INDUSTRY INSIGHTS YOUR PEERS ARE READING
The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to declare themselves interested in your company’s products or services; to generate sales leads that are opportunities for new sales and/or additional sales to […]. MORE
Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. The post Integrate sales and marketing to focus your efforts appeared first on Sales Lead Insights. B2B marketing marketing and sales integration MORE
The post Optimizing your email marketing campaigns appeared first on Sales Lead Insights. As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly. MORE
Here’s what I came up with so far: The post A list of B2B lead qualification criteria by category appeared first on Sales Lead Insights. I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. MORE
The post React Faster to Your Leads to Increase Your ROI appeared first on Sales Lead Insights. B2B sales leadsYou’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. MORE
The rewarding part is I get to see first-hand what works best (and what doesn't) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. MORE
A comment from someone who attended one of my workshops got me thinking about the role of sales leads in marketing and sales alignment from a business-to-business perspective. This requires agreement between the marketing team and the sales team on the criteria that […]. MORE
I’m expanding the meaning of the Content Chasm to address two other major trends in B-to-B marketing: The post Bridging the content gap for B-to-B marketing automation and lead generation appeared first on Sales Lead Insights. MORE
Randomly select a lead in every sales territory each month and designate it as […]. The post How to incentivize lead follow-up by sales appeared first on Sales Lead Insights. MORE
Leverage your prospects’ five senses appeared first on Sales Lead Insights. B2B Lead Generation B2B sales leads Sales lead generationIf you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects' attention and provide them with compelling reasons to respond. To accomplish these objectives, consider leveraging your prospect's five senses. Here's how. MORE
Here are Meryl’s top email copywriting tips: The post Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing appeared first on Sales Lead Insights. Meet Meryl Evans, our email copywriting expert. MORE
appeared first on Sales Lead Insights. For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be? MORE
Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need appeared first on Sales Lead Insights. B2B marketing B2B marketing tools Add new tag marketing plans MORE
What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. MORE
A great way to justify your B2B marketing budget is to show how your marketing contributes to your company’s sales revenue goals. Say your company’s goal is a 25 percent increase in sales this year. appeared first on Sales Lead Insights. MORE
Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 5 – Use lead scoring appeared first on Sales Lead Insights. B2B marketing B2B marketing tools b2b lead scoring marketing plans MORE
Marketing benefits Blogs are usually more effective for enhancing brand image and awareness than they are for driving leads and sales. appeared first on Sales Lead Insights. Company blogs have a place in the B2B marketing arsenal, but only under the right circumstances. MORE
The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights. Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals. MORE
The post The Essential Marketing-for-Leads Formula appeared first on Sales Lead Insights. Build a clean database Not every business can or will buy from your company. MORE
The post Pros and cons of in-person events for B2B marketing appeared first on Sales Lead Insights. In today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars. MORE
The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers MORE
Step 4: Determine the definition of a “qualified sales lead” with which marketing, sales and corporate management agree. Your goal as a marketer is to help generate sales. Although there are some steps in closing sales that are out of your control, what you can do is identify qualified sales leads up front. The post Marketing-for-Leads Guide: Step 4 – Define “qualified sales lead” appeared first on Sales Lead Insights. MORE
Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation MORE
Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" MORE
Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? MORE
B2B sales lead generation is easy: Four rights will get you there. The right offers Compelling calls-to-action designed to generate inquiries that, when qualified, become sales leads. The post B2B sales lead generation is easy: Four rights will get you there. MORE
The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it. MORE
appeared first on Sales Lead Insights. Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. MORE
The post Marketing-for-Leads Guide: Step 7 – Determine the specific business problems you solve appeared first on Sales Lead Insights. Step 7: Determine the specific business problems your products/services address and the problems your company is qualified to solve. The first step in developing your marketing strategy is to identify the business problems your product or service will relieve. Why would somebody buy what you are selling? What specific problems does it solve? MORE
appeared first on Sales Lead Insights. Step 8: Determine your company’s competitive advantages and how best to articulate them. You need to leverage your company’s unique selling proposition to articulate for prospects what is in it for them (the solution) if they buy from you. For example, if you are an individual consultant, you could articulate your competitive advantage by explaining […]. MORE
It's the first step in turning those prospects into qualified sales-ready opportunities. Lead follow-up is the key appeared first on Sales Lead Insights. Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. MORE
Marketing and selling through multiple channels can be an effective way to generate more leads and close more sales. It can cut your costs and help you close more sales, but how do you reduce the conflict among channels? MORE
appeared first on Sales Lead Insights. Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays? MORE
Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing MORE
Sales Related Topics Sales Lead Insights
FEBRUARY 19, 2019
Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?"
Sales Lead Insights
FEBRUARY 12, 2019
The rewarding part is I get to see first-hand what works best (and what doesn't) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need.
Sales Lead Insights
FEBRUARY 5, 2019
Here’s what I came up with so far: The post A list of B2B lead qualification criteria by category appeared first on Sales Lead Insights. I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category.
Sales Lead Insights
NOVEMBER 13, 2018
A comment from someone who attended one of my workshops got me thinking about the role of sales leads in marketing and sales alignment from a business-to-business perspective. This requires agreement between the marketing team and the sales team on the criteria that […].
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The Sales Enablement. hello@marketjoy.com www.marketjoy.com | +1 484-302-0110 Sales Enablement is Not Sales Operations What is Sales Operations In the sphere of sales, it helps to get. thought sales operations and sales. sales operations. Sales.
Sales Lead Insights
APRIL 27, 2018
What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.
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Sales Lead Insights
OCTOBER 9, 2018
Randomly select a lead in every sales territory each month and designate it as […]. The post How to incentivize lead follow-up by sales appeared first on Sales Lead Insights.
Sales Lead Insights
SEPTEMBER 4, 2018
The post Use vertical marketing to generate more sales-ready leads appeared first on Sales Lead Insights. Sales lead generation vertical marketingImagine that you have a business problem and are evaluating companies to help you solve it.
Sales Lead Insights
JANUARY 29, 2019
Leverage your prospects’ five senses appeared first on Sales Lead Insights. B2B Lead Generation B2B sales leads Sales lead generationIf you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects' attention and provide them with compelling reasons to respond. To accomplish these objectives, consider leveraging your prospect's five senses. Here's how.
Sales Lead Insights
JUNE 26, 2018
Marketing and selling through multiple channels can be an effective way to generate more leads and close more sales. It can cut your costs and help you close more sales, but how do you reduce the conflict among channels?
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Sales Lead Insights
NOVEMBER 6, 2018
The post Pros and cons of in-person events for B2B marketing appeared first on Sales Lead Insights. In today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars.
Sales Lead Insights
DECEMBER 27, 2018
Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 6 – Calculate how many qualified sales leads will you need appeared first on Sales Lead Insights. B2B marketing B2B marketing tools Add new tag marketing plans
Sales Lead Insights
DECEMBER 11, 2018
Step 4: Determine the definition of a “qualified sales lead” with which marketing, sales and corporate management agree. Your goal as a marketer is to help generate sales. Although there are some steps in closing sales that are out of your control, what you can do is identify qualified sales leads up front. The post Marketing-for-Leads Guide: Step 4 – Define “qualified sales lead” appeared first on Sales Lead Insights.
Sales Lead Insights
AUGUST 22, 2018
The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to declare themselves interested in your company’s products or services; to generate sales leads that are opportunities for new sales and/or additional sales to […].
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for many years, but could this quick sales fix be. And is this improving sales and company image? within B2B sales have become so common. correctly can drive a variety of business goals, from marketing through to sales strategy. speed up B2B sales negotiations.
Sales Lead Insights
JUNE 14, 2018
B2B sales lead generation is easy: Four rights will get you there. The right offers Compelling calls-to-action designed to generate inquiries that, when qualified, become sales leads. The post B2B sales lead generation is easy: Four rights will get you there.
Sales Lead Insights
AUGUST 8, 2018
appeared first on Sales Lead Insights. Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays?
Sales Lead Insights
OCTOBER 30, 2018
A great way to justify your B2B marketing budget is to show how your marketing contributes to your company’s sales revenue goals. Say your company’s goal is a 25 percent increase in sales this year. appeared first on Sales Lead Insights.
Sales Lead Insights
MARCH 13, 2018
Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing
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just nailed that with his vast experience in sales. likely to dismiss you as another time-wasting sales pitch. many sales calls each day, so it is paramount that you make. You will want to have your sales pitch and. that earns you multiple sales contracts.
Sales Lead Insights
AUGUST 29, 2018
The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights. Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals.
Sales Lead Insights
NOVEMBER 3, 2016
The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers
Sales Lead Insights
OCTOBER 16, 2018
appeared first on Sales Lead Insights. Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties.
Sales Lead Insights
FEBRUARY 8, 2018
Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation
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improving sales/marketing alignment, reducing CPL, and making better use of marketing technology). difficulties with accurately attributing leads and sales to the correct source (and other contributing. targeting, sales cycle length) received multiple mentions. the sales funnel.
Sales Lead Insights
JUNE 5, 2018
Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges?
Sales Lead Insights
OCTOBER 2, 2018
The post The Essential Marketing-for-Leads Formula appeared first on Sales Lead Insights. Build a clean database Not every business can or will buy from your company.
Sales Lead Insights
JANUARY 8, 2019
appeared first on Sales Lead Insights. Step 8: Determine your company’s competitive advantages and how best to articulate them. You need to leverage your company’s unique selling proposition to articulate for prospects what is in it for them (the solution) if they buy from you. For example, if you are an individual consultant, you could articulate your competitive advantage by explaining […].
Sales Lead Insights
SEPTEMBER 25, 2018
The post Optimizing your email marketing campaigns appeared first on Sales Lead Insights. As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly.
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
Sales Lead Insights
SEPTEMBER 11, 2018
Marketing benefits Blogs are usually more effective for enhancing brand image and awareness than they are for driving leads and sales. appeared first on Sales Lead Insights. Company blogs have a place in the B2B marketing arsenal, but only under the right circumstances.
Sales Lead Insights
JANUARY 3, 2019
The post Marketing-for-Leads Guide: Step 7 – Determine the specific business problems you solve appeared first on Sales Lead Insights. Step 7: Determine the specific business problems your products/services address and the problems your company is qualified to solve. The first step in developing your marketing strategy is to identify the business problems your product or service will relieve. Why would somebody buy what you are selling? What specific problems does it solve?
Sales Lead Insights
JUNE 23, 2018
I’m expanding the meaning of the Content Chasm to address two other major trends in B-to-B marketing: The post Bridging the content gap for B-to-B marketing automation and lead generation appeared first on Sales Lead Insights.
Sales Lead Insights
DECEMBER 18, 2018
Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 5 – Use lead scoring appeared first on Sales Lead Insights. B2B marketing B2B marketing tools b2b lead scoring marketing plans
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ways to increase sales and drive revenue. rather than sale centric. close more sales, you should talk less and listen more. Closing a sale on the first cold call is as. what you say When it comes to sales calls the tone of your voice play.
Sales Lead Insights
JUNE 30, 2018
Here are Meryl’s top email copywriting tips: The post Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing appeared first on Sales Lead Insights. Meet Meryl Evans, our email copywriting expert.
Sales Lead Insights
JUNE 15, 2018
The post React Faster to Your Leads to Increase Your ROI appeared first on Sales Lead Insights. B2B sales leadsYou’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns.
Sales Lead Insights
JULY 17, 2018
It's the first step in turning those prospects into qualified sales-ready opportunities. Lead follow-up is the key appeared first on Sales Lead Insights. Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected.
Sales Lead Insights
JULY 19, 2018
appeared first on Sales Lead Insights. For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be?
Speaker: Gary Galvin, CEO, Galvin Technologies
As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven.
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