Kristin's proven Roadmap to Revenue methodology makes it possible to reverse-engineer successful sales, so new sales can be manufactured in quantity. Roadmap to Revenue shows you exactly how to obtain this priceless information, and how to use it to reliably increase your sales. MORE
Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Tags: B2B Lead Generation B2B sales leads Sales lead management Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free. MORE
Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. MORE
I've heard B2B marketers say things like, “I don't control the sales process, so why should I be held responsible for the sales results of my marketing programs?” Does it include savings or improvements, or is it purely a financial calculation of cost vs. sales revenue? MORE
The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Are you a B2B marketer that is responsible for lead generation? MORE
Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. P.S. If you can't make it to this Sales Lead Roundtable, but would like a copy of the presentation anyway, send me an email from your corporate email address with "Top 10 trends in B2B lead generation" in the subject line to. MORE
As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! Close more sales. Lower your cost of sales. MORE
Don't miss your opportunity to vote for your top three candidates to be among the fifty most influential people in sales lead management in 2010. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th. MORE
We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. MORE
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. Here's the list of 50 Most Influential People in Sales Lead Management in 2012. MORE
Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. The Sales Lead Management Association (SLMA) just opened nominations for this year's most influential professionals in sales lead management. MORE
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010. Here's the list of 50 Most Influential People in Sales Lead Management in 2010. B2B sales leads News Sales lead management MORE
Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! MORE
I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. So I’ve also been searching for evidence of leads and sales from social marketing everywhere I can. MORE
Two experts on online lead generation will share proven techniques for generate more leads and sales from you web pages, email and PPC landing pages. Mac) McIntosh, a B2B sales lead and marketing automation consultant who I'm honored to say was recently voted #1 of SLMA's Top 50 Most Influential People in Sales Lead Management. Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? MORE
Senior corporate, marketing and sales executives (CMOs,VPs and Directors) at companies that sell products or services to other companies. In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales! Close more sales. MORE
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. B2B sales leads News Sales lead management MORE
A Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Email is also great for moving prospects through a sales cycle. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! MORE
They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities. MORE
Generating sales-ready leads is “easy.&# That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way. MORE
The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. MORE
In my view, the primary objective of B-to-B marketing is to drive leads and sales. In other words, branding is a secondary objective. Especially for marketers with limited budgets (and today that’s just about everybody). MORE
Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. What's your take on the current state of Marketing and Sales? MORE
Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Tags: B2B Lead Generation B2B sales leads Sales lead management Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free. MORE
Determine the minimum amount of relevant information you need to get up front, planning to get the rest later as you build a sales-winning relationship with prospects. Gain agreement with Sales as to the definition of sales-ready, Marketing Qualified Leads (MQLs). MORE
Michael: Well Mac, there’s a debate inside Sales and Marketing circles about cold calling versus “smart” calling. Speaking of “working together”… strongly encourage coordination between Sales and Marketing. Ask before telling and learn before selling. MORE
The magic lies in realizing higher conversion rates throughout the Sales cycle. With no shared processes in place between Sales and Marketing (e.g. Almost all responses are passed on to a qualification function (usually inside sales). MORE
The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers MORE
I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. Also often called the Sales & Marketing Database or Customer & Prospect Database. Lead: A broad term used to describe everything from lists to inquiries to tradeshow leads to sales ready opportunities. or has been contacted and determined to have some potentional, but has not yet been qualified as being sales-ready. MORE
The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. MORE
In my Marketing for Leads and Sales™ seminars and workshops , I like to quote Nike’s slogan: “Just do it”. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. I have to admit that I’m a bit of a perfectionist. MORE
Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th! MORE
Buyers don’t wait for a sales person to call them anymore. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales. MORE
Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. MORE
My guest today is Elizabeth Vanneste, Chief Marketing Officer, Miller Heiman , a global leader in sales performance solutions with more than 30 years of documented results. Elizabeth, during a recent webcast I attended, you talked about sales and marketing alignment impacting sales results. MORE
I promised to link to the list of the top 50 most influential people in sales lead management. Tags: Sales lead management The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. MORE
As creative director, Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. So the agency promoted the beer as cleaner and healthier because the bottles were sterilized, and sales went up. MORE
This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Update and adapt the appropriate collateral that your sales people have developed. MORE
Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. News Sales lead management MORE
This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. MORE
The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Tags: B2B marketing B2B sales leads Sales lead generation What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. MORE
If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. How to use low-cost marketing to handle the early stages of the sales process, allowing your salespeople or channel partners to be up to 70 percent more efficient at closing sales. MORE
Sales Related Topics Sales Lead Insights
NOVEMBER 3, 2016
The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers
Sales Lead Insights
SEPTEMBER 4, 2015
As creative director, Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. So the agency promoted the beer as cleaner and healthier because the bottles were sterilized, and sales went up.
Sales Lead Insights
JULY 22, 2011
This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services.
Sales Lead Insights
OCTOBER 24, 2011
The magic lies in realizing higher conversion rates throughout the Sales cycle. With no shared processes in place between Sales and Marketing (e.g. Almost all responses are passed on to a qualification function (usually inside sales).
