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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

Interactive video for sales just got a big boost from Apple

Biznology

The post Interactive video for sales just got a big boost from Apple appeared first on Biznology. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

11 inspiring case studies of digital transformation

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At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Its cloud solution serves as an innovation platform with a full-fledged sales solution capable of handling the entire buying cycle: pricing, quotes, and orders.

What am I supposed to do with all this data?

Biznology

Sales insights. Sales insights—What features of a product or service are the most attractive to customers? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

A/B 100

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

But when your programs have a nice-sized investment and when you have a complex sales process, then you better be sure you’re focusing on specific audiences and that you are relevant. The sales and marketing team was able to go from connection to revenue with the IT team at GoDaddy.

What is business video content marketing and how to get started

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Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

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6 assumptions push marketing gets wrong

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Their mantra: keep telling the good stories and hopefully you can influence sales. I recently gave a keynote address to the Content Strategy Applied conference in London.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. This dramatically slowed down the number of uninvited sales messages sent to group members.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Isn’t this information that most business, sales and marketing leaders should already know?

Why account-based marketing is a game changer for Japan

Biznology

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. The B2B go-to-market power in Japan resides with sales.

Are your marketing personas your sales market segments?

Biznology

Marketing is supposed to lead to sales, right? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Often, sales teams take different approaches with different market segments.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. B2B LinkedIn Sales Enablement in a Nutshell.

A sales pitch isn’t a relationship

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It’s still all about the sale. The process starts with putting away the sales pitch. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. It had been pitched as a “get acquainted” call.

7 key roles in digital marketing

Biznology

Less mature content organizations measure impressions and traffic, but fail to measure how these KPIs ultimately influence leads and sales. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

million in lost sales every year. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO).

How to simultaneously attract new prospects and retain loyal customers

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Their marketing and sales strategy is to woo customers with low prices for a year, making them feel like they’re getting a deal, and then [almost unexpectedly] hike prices on them after one year.

Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. It feels forced, message-y, and sales-y; kind of like commercials on TV.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Kurt Shaver (Founder of The Sales Foundry) and many others ineffectively newsjack and push out content.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human resources manager all at the same time.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. From there you can drive demand, leads, and sales opportunities.

10 most inspiring digital marketing stories of 2016

Biznology

After the yard sale ended, Krylon listed all of its transformed items for sale online, becoming the first brand to use Pinterest’s buyable pin feature.

How to build a killer content team

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A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). For instance, could their sales writing be a little better? Do you want to crank up your content success to a Spinal Tap 11?

10 essentials missing from your business website

Biznology

First, you want a strong Call-to-Action (CTA) that compels your visitors to move down the sales funnel. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. You want a business website that sells.

What the growth of inside sales means to B2B marketers

Biznology

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Interestingly, inside sales reps appear to be more effective as well. The efficiencies of both sales coverage models are apparent.

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What promotional products are on your desk? [survey results]

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Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales.

10 Reasons why branding is even more important for start-ups

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Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales.

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Selling is to hunting like marketing is to trapping

Biznology

Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing. Business Development and Sales Networking Salesmanship Advertising agency Brand Etsy linkedin Self-employment social media

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Drive sales, traffic, membership? Waiting for class.

Am I connecting with my customers enough? 10 tips for customer outreach

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If you sell air conditioning units, then you may want to set reminders to follow up on sales and service once a year, before the warm season hits. If you run a retail business or a restaurant you may want to inform them about weekly or monthly sales and specials.

Micro-influencer marketing is the new long tail

Biznology

Why Micro-Influencers Increase Sales and How To Find Them. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Video is simply part of the sales conversation. The post Three 2017 B2B sales and marketing video trends: it’s time to make your move appeared first on Biznology.

Five habits of highly-effective entrepreneurs

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You may have to handle accounting, marketing, manufacturing, sales, and any other number of business processes.

I put my Sales money where my CRM mouth is

Biznology

I was looking for a sales and BD platform that would do at least some of the work for me. I decided that I needed LinkedIn’s Sales Navigator as a baseline because my business is online and social and LinkedIn’s it — and nothing’s better than InMails, am I right?

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Better built than bought – how to build your email marketing list

Biznology

Make this a company-wide policy for all customer-facing personnel–sales, marketing, customer service. Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material.

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How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. Finally, go talk to your counterparts in finance and sales, to gather several data points. Allowable cost per lead (net margin per order – direct sales expense, $3,500).