WebMarketCentral

The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Also make sure sales is involved—they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy.

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An Online Presentation Tool for Sales Pros?

WebMarketCentral

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. the right presentation tool for your sales team?

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

If you feel compelled to put something there, make it as spammy and sales-y as possible. Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers!

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don't. Buyers no longer rely on sales people for basic information or exploratory "consultation."

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns. Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

We spend a great deal of time in our sales cycles just trying to get these groups to work together and drive much higher ROI from leveraging the strengths of each platform to work together.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue?

SEO 1

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common?

SEO 1

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

SEO 1

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position?

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through."

PPC 1

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What do sales people need from marketing when launching a new product? What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty?

SEO 1

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn?

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

And don't ever do something as stupid as trying to take advantage of tragedy to send spammy sales messages, as Habitat recently did with the Iran election aftermath. "If A traditional grandmother that is, not a tech-savvy one.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online?

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research?

Five Ways that SEO is (a Little Bit) Like Sales

WebMarketCentral

Sales pro. B2B sales people know all about this one—they rarely have the luxury of selling to only one individual. Usually the sales person must sell at least to the actual user of a product or service plus his or her boss; and often must sell to some combination of the CFO, CIO and CEO as well. Top sales pros combine some level of technical and mathematical acumen, as well as product knowledge and psychology, with an outgoing personality and professional demeanor.

Five Strategies for Improving Channel Sales

WebMarketCentral

A channel sales effectiveness study just concluded for PRM vendor BLUEROADS by Sirius Decisions shows a "clear link between the types of partner programs that top channel executives emphasize and their impact on revenue growth in the indirect channel." Of executives "who said they focused on sales ‘effectiveness' strategic activities such as lead management and deal registration, 62% reported an increase in revenue.

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? And if so, how?

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign?

PPC 1

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Following these practices will help make Google AdWords a productive and cost-effective source of leads or sales rather than just a way to drive traffic of unknown quality.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic?

Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR?

SEO 1

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best of 2008: SEO Tools, Part 2

WebMarketCentral

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition?