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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. short URL to see your stats.

SEM 81

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Gathering this information allows us to better understand our readers and provide them with news that they will find valuable to keep them engaged throughout the sales cycle. Create unique URLs. Leveraging News Results Appearing in Search .

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Need to sell your search engine marketing program to an executive?

SEO 65

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective).

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Find out if the username or vanity URL you want is still available across dozens of social sites? Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you?

Tools 95

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Google Search is people!

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

Best 38

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. Photo credit: Sean MacEntee.

Tools 34

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier.

Sites 35

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. . Sales by lead source.

14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent

Even if your writing is top-notch and your content’s amazing, if you don’t publish regularly, you don’t get search traffic. Search engines like Google want to give searchers the very best results for their queries. URL if possible.

Tips 47

34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. And trying to use content too blatantly to drive sales often backfires. • Blog.

Stats 133

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Are your URL parameters being stripped somewhere due to a breakdown in your distribution strategy?). All of these represent crucial gaps in how you measure your content strategy’s success and mark missed opportunities for your sales and marketing teams, respectively.

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. And if you’re big enough, the saying goes, the paint is always on sale. You’ve got sales team members reaching out.

B2B 72

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. SFA : Sales Force Automation.

B2B 103

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. Last interaction credit- search engine.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine.

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

When you ask people why they they should be on Google+, they invariably reply, “To get good search results rankings.”. ” 22% of Americans use Google+, equal to the number that use Twitter. Hangouts on Air are public by default, meaning anyone has access to the URL, can view them.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

By optimizing it for search engines. I’m sure you already know that millions of people turn to search engines every day to solve their problems. Search engines place more emphasis on keywords that appear closer to the left of the page title.

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Are your URL parameters being stripped somewhere due to a breakdown in your distribution strategy?). All of these represent crucial gaps in how you measure your content strategy’s success and mark missed opportunities for your sales and marketing teams, respectively.

URL 22

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Paid Search.

Leads 57

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. Take a look at the the screenshot below of Google’s URL builder form.

LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week

Hubspot

Facebook and Bing are collaborating to put a larger dent in the world of social and search. Facebook Announces New Social Search Feature Called 'Graph Search'. So what is Facebook’s Graph Search exactly, and what makes it different from any other search engine?

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Don't include any new sales from that time frame.). Your total Sales and Marketing cost.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. This is your total Sales and Marketing cost.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Paid Search. Sales.

Lead 101

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above).

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Their pipeline of leads would dry up quickly and sales would come to a grinding halt if they depended entirely on inbound marketing for prospects to come to them. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes.

What Is Business Blogging? [FAQs]

Hubspot

For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. The more pages your website has, the more chances you have to rank in search engines.

FAQ 46

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

Twitter. To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To Organic Search.

Leads 62

The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Discover the most popular topics people are searching for right now, or investigate historical search. Enter any URL and find other websites that are similar.

Plan 50

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. The information encoded may be text, URL, or other data. Twitter.