Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Sales Force Automation software (primarily Salesforce.com). sales & marketing processes). Challenge 2: Marketing & Sales Skills Required. A thorough understanding of sales & marketing processes is required. This is especially important because sales & marketing collaboration is often a bottleneck when implementing Marketing Automation. The marketing automation manager should just as easily talk to a sales person as to a web developer.