Zoominfo

JULY 2, 2020

Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

DECEMBER 12, 2023

Comprehensive training for team members Ensure that all team members are thoroughly trained in using the existing software. When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. Dig deeper: In this economy CMOs need to spend more on training, not tech 5.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Martech

MARCH 27, 2024

The administrator should be trained by the software vendor and receive whatever support they need from your management team. and assign responsibility to sales and customer service reps to review each of these records and update by a certain time. Break down your data into segments (territory, region, salesperson, industry, etc.)

Marketing AI 119

Marketing AI Marketing Management Lock-In CRM 119

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. billion estimate.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Training Content/creative teams will either need to be trained or retrained to use MAPs.

Digital Asset Management 113

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 113

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Seismic

JANUARY 17, 2023

As more organizations embrace remote work, inside sales has become more important than ever. Inside sales plays a critical role in sales cycles because buyers are engaging online in higher numbers than ever before. What makes a good sales rep is continuously evolving, but some core principles remain the same.

Work Management 98

Work Management Training Sales Cycle Organic Leads 98

Martech

AUGUST 28, 2023

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. You don’t learn it in school and a lot of those vendors don’t really have training programs to teach it to you.

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

Engagio

SEPTEMBER 13, 2023

We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. That’s why we come alongside our customers, share our expertise, and ensure they have the training and resources they need to get the most out of Demandbase One.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? What are the training options (i.e., Are they showing us our “must-have” features?

Enterprise Management 101

Enterprise Management Digital Asset Management Work Management Marketing Management 101

The ROI Guy

OCTOBER 7, 2014

Alinean Launches Value Expert™ Sales Training to Help Reps Engage Earlier and Sell More Effectively Today we announced the launch of Value Expert™ Sales Training, an important milestone. The training advances to instructor-led workshops, including the following important topics: Why is Value Selling Important to You?

Training 40

Training Vendors B2B Sales Product 40

Zoominfo

APRIL 21, 2020

When will the new team be trained, so that – Oh. Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. So no one’s been hired yet? Life gets a lot easier.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. Dig deeper: How to overcome marketing budget cuts and hiring freezes 4.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. Your sales team has a limited window for meaningful conversations with your prospects.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Predictive analytics.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. I can write a hundred rules (algorithms) and train my website to execute them. “If This is called “back propagation” and results in the neurons being trained. Are there AI vendors in the martech space? It depends what you mean.

Marketing AI 102

Marketing AI Enterprise Management Work Management Marketing Management 102

Martech

JULY 29, 2022

At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Organization 102

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Capabilities of sales enablement platforms. Content management.

Digital Asset Management 93

Digital Asset Management Enterprise Management Work Management Marketing AI 93

Martech

MARCH 31, 2023

For example, DevOps and sales topics can help you better understand your stakeholders. Company-provided training Companies have a strong motivation to develop their employees. Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours.

Work Management 93

Work Management Marketing Management Training Vendors 93

Martech

NOVEMBER 30, 2021

Can sales and marketing work together to identify our target accounts? Both sales and marketing must agree on the accounts to target, as well as the criteria for choosing target accounts and when to add (or remove) them from the ABM program. Marketing and sales must be closely aligned for any ABM strategy to be successful.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management ABM 117

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 129

Vendors Lead Ranking Advertising Agencies Touchpoints 129

SalesGrape

NOVEMBER 18, 2023

Decision-makers in schools are often bombarded with numerous sales pitches from various vendors offering their products or services. Train your team: Telemarketers should receive comprehensive training on both product knowledge and effective communication techniques.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Martech

JUNE 14, 2022

The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. CloudShare monitors how users interact with products during hands-on demos, how engaged they are with training sessions and how they respond to proofs of concept.

Hubspot 91

Hubspot Product Training B2B Sales 91

LeanData

OCTOBER 26, 2022

For months now, you’ve noticed some inefficiencies you’ve been dying to fix in your company’s sales processes. With SaaS sold on annual subscriptions, RevOps and Sales Ops pros find themselves in a constant cycle of evaluating, buying and then reevaluating tech tools at renewal time. . Take note how vendors treat their customers.

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Zoominfo

JULY 2, 2020

Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Providing a community forum for advocates can create an avenue for product improvement, as well as training around new or lesser-known features.

Buy 130

Buy Generation Peer-to-peer B2B 130