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
Sales Lead Insights
MAY 23, 2011
Determine the minimum amount of relevant information you need to get up front, planning to get the rest later as you build a sales-winning relationship with prospects. Gain agreement with Sales as to the definition of sales-ready, Marketing Qualified Leads (MQLs).
Sales Lead Insights
MAY 12, 2011
Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. What's your take on the current state of Marketing and Sales?
Sales Lead Insights
JULY 9, 2012
I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. Also often called the Sales & Marketing Database or Customer & Prospect Database. Lead: A broad term used to describe everything from lists to inquiries to tradeshow leads to sales ready opportunities. or has been contacted and determined to have some potentional, but has not yet been qualified as being sales-ready.
Sales Lead Insights
JUNE 17, 2011
They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities.
Sales Lead Insights
JULY 18, 2011
Buyers don’t wait for a sales person to call them anymore. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.
Sales Lead Insights
MARCH 31, 2011
In my Marketing for Leads and Sales™ seminars and workshops , I like to quote Nike’s slogan: “Just do it”. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. I have to admit that I’m a bit of a perfectionist.
Sales Lead Insights
OCTOBER 5, 2011
Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. The Sales Lead Management Association (SLMA) just opened nominations for this year's most influential professionals in sales lead management.
Sales Lead Insights
MAY 31, 2011
Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation.
Sales Lead Insights
MAY 25, 2011
We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services.
Sales Lead Insights
MAY 16, 2011
This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Update and adapt the appropriate collateral that your sales people have developed.
Sales Lead Insights
JANUARY 16, 2011
Senior corporate, marketing and sales executives (CMOs,VPs and Directors) at companies that sell products or services to other companies. In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales! Close more sales.
Sales Lead Insights
APRIL 13, 2009
I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. So I’ve also been searching for evidence of leads and sales from social marketing everywhere I can.
Sales Lead Insights
NOVEMBER 29, 2012
Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th!
Sales Lead Insights
JANUARY 7, 2011
Generating sales-ready leads is “easy.&# That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way.
Sales Lead Insights
FEBRUARY 13, 2011
Two experts on online lead generation will share proven techniques for generate more leads and sales from you web pages, email and PPC landing pages. Mac) McIntosh, a B2B sales lead and marketing automation consultant who I'm honored to say was recently voted #1 of SLMA's Top 50 Most Influential People in Sales Lead Management. Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages?
Sales Lead Insights
NOVEMBER 3, 2009
A Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Email is also great for moving prospects through a sales cycle. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up!
Sales Lead Insights
DECEMBER 5, 2011
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. B2B sales leads News Sales lead management
Sales Lead Insights
MAY 10, 2011
Kristin's proven Roadmap to Revenue methodology makes it possible to reverse-engineer successful sales, so new sales can be manufactured in quantity. Roadmap to Revenue shows you exactly how to obtain this priceless information, and how to use it to reliably increase your sales.
Sales Lead Insights
OCTOBER 30, 2010
Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. P.S. If you can't make it to this Sales Lead Roundtable, but would like a copy of the presentation anyway, send me an email from your corporate email address with "Top 10 trends in B2B lead generation" in the subject line to.
Sales Lead Insights
AUGUST 12, 2009
The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Tags: B2B marketing B2B sales leads Sales lead generation What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business.
Sales Lead Insights
OCTOBER 31, 2012
Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. News Sales lead management
Sales Lead Insights
NOVEMBER 2, 2011
Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th.
Sales Lead Insights
DECEMBER 6, 2010
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010. Here's the list of 50 Most Influential People in Sales Lead Management in 2010. B2B sales leads News Sales lead management
Sales Lead Insights
DECEMBER 6, 2012
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. Here's the list of 50 Most Influential People in Sales Lead Management in 2012.
Sales Lead Insights
NOVEMBER 29, 2010
Don't miss your opportunity to vote for your top three candidates to be among the fifty most influential people in sales lead management in 2010. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th.
Sales Lead Insights
JUNE 21, 2010
My guest today is Elizabeth Vanneste, Chief Marketing Officer, Miller Heiman , a global leader in sales performance solutions with more than 30 years of documented results. Elizabeth, during a recent webcast I attended, you talked about sales and marketing alignment impacting sales results.
Sales Lead Insights
AUGUST 4, 2011
Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free!
Sales Lead Insights
DECEMBER 6, 2010
As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! Close more sales. Lower your cost of sales.
Sales Lead Insights
JUNE 10, 2010
The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University.
Sales Lead Insights
APRIL 16, 2010
The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University.
Sales Lead Insights
MARCH 24, 2010
The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Are you a B2B marketer that is responsible for lead generation?
Sales Lead Insights
FEBRUARY 18, 2011
If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. How to use low-cost marketing to handle the early stages of the sales process, allowing your salespeople or channel partners to be up to 70 percent more efficient at closing sales.
Sales Lead Insights
FEBRUARY 12, 2010
Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Tags: B2B Lead Generation B2B sales leads Sales lead management Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free.
Sales Lead Insights
FEBRUARY 12, 2010
Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Tags: B2B Lead Generation B2B sales leads Sales lead management Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free.
Sales Lead Insights
NOVEMBER 16, 2009
I promised to link to the list of the top 50 most influential people in sales lead management. Tags: Sales lead management The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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