experiencing a Marketing Boom [CHART]
    You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. Perfect evidence of this is the apparent boom in Australia, with many analyst numbers and press releases touting growth in digital and media. At Eloqua we have seen this in the form of increased customers as well as partner growth.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Salesforce.com] Great Customer Experience Starts With Customer Service
    Opentopic blog >> salesforce.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. We caught up with Keith to get his thoughts on how. Marketing ROI Cmo marketing roi
  • MODERN MARKETING  |  MONDAY, JULY 20, 2015
    [Salesforce.com] How to Match Great Content to Your Sales Funnel
    She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
    The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 14, 2012
    [Salesforce.com] How Social Collaboration Can Change the 80/20 Rule [CHART]
    Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool. by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Salesforce.com] Six hot trends in social influence marketing
    Salesforce.com is also identifying and rewarding their “Chatterati” — employees who are the most helpful online influencers, regardless of their title or job role. Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 28, 2012
    [Salesforce.com] Graphic: The 3 Biggest Marketing Trends of 2012
    Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Salesforce.com] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Salesforce.com] The 14 Best Marketing Automation Tools
    Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Salesforce.com] Marketo Spark Targets Small Business Marketing Automation
    With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2011
    [Salesforce.com] Oracle Integrates On Demand Marketing with On Demand CRM
    It will be interesting to see whether Oracle’s integrated marketing-plus-sales product leads its not-so-friendly competitors at Salesforce.com to respond with an integrated solution of their own. It’s a dangerous but exciting position. _ * It wasn’t an outright acquisition because Salesforce.com wouldn’t permit integration with an Oracle-owned product. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same?
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born.
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [Salesforce.com] A Structured Approach to Demand Generation Analytics
    Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. Garbage in; garbage out. And most marketing and sales data is just that — garbage.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Salesforce.com] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
    B2B Sales Salesforce.com dreamforce sales 2.0 by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Okay, CRM really is more than sales force automation, but that’s the term that Gainsight used and CRM is increasingly used in that narrower sense, mostly because that’s how Salesforce.com describes itself.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
    These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Salesforce.com] Social Media Marketing Tools For B2B Marketers
    Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
  • MODERN MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Salesforce.com] How to Tell If Your Customer Community is Driving Revenue
    It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 11, 2010
    [Salesforce.com] August 2010 Release – List Building, Social Profiles, Sharing, Multiple Watchlists
    Tags: Product Updates salesforce.com oracle crm on demand social intelligence customer 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Salesforce.com] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [Salesforce.com] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Benioff started his presentation by declaring that Salesforce.com was “born cloud&# but reborn “social&# – and that he planned to show how customers using Salesforce could become a social enterprise.
  • WEBBIQUITY  |  MONDAY, JULY 19, 2010
    [Salesforce.com] B2B Marketplaces: A New Breed Takes On an Old Problem
    Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian FYIndOut.com GetApp.com Google App Marketplace online b2b commerce Resource Nation Salesforce.com TechCrunch TradeKey VerticalNet VertMarkets Yelp
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 23, 2015
    [Salesforce.com] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
    I’m looking at you, Salesforce.com. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. This is interesting on several levels, including: - It makes Teradata the third of the big marketing cloud vendors to add a DMP, joining Oracle DMP (BlueKai) and Adobe Audience Manager. I already expected the other cloud vendors to do this eventually; now I expect that will happen even sooner.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 10, 2015
    [Salesforce.com] Growing Value: The Value Selling and Realization Summit
    Featured value experts include: John Foster (salesforce.com), David Breaugh (SAP), Cheik Daddah and Scott Sendel (Oracle), Michael Mitterer (IBM), Doug May (Splunk), and Jack Keen (Author / ROI Institute). Did you know …. Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Yet, only 7% of buyers say your content and sales reps as value-focused.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Salesforce.com] B2B Content Marketing: Will Video Kill eBooks?
    We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re We’re ending our dependency on eBooks.”
