Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. The post Integrate sales and marketing to focus your efforts appeared first on Sales Lead Insights. B2B marketing marketing and sales integration MORE
The post React Faster to Your Leads to Increase Your ROI appeared first on Sales Lead Insights. B2B sales leadsYou’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. MORE
As a result: Even if my sales guys follow up the […]. What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. MORE
appeared first on Sales Lead Insights. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. I have to admit that I’m a bit of a perfectionist. I could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. Instead, I’ve had to teach myself, and my clients, to aim for the best results possible by a pre-determined deadline… and launch. MORE
I’m expanding the meaning of the Content Chasm to address two other major trends in B-to-B marketing: The post Bridging the content gap for B-to-B marketing automation and lead generation appeared first on Sales Lead Insights. MORE
The post B2B Marketing Automation: Crawl, walk, run, win appeared first on Sales Lead Insights. MORE
Here are Meryl’s top email copywriting tips: The post Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing appeared first on Sales Lead Insights. Meet Meryl Evans, our email copywriting expert. MORE
appeared first on Sales Lead Insights. For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be? MORE
Customer relationship management Sales lead generationWhen searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. MORE
What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. MORE
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales. MORE
Don't miss three out of four sales. B2B sales leads business-to-business leadsFollow up on longer-term business-to-business leads. MORE
The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process. The post B2B Marketing Automation: Here’s my definition appeared first on Sales Lead Insights. How's this for a definition of B2B marketing automation? MORE
Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising MORE
The post Get in your prospect’s comfort zone: The right offer at the right time appeared first on Sales Lead Insights. “Will you marry me?” ” This offer will get you a chilly reception from someone you’ve just met. You’d sound half-crazy popping the question unless you nurture the relationship at the right pace and offer what the other person is looking for. Same thing goes for B2B marketing. Sure, a salesperson can get lucky with an […]. MORE
Here are Kim’s Top Three Design Tips: The post Graphic design tips from one of our experts appeared first on Sales Lead Insights. Meet Kim Getker, one of AcquireB2B’s graphic design experts. MORE
The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers MORE
Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Are you dialing for dollars or wasting your money with telemarketing? MORE
The post The components of a successful business-to-business telemarketing call appeared first on Sales Lead Insights. Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. MORE
Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation MORE
Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, The post Pros and cons of Webinars for B2B lead generation appeared first on Sales Lead Insights. MORE
The post B2B advertising from the past appeared first on Sales Lead Insights. I always find it interesting to take a look at the work done by our predecessors in B2B marketing. MORE
The post True Marketing Maxims appeared first on Sales Lead Insights. As I've climbed-- occasionally stumbling-- up the path in my marketing career, I've collected some helpful maxims along the way: pithy sayings that have proven truth in them. Some have inspired me. MORE
Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? MORE
The post Effective ways to prove B2B marketing is paying off appeared first on Sales Lead Insights. Do you start to sweat when your boss wants to see proof that the amount your company invested in marketing is really paying off at the bottom line? Take it easy. MORE
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. MORE
Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing MORE
B2B sales lead generation is easy: Four rights will get you there. The right offers Compelling calls-to-action designed to generate inquiries that, when qualified, become sales leads. The post B2B sales lead generation is easy: Four rights will get you there. MORE
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. MORE
Free B2B sales and marketing interactive spreadsheet. B2B marketing tools MORE
It's the first step in turning those prospects into qualified sales-ready opportunities. Lead follow-up is the key appeared first on Sales Lead Insights. Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. MORE
appeared first on Sales Lead Insights. Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays? MORE
Marketing and selling through multiple channels can be an effective way to generate more leads and close more sales. It can cut your costs and help you close more sales, but how do you reduce the conflict among channels? MORE
Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing MORE
There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results. MORE
The post Great marketing and advertising quotes appeared first on Sales Lead Insights. Like good taste, marketing is difficult to define. But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. MORE
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AUGUST 1, 2018
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AUGUST 8, 2018
appeared first on Sales Lead Insights. Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays?
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What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.
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appeared first on Sales Lead Insights. For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be?
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It's the first step in turning those prospects into qualified sales-ready opportunities. Lead follow-up is the key appeared first on Sales Lead Insights. Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected.
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I’m expanding the meaning of the Content Chasm to address two other major trends in B-to-B marketing: The post Bridging the content gap for B-to-B marketing automation and lead generation appeared first on Sales Lead Insights.
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Here are Meryl’s top email copywriting tips: The post Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing appeared first on Sales Lead Insights. Meet Meryl Evans, our email copywriting expert.
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educates your prospects, and it fuels new sales and customer loyalty. said: Impact of Poor-Quality Content Brand Degradation Decreased Trust Lower Customer Engagement Lower Customer Satisfaction Increased Costs Fewer Sales Reduced Search Traffic 0.0%
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The post Effective ways to prove B2B marketing is paying off appeared first on Sales Lead Insights. Do you start to sweat when your boss wants to see proof that the amount your company invested in marketing is really paying off at the bottom line? Take it easy.
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Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, The post Pros and cons of Webinars for B2B lead generation appeared first on Sales Lead Insights.
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The post B2B advertising from the past appeared first on Sales Lead Insights. I always find it interesting to take a look at the work done by our predecessors in B2B marketing.
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The post True Marketing Maxims appeared first on Sales Lead Insights. As I've climbed-- occasionally stumbling-- up the path in my marketing career, I've collected some helpful maxims along the way: pithy sayings that have proven truth in them. Some have inspired me.
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As a result: Even if my sales guys follow up the […]. What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice.
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in your business content, including in your website, sales e-mails, product brochures, call-center. aloud — your home page, maybe, or a key sales letter. you, the visitors who bounced right off your home page, or the sales. WATCH YOUR TONE!
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MAY 9, 2018
There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results.
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Customer relationship management Sales lead generationWhen searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution.
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Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Are you dialing for dollars or wasting your money with telemarketing?
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Don't miss three out of four sales. B2B sales leads business-to-business leadsFollow up on longer-term business-to-business leads.
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JULY 10, 2018
appeared first on Sales Lead Insights. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. I have to admit that I’m a bit of a perfectionist. I could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. Instead, I’ve had to teach myself, and my clients, to aim for the best results possible by a pre-determined deadline… and launch.
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MARCH 27, 2018
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.
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JUNE 14, 2018
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […].
Sales Lead Insights
MARCH 16, 2018
Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising
Speaker: Steve Benson, Founder and CEO, Badger Maps
A great sales team starts with a manager who’s a great coach. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful.
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The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process. The post B2B Marketing Automation: Here’s my definition appeared first on Sales Lead Insights. How's this for a definition of B2B marketing automation?
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JUNE 14, 2018
The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […].
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Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
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