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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. short URL to see your stats.

Register a domain name for every event on your calendar

Biznology

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Gathering this information allows us to better understand our readers and provide them with news that they will find valuable to keep them engaged throughout the sales cycle. Create unique URLs. Leveraging News Results Appearing in Search .

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. If you publish a lot of content, you could allow your bot to send customers regular content URLs as a daily or weekly digest to ensure that they are keeping up with your content driving more traffic to your website.

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective).

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Find out if the username or vanity URL you want is still available across dozens of social sites? Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you?

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. Photo credit: Sean MacEntee.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. . Sales by lead source.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Optimize Your Content for Inbound Marketing: Part 2

Act-On

“The best place to hide a dead body is Page 2 of Google’s search results.”. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. It’s a how-to on optimizing your content to be found by search (and searchers).

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. Last interaction credit- search engine.

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Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. And if you’re big enough, the saying goes, the paint is always on sale. You’ve got sales team members reaching out.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. And trying to use content too blatantly to drive sales often backfires. • Blog.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. SFA : Sales Force Automation.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

By optimizing it for search engines. I’m sure you already know that millions of people turn to search engines every day to solve their problems. Search engines place more emphasis on keywords that appear closer to the left of the page title.

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Are your URL parameters being stripped somewhere due to a breakdown in your distribution strategy?). All of these represent crucial gaps in how you measure your content strategy’s success and mark missed opportunities for your sales and marketing teams, respectively.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Paid Search.

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How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Are your URL parameters being stripped somewhere due to a breakdown in your distribution strategy?). All of these represent crucial gaps in how you measure your content strategy’s success and mark missed opportunities for your sales and marketing teams, respectively.

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Paid Search. Sales.

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LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week

Hubspot

Facebook and Bing are collaborating to put a larger dent in the world of social and search. Facebook Announces New Social Search Feature Called 'Graph Search'. So what is Facebook’s Graph Search exactly, and what makes it different from any other search engine?

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. This is your total Sales and Marketing cost.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Don't include any new sales from that time frame.). Your total Sales and Marketing cost.

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. Take a look at the the screenshot below of Google’s URL builder form.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above).

Why Your Website Must Be an Effective Content Marketing Platform

BOP Design

Any printed materials you share at tradeshows or conferences will list your firm’s website URL for more information. When prospects search for your products and services on search engines, you want your website to come up at the top of the results.

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What Is Business Blogging? [FAQs]

Hubspot

For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. The more pages your website has, the more chances you have to rank in search engines.

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SEO Marketing Strategy: Tips for Success in 2018

Content Marketing Institute

Page URLs are a mile long. Now is a good time to take a closer look at SEO marketing data because search is getting worse for all types of B2B and B2C businesses. Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of search results page.

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43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

Twitter. To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To Organic Search.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. People can find websites in three ways: Search Engines. When prospects have identified a need and look to search engines to begin the research process.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. People can find websites in three ways: Search Engines. When prospects have identified a need and look to search engines to begin the research process.

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity

Generate leads and sales? ” 50 Things You Need To Know About Pinterest by Search Engine Journal. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. The information encoded may be text, URL, or other data. Twitter.

87 New (Really) Marketing Automation Stats

Marketing Action

We have not changed the URL to keep the integrity of inbound links. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Sales & Marketing Alignment.

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