Tactical video for technology sales and marketing


They need tactical videos that support their sales and marketing content strategy. But there’s no doubt that many visitors arrive at websites with specific questions and want quick, credible, answers, not sales-y overviews. Tech companies don’t need a “video strategy.”

The 10 most fascinating people in B2B marketing in 2017


So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” It’s the post-sale experience where success lies.”. Now VCs frequently send him in to companies to clean things up before a sale. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017.

Trending Sources

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

Interactive video for sales just got a big boost from Apple


The post Interactive video for sales just got a big boost from Apple appeared first on Biznology. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The state of B2B marketing in Asia—moving toward digital


That’s good governance, but it lengthens and complicates sales. For example, the sales arm of a property conglomerate may sell machinery to a factory that is both a tenant on their land, and a partially-owned subsidiary.

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What am I supposed to do with all this data?


Sales insights. Sales insights—What features of a product or service are the most attractive to customers? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

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5 helpful hacks to go above & beyond your sales goals


Here are five smart ways to cut through the noise, focus on what’s important, and exceed your sales goals—without raising your stress. And if you hang out on social media all day, your sales goals are toast. What time of day do you make the most sales?

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The salesmanship of influencer marketing


Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


But when your programs have a nice-sized investment and when you have a complex sales process, then you better be sure you’re focusing on specific audiences and that you are relevant. The sales and marketing team was able to go from connection to revenue with the IT team at GoDaddy.

Six powerful B2B marketing tactics you may be missing


But any sales person who is already working the account will want to know about the fresh activity. I still run across B2B marketers who are handing inquiries off to their sales counterparts without effective qualification.

B2B marketing lessons from Michael Brenner


Brenner offered the example of the consulting giant Capgemini , which moved away from a marketing program featuring a famous golfer to an informative web portal Content Loop , which attracted a million visitors, drove $1 million in sales, and cost.1%

Read this article before you start a social media program


From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients. Instead, social media is used ahead of the sale to generate interest, promote expertise, and build a sense of trust.

Getting to ABM: notes from the field


In ABM, the lines between sales and marketing blur. On the alignment side, I am fortunate to work with a sales leader with whom I share a high degree of trust. Together, we merged the marketing and sales funnels. You might think of that as sales operations.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

Socialize your videos for business development


Sales and marketing people take note: v ideo is a medium used for everyday social communication. It feels forced, message-y, and sales-y; kind of like commercials on TV.

A sales pitch isn’t a relationship


It’s still all about the sale. The process starts with putting away the sales pitch. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. It had been pitched as a “get acquainted” call.

How to triple your digital marketing results


Sales? The CTA is, in sales terminology, the “close”: where a rep asks for the order like “Click Here” and “Download Now.” What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads?

5 tips to get people to buy online


Online sales is a booming industry and the revenue is growing exponentially. There will no doubt be more causalities to come yet some retailers have embraced the change and are using online marketing and sales to enhance their business.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. For example, Jeff Molander, a digital sales prospecting trainer and coach, teaches clients to use templates like: Hi, Sam. Engage in marketing for sales alignment.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)


If you don’t understand how to follow up two or three times on an initial email or snail mail marketing or sales pitch, think about how you feel after you sent out all those wedding invitations, right? Think of every email, marketing, sales, or PR campaign as if it were your wedding.

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Why most B2B social media programs fail to generate real leads


If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles? To be effective from a sales and marketing perspective, a LinkedIn program needs a prospect development component.

Where is B2B marketing headed? 7 predictions for 2018


B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.

What the growth of inside sales means to B2B marketers


The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Interestingly, inside sales reps appear to be more effective as well. The efficiencies of both sales coverage models are apparent.

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Should you stop (organic) social media activity?


Timely posts receive slightly more shares and likes but there’s rarely a sales bump. See where your traffic and sales are coming from. Is your boss wondering why engagement is down and people don’t share your posts?

The 10 most fascinating people in B2B marketing in 2016


Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific.

Where to start your B2B video marketing project


Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process. builds trust and confidence during key stages of a sales process.

10 most inspiring digital marketing stories of 2016


After the yard sale ended, Krylon listed all of its transformed items for sale online, becoming the first brand to use Pinterest’s buyable pin feature.

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Marketers need to play a stronger sales enablement role on LinkedIn


Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. B2B LinkedIn Sales Enablement in a Nutshell.

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Are LinkedIn Groups experiencing a crisis?


After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. This dramatically slowed down the number of uninvited sales messages sent to group members.

Are your marketing personas your sales market segments?


Marketing is supposed to lead to sales, right? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Often, sales teams take different approaches with different market segments.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts


So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Isn’t this information that most business, sales and marketing leaders should already know?

What is business video content marketing and how to get started


Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

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How to improve sales with online chat software


Apart from improving customer satisfaction level, live chat can also lead to sales. While many call it the ultimate sales hack, I would say that it’s definitely the easiest and most effective way to improve your website conversion in real-time.

Why account-based marketing is a game changer for Japan


I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. The B2B go-to-market power in Japan resides with sales.

10 essentials missing from your business website


First, you want a strong Call-to-Action (CTA) that compels your visitors to move down the sales funnel. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. You want a business website that sells.

How even social media & social selling experts are getting LinkedIn wrong – Part 1


I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Kurt Shaver (Founder of The Sales Foundry) and many others ineffectively newsjack and push out content.