Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

Trending Sources

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

“Overall, a 30% increase in positive Tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising.” ” That is an impressive statistic, quoted directly from a Twitter infographic and attributed to a study by Deloitte.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales?

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter.

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

The Basics of Twitter Marketing in 2016

Content Standard

Today, almost every brand you can name has a Twitter account. Through the short-form communication, unique language, and innovative approaches to holding a conversation that have grown from its 140-character constraint, Twitter has become a platform for diverse interactions and engagement.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.

Tweet like Guy Kawasaki for Twitter success

Biznology

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter?

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned.

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How to Spot a Lead on Twitter [Flowchart]

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling.

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Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

And smart salespeople know that video isn’t just engaging – it’s also one of the easiest ways you can add personalization to your sales cadence. I’m a Sales Development Manager here at Vidyard! There are two types of videos you can use in your sales cadence.

How Sales Can Use Twitter to Connect With More Prospects

Hubspot

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization.

How to build your social selling system with LinkedIn and Twitter

Biznology

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Whether you are in sales or marketing, you must stand out against competitors.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which companies are really succeeding on Twitter, and how are they doing it? How to Get More Followers on Twitter.

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

What, When, and How to Measure Your Twitter Marketing

Content Standard

I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. For Tweets that don’t top Twitter’s charts, performance metrics are there to lay out your successes and your failures.

How to Leverage Twitter for Sales Intelligence

Sales Intelligence View

Leveraging social media during a sales process can make a huge impact on the deals you are working on. Using Twitter for Sales Intelligence gives sales teams some great insights to the companies and contacts you are targeting. Create a Twitter List of your target profiles.

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile.

Looking Beyond Sales and Marketing Alignment

Digital B2B Marketing

In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. But is this really perfect sales and marketing alignment? He also points out that sales and marketing both contribute through the entire funnel.

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B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. We see many B2B companies adopting an end-to-end marketing and sales framework that: Attributes new revenue to specific lead sources.

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Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions

Radius

These are marketing and sales leaders with a proven track record of driving scalable growth. B2B marketing and sales predictions from experts. 1) Jon Miller, CEO and Co-founder, Engagio – Twitter. “In 2) Scott Vaughan, CMO, Integrate – Twitter. Working with sales, marketing’s focus is also extending beyond MQLs shifting resources down funnel on revenue generation, including post-sell advocacy, cross-sell and upsell.”.

Twitter Best Practices for Outbound Sales Reps

Sales Intelligence View

Everyone is talking about the importance of social networking for better B2B sales, but most approaches look at B2B sales as an organization-wide initiative with direct ROI. And people don’t sign up for Twitter to hear themselves talk. Sales 2.0

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Modern B2B Marketing

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. ” What’s a digital marketer to do without Twitter ads? alert sales, add the new user to a nurture email stream, and so on).

30 LinkedIn Sales Triggers

Marketing Insider Group

Many sales meetings are full of fish tales about the one that got away. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Do you have another social selling sales trigger to add?

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. So we asked ourselves: Can Twitter be an effective channel for influencing the lead-to-customer conversion rate ?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

63 Stats & Tips to Help You Become a Better Twitter User [Infographic]

Hubspot

Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it.

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Pinterest Drives Ecommerce Sales [Infographic]

Puzzle Marketer

According to a recent infographic and article by online store platform Shopify.com … Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. What’s amazing is visitors from Pinterest are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. Are you using Pinterest to generate sales for your business?