Sales Lead Insights

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Are you dialing for dollars or wasting your money with telemarketing?

Does your website convert visitors to leads and sales?

Sales Lead Insights

Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing

4 great solutions for a marketing ROI challenge

Sales Lead Insights

As a result: Even if my sales guys follow up the […]. What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice.

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Targeting Your B2B Lead Generation

Sales Lead Insights

Customer relationship management Sales lead generationWhen searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Online marketing

Sales Lead Insights

Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing

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Calculate marketing ROI with the Marketing Lead Calculator

Sales Lead Insights

Free B2B sales and marketing interactive spreadsheet. B2B marketing tools

ROI 130

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

As creative director, Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. So the agency promoted the beer as cleaner and healthier because the bottles were sterilized, and sales went up.

Customer relationship management

Sales Lead Insights

The right database of prospective cusotmers can increase marketing effectiveness and shorten sales cycles. Your CRM, marketing database or marketing automation software could be your number one asset.

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th!

Who do you pick to be in the “Top 50? in Sales Lead Management?

Sales Lead Insights

Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. News Sales lead management

B2B lead qualification and scoring

Sales Lead Insights

Buyers don’t wait for a sales person to call them anymore. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

B2B Lead Generation: Getting on the same page

Sales Lead Insights

I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. Also often called the Sales & Marketing Database or Customer & Prospect Database. Lead: A broad term used to describe everything from lists to inquiries to tradeshow leads to sales ready opportunities. or has been contacted and determined to have some potentional, but has not yet been qualified as being sales-ready.

50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. B2B sales leads News Sales lead management

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th.

Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management.

Sales Lead Insights

Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. The Sales Lead Management Association (SLMA) just opened nominations for this year's most influential professionals in sales lead management.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. Here's the list of 50 Most Influential People in Sales Lead Management in 2012.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services.

Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST

Sales Lead Insights

Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. B2B Leads for Sales Success. In this special live, 30-minute webinar, we will address questions that are top of mind: How has technology, e.g. marketing automation, changed the way marketing and sales work together? This webinar is recommended for VP's, Directors and Managers in Sales and/or Marketing roles.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

The magic lies in realizing higher conversion rates throughout the Sales cycle. With no shared processes in place between Sales and Marketing (e.g. Almost all responses are passed on to a qualification function (usually inside sales).

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. What's your take on the current state of Marketing and Sales?

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Michael: Well Mac, there’s a debate inside Sales and Marketing circles about cold calling versus “smart” calling. Speaking of “working together”… strongly encourage coordination between Sales and Marketing. Ask before telling and learn before selling.

2010’s 50 Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010. Here's the list of 50 Most Influential People in Sales Lead Management in 2010. B2B sales leads News Sales lead management

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Generating sales-ready leads is “easy.&# That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way.

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the fifty most influential people in sales lead management in 2010. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th.

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

My guest today is Elizabeth Vanneste, Chief Marketing Officer, Miller Heiman , a global leader in sales performance solutions with more than 30 years of documented results. Elizabeth, during a recent webcast I attended, you talked about sales and marketing alignment impacting sales results.

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Lead generation tactics e-book

Sales Lead Insights

Sales lead generationThis "recipe for success" guide gives you the knowledge how to drive lead generation.

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

Kristin's proven Roadmap to Revenue methodology makes it possible to reverse-engineer successful sales, so new sales can be manufactured in quantity. Roadmap to Revenue shows you exactly how to obtain this priceless information, and how to use it to reliably increase your sales.

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Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free!

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

Senior corporate, marketing and sales executives (CMOs,VPs and Directors) at companies that sell products or services to other companies. In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales! Close more sales.

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B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

Determine the minimum amount of relevant information you need to get up front, planning to get the rest later as you build a sales-winning relationship with prospects. Gain agreement with Sales as to the definition of sales-ready, Marketing Qualified Leads (MQLs).

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

I've heard B2B marketers say things like, “I don't control the sales process, so why should I be held responsible for the sales results of my marketing programs?” Does it include savings or improvements, or is it purely a financial calculation of cost vs. sales revenue?

ROI 130

B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation.