Sales Lead Insights

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

As creative director, Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. So the agency promoted the beer as cleaner and healthier because the bottles were sterilized, and sales went up.

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Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

The magic lies in realizing higher conversion rates throughout the Sales cycle. With no shared processes in place between Sales and Marketing (e.g. Almost all responses are passed on to a qualification function (usually inside sales).

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

Determine the minimum amount of relevant information you need to get up front, planning to get the rest later as you build a sales-winning relationship with prospects. Gain agreement with Sales as to the definition of sales-ready, Marketing Qualified Leads (MQLs).

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. What's your take on the current state of Marketing and Sales?

B2B Lead Generation: Getting on the same page

Sales Lead Insights

I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. Also often called the Sales & Marketing Database or Customer & Prospect Database. Lead: A broad term used to describe everything from lists to inquiries to tradeshow leads to sales ready opportunities. or has been contacted and determined to have some potentional, but has not yet been qualified as being sales-ready.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities.

B2B lead qualification and scoring

Sales Lead Insights

Buyers don’t wait for a sales person to call them anymore. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

In my Marketing for Leads and Sales™ seminars and workshops , I like to quote Nike’s slogan: “Just do it”. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. I have to admit that I’m a bit of a perfectionist.

Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management.

Sales Lead Insights

Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. The Sales Lead Management Association (SLMA) just opened nominations for this year's most influential professionals in sales lead management.

B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation.

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services.

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Update and adapt the appropriate collateral that your sales people have developed.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

Senior corporate, marketing and sales executives (CMOs,VPs and Directors) at companies that sell products or services to other companies. In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales! Close more sales.

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Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. So I’ve also been searching for evidence of leads and sales from social marketing everywhere I can.

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th!

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Generating sales-ready leads is “easy.&# That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way.

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

Two experts on online lead generation will share proven techniques for generate more leads and sales from you web pages, email and PPC landing pages. Mac) McIntosh, a B2B sales lead and marketing automation consultant who I'm honored to say was recently voted #1 of SLMA's Top 50 Most Influential People in Sales Lead Management. Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages?

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

A Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Email is also great for moving prospects through a sales cycle. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up!

50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. B2B sales leads News Sales lead management

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

Kristin's proven Roadmap to Revenue methodology makes it possible to reverse-engineer successful sales, so new sales can be manufactured in quantity. Roadmap to Revenue shows you exactly how to obtain this priceless information, and how to use it to reliably increase your sales.

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Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. P.S. If you can't make it to this Sales Lead Roundtable, but would like a copy of the presentation anyway, send me an email from your corporate email address with "Top 10 trends in B2B lead generation" in the subject line to.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Tags: B2B marketing B2B sales leads Sales lead generation What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business.

Who do you pick to be in the “Top 50? in Sales Lead Management?

Sales Lead Insights

Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. News Sales lead management

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th.

2010’s 50 Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010. Here's the list of 50 Most Influential People in Sales Lead Management in 2010. B2B sales leads News Sales lead management

2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. Here's the list of 50 Most Influential People in Sales Lead Management in 2012.

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the fifty most influential people in sales lead management in 2010. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th.

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

My guest today is Elizabeth Vanneste, Chief Marketing Officer, Miller Heiman , a global leader in sales performance solutions with more than 30 years of documented results. Elizabeth, during a recent webcast I attended, you talked about sales and marketing alignment impacting sales results.

Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free!

Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! Close more sales. Lower your cost of sales.

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Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University.

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Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University.

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B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Are you a B2B marketer that is responsible for lead generation?

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In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. How to use low-cost marketing to handle the early stages of the sales process, allowing your salespeople or channel partners to be up to 70 percent more efficient at closing sales.

Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today

Sales Lead Insights

Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Tags: B2B Lead Generation B2B sales leads Sales lead management Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free.

Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today

Sales Lead Insights

Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Tags: B2B Lead Generation B2B sales leads Sales lead management Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free.

2009’s 50 Most Influential People in Sales Lead Management

Sales Lead Insights

I promised to link to the list of the top 50 most influential people in sales lead management. Tags: Sales lead management The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.