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Is Marketing the new Sales?

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You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Looks like there’s an elephant in the room: now dominating the funnel, is marketing the new sales (system)?

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Customer Experience is the Most Critical Part of Marketing Right Now

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More than 12 million virtual reality headsets will be sold in 2017 , with sales of augmented reality smart glasses expected to be worth $1.2 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number.

7 Ways To Use Account-Based Marketing Throughout the Year

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In fact, account-based marketing (also known as ABM) can be integrated into the digital sales framework, including drawing a picture of various buyer personas and creating the appropriate sales content for these personas.

How Big Data Is Revolutionizing Marketing And Sales

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Ten Ways Big Data Is Revolutionizing Marketing And Sales. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

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Unifying the ridiculously fragmented marketing stack is the biggest challenge facing almost every sales and marketing team today. Maybe… but, if your goal is to drive qualified sales leads, then you better drive qualified sales leads in 2017.

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How 4 Brands Are Revolutionizing the Customer Experience

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It will either result in a sale or increased brand loyalty. Its founder began reaching people by mail with a three-page flyer starting in 1912, and online sales didn’t surpass catalog sales until almost 100 years later in 2009.

7 Engaging CMO Interviews From 2016

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" Same-store sales were up only 1% in the third quarter, while the casual dining section suffered nearly a 2% drop.

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These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

How to Match Great Content to Your Sales Funnel

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Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel.

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Dealing with data silos Another issue with big data is that it can end up in different departmental silos - the sales database, the customer service database, the marketing database… There is near universal consensus that this is holding us back. Who are you really marketing to?

Accelerate Conversions with Clean Data and Relevant Content

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B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. This creates consistent and efficient open communication between marketing and sales.

Marketing Automation is More Than a Fancy Email Machine

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With that in mind, here are some marketing automation tips to get more out your system than just sending email: Meet with your sales team to understand what prospects are most likely to become customers.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Be Thankful for Account-based Marketing this Holiday Season

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In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Marketing Sales Alignment. These are the ones that sales has indicated are more likely to buy.

How A CMO Uses Storytelling To Engage Audiences

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Duerksen : Demand Generation is anticipating and responding to the needs of a target market with tactics aligned with product, sales and support to enlist customer advocacy and enable inbound discovery. Jeremy Duerksen is CMO at Peaksware.

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3 Mobile Marketing Trends You Can't Afford To Ignore

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One common issue with mobile products is users can sometimes be unwilling to go through the whole sales funnel. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners.

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CMOs Not Happy With the State of Cross Channel Marketing

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Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales. As marketers are increasingly tasked with speeding up the sales cycle, and sending a higher quality of leads to sales, we need to make sure our strategy avoids certain roadblocks.

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

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For example: The high per unit revenue from the sale of a vehicle gives mass market auto manufacturers the highest revenue potential: A one point improvement in a mass market auto manufacturer’s CX Index score could result in $873 million in increased revenue.

4 Steps to Standardize Your Data and Get Better Insights

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At most companies, the sales and marketing teams build, mine, and maintain multiple sources, pulling a wide range of data to drive leads through the funnel. The line between a lot of data and too much data is razor-thin.

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Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Or increase sales for a specific product? And in a highly competitive industry, retail marketers must take every possible step to secure new customers and motivate repeat sales. Innovative technology in the retail world doesn’t always mean flashy gadgets.

How to Generate Sales Leads Using Personality Quizzes

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There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads.

7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years.

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How To Run An Effective SMS Marketing Campaign

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With all of these different ways to access your sales and promotions, why would they want to sign up for your SMS as well? SMS has become a popular marketing platform for businesses in recent years and for good reason.

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Marketing without ABM is Like the Holidays Without an Ugly Sweater

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Likewise, as you are building your key account list, dive deep into the sales notes with your sales team. It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn.

The 4 As of Sales Enablement Content Success

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by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. Sales enablement is certainly a hot topic right now for B2B organizations.

Using Link Targeting for Improved Inbox Personalization

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DIRECTV expanded subscription sales by allowing current customers to upgrade their services with a single text message from its email campaign. For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Hopefully this was all determined in conjunction with sales, so they agree with the definition of an MQL. If you don’t have sales buy-in of your definitions, this is a good time to get it. This could be through cold calling, or other sales-driven initiatives.

11 of the Latest Lead Nurturing Statistics: Explained

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Modern marketers know that they must learn more about their prospects before passing them along to sales. 68% say Increase Sales Opportunities. Both of these objectives indicate the same thing, however, one is from the marketing perspective and the other is from the sales perspective.

How to Decide What Marketing Metrics to Track and Report

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Marketing qualified leads, sales qualified leads and even sales are the most common things to align with. Many sales-driven organizations focus on driving leads as a leading indicator of their sales pipeline.

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads?

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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You Can Nurture a Complex Sales Cycle with Email Alone. So don’t let the lead leak sink your sales and marketing ship. When leads don’t convert to sales, you can’t afford to abandon those prospects. “A small leak will sink a great ship.”

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. Sales reps love a complete profile.

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ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption

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In the world of B2B marketing where a marketer's job is to get in front of and identify those prospects who are likely to become customers, it only makes sense to focus on companies that marketing and sales have determined are more likely to become customers.

Improve Customer Experience and Email Deliverability With a Preference Center

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Instead of an all or nothing scenario, allow them to update subscription preferences and tell you they still love receiving those weekly sales promotions. Most people like to be given a choice.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. We all know how that ended… An adversarial relationship with Sales will get you fired.

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Data is the Key to More Engaging Relationships with Your Customers

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This makes it critical for brands to create unique, timely, and personalized experiences with each engagement to capture the consumer’s attention and generate sales. In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice.