The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Also make sure sales is involvedâ€”they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).