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote
    B2B Marketing Salesforce.com Dreamforce partners Salesforce ISV Salesforce partners Salesforce.com partnersby Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang. It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. First, congrats to Salesforce who really championed their partners to achieve: 45% increase in partner led deals. 67% increase in partner certifications.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Salesforce.com] SetLogik Offers B2B Marketers a Real Marketing Database
    I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories. SetLogik is a Software-as-a-Service application, available directly from the company or through the Salesforce.com AppExchange.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Salesforce.com] Radius Provides High Quality Data on Small Businesses
    In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Salesforce.com] Klout rants are becoming a cottage industry
    Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Salesforce.com] RedPoint Offers Broad, Deep B2C Marketing Automation
    That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Salesforce.com] The Enterprise’s $5.3 Billion Endorsement of the Cloud
    Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. Earlier Oracle announced it would buy Taleo, which makes talent management software in the cloud, for $1.9 billion. To put that in perspective, Oracle is spending 136 times Taleo’s earnings before tax, interest, depreciation and amortization.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Salesforce.com] Why Does Marketing Technology Matter To Business Evolution?
    We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Bring on the platform age.
  • DISCOVERORG  |  WEDNESDAY, FEBRUARY 1, 2017
    [Salesforce.com] [VIDEO] How to Get 30% Response Rates with Prospecting Emails
    How that might sound for DiscoverOrg is: “Hi Jane – I’m sure as the VP of Sales at WidgetCorp using Salesforce.com, you have a constant struggle to get your reps to adopt Salesforce because of bad data in your CRM. Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Salesforce.com] B2B and B2C Marketing Automation: Understanding the Differences
    By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Salesforce.com] Optimizing Lead Distribution for Higher Conversion
    In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
    managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Salesforce.com] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. Hub140 Tweet This.@oneforty oneforty created a directory of social media applications and the social media marketing tool SocialBase. Hub140 Tweet This.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)
  • OPENTOPIC  |  WEDNESDAY, MARCH 8, 2017
    [Salesforce.com] Watson, meet Einstein: IBM, Salesforce to team up on artificial intelligence
    and Salesforce.com Inc. International Business Machines Corp. agreed to mingle their artificial-intelligence technologies in a bid to boost sales of the powerful data-analytics offerings. The companies Monday announced plans to offer integrated AI services that weave the broad humanlike conversation and learning capabilities of IBM’s Watson with Salesforce’s more sales-oriented Einstein technology. The new offerings, available in the second half.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Salesforce.com] The 17 Best Social Media Management Tools
    Now part of Salesforce.com Marketing Cloud. Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Salesforce.com] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Salesforce.com] 5 Media Lessons Every Marketer Should Learn
    Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. The discussion largely turned to the forces altering the media landscape (social, search, etc.), and the future trends that will shape it.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Salesforce.com] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
    This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Salesforce.com] Social Media Marketing Tools For B2B Marketers
    Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
  • THE ROI GUY  |  THURSDAY, AUGUST 6, 2015
    [Salesforce.com] Going to DreamForce? Get your VIP Tickets for the Smart Selling Tools Lounge
    Alinean Book Dan Sixsmith Dreamforce Frugalnomics Survival Guide nancy nardin Pisello salesforce.com Smart Selling ToolsJoin popular blogger / speaker Dan Sixsmith (@DigitalAdvantg) from the Alinean team, and other luminaries like Joe Galvin and Jill Konrath, for a much needed break and exclusive events / interviews at the Smart Selling Tools Lounge.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [Salesforce.com] Dreamforce 2009: Search Engine Marketing Junkies
    It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange. The entire session was recorded by Salesforce and is available here: Tags: Search Engine Marketing b2b search marketing salesforce.com marketing search engine marketing
  • INFER  |  TUESDAY, NOVEMBER 8, 2016
    [Salesforce.com] Improving the Customer Journey through Lead Routing [Podcast]
    Why ‘dirty’ data is inevitable with Salesforce.com and how to fix it. In this episode of Stack & Flow, we’re talking all about how to keep your sales and marketing stack agile. Evan Liang, CEO of LeanData, discusses the benefits of lead management in this endeavor and the impact it has on the customer experience.
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Salesforce.com] Rapid Notify Sees 20% Leap in Closing Rates
    To that end, the company researched vendors using Salesforce.com’s AppExchange, and then interviewed them all. We love success stories, especially when it’s our customers experiencing the success. Rapid Notify is an easy-to-use, web-based emergency notification system that enables real-time, two-way communication via telephone, email and SMS text messaging.
  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    Let’s go through creating this custom field in Salesforce.com. Below is the syntax for converting job titles into an inferred VP/CIO persona inside Salesforce.com. Note: We use “heif” due to case sensitivity, “Chief” and “chief” are used in job titles and Salesforce.com is case sensitive. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Salesforce.com] What Is CRM? [FAQs]
    Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Salesforce.com] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
    That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger. Think about it -- the core of inbound marketing is making marketing that people love, or marketing to people the way they want to be marketed to.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] Top 50 B2B Marketing Influencers On Twitter
    Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Salesforce.com] Do Small Businesses Need Marketing Automation?
    In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( Salesforce.com ). Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.
  • MODERN MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Salesforce.com] 14 Must Attend Dreamforce Sessions for Marketers
    Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions. Salesforce.com’s CEO, Marc Benioff, gives yearly insights into where the industry is headed from a social, mobile, cloud perspective. How Salesforce.com Uses Online Marketing to Grow Our Business.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] First Pictures From Dreamforce
    Salesforce, salesforce.com, salesview. Salesforce salesforce.com salesviewThe time for Dreamforce has finally arrived. It was exciting to see all of the Tweets and Facebook updates from people as the arrived. Within hours great pictures started getting posted online for Dreamforce. Here are some of my favorites. Tagged: CRM, Dreamforce, Sales 2.0, Conferences CRM Dreamforce Sales 2.0
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Salesforce.com] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Salesforce.com] MarTech Conference: Some Random Impressions and Interesting New Vendors
    A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 7, 2010
    [Salesforce.com] Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year
    Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. B2B Marketing B2B Sales Salesforce.com chatter collaboration cloud data cloud database.com dreamforce 2010 marc benioff Sales cloud service cloudIt just ended minutes ago, and it was #awesome.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Salesforce.com] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    A couple of years ago I wrote a blog for Salesforce.com about lead definition. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Salesforce.com] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In some ways they are even more interesting because they illustrate a mature version of the concept.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Salesforce.com] Who Goes to Eloqua Experience?
    Salesforce.com eVariant Alinean DemandGen RelationshipOne Verticurl. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet.
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Salesforce.com] Why Are Marketing Automation Managers So Hard to Find?
    Sales Force Automation software (primarily Salesforce.com). Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Salesforce.com] Where is B2B data-driven marketing headed?
    Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 21, 2013
    [Salesforce.com] PowerViews with Bob Perkins: Inside Sales is Here to Stay
    Bob cites Salesforce.com’s team as an example of a home-based team that schedules two to three major customer trips each year, ensuring a mix of rapid response and personal relationship development. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
    The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Salesforce.com] 8 Big Ideas to Drive B2B Buzz
    Salesforce.com shocked the B2B world by bookending the Superbowl halftime show with television ads , an unconventional move for an enterprise SaaS company. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month.
  • FATHOM  |  WEDNESDAY, DECEMBER 4, 2013
    [Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
    However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. At Fathom, we’ve used call tracking services for years – both for ourselves and our clients – so we realize the importance in qualifying phone calls just like any other lead.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
    Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
    Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Salesforce.com] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. With that in mind, here are ten tricks to help you get more proficient at Excel. 1) How to Summarize Data with a Pivot Table. What is a pivot table?
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Salesforce.com] Are you Attending Dreamforce 2010?
    Last year was a huge year for us at the Salesforce.com show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesforce.com salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. We didn’t have Q creating any super spy gadgets but we did give away an [.]. Sales Data Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Salesforce.com] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Salesforce.com] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! June 20 th , 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 18, 2012
    [Salesforce.com] 13 Events You Should Attend In 2013
    The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.
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