Biznology

Read this article before you start a social media program

Biznology

From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients. Instead, social media is used ahead of the sale to generate interest, promote expertise, and build a sense of trust.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

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Interactive video for sales just got a big boost from Apple

Biznology

The post Interactive video for sales just got a big boost from Apple appeared first on Biznology. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

The salesmanship of influencer marketing

Biznology

Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The simple truth about what’s driving digital next year

Biznology

According to Deloitte, “digital devices now influence the majority of US in-store sales,” up 400% in just three years.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

But when your programs have a nice-sized investment and when you have a complex sales process, then you better be sure you’re focusing on specific audiences and that you are relevant. The sales and marketing team was able to go from connection to revenue with the IT team at GoDaddy.

Why most B2B social media programs fail to generate real leads

Biznology

If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles? To be effective from a sales and marketing perspective, a LinkedIn program needs a prospect development component.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

If you don’t understand how to follow up two or three times on an initial email or snail mail marketing or sales pitch, think about how you feel after you sent out all those wedding invitations, right? Think of every email, marketing, sales, or PR campaign as if it were your wedding.

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What is business video content marketing and how to get started

Biznology

Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

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The art of narrative storytelling via social media marketing

Biznology

Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

While everybody has their own definition of cheap, if you’re looking to invest in a sales video or a promotional video for your business then you should be looking at something of quality rather than something cheap.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific.

10 most inspiring digital marketing stories of 2016

Biznology

After the yard sale ended, Krylon listed all of its transformed items for sale online, becoming the first brand to use Pinterest’s buyable pin feature.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Was there a day (or month) that saw a huge spike in sales? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes?

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. This dramatically slowed down the number of uninvited sales messages sent to group members.

A sales pitch isn’t a relationship

Biznology

It’s still all about the sale. The process starts with putting away the sales pitch. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. It had been pitched as a “get acquainted” call.

5 helpful hacks to go above & beyond your sales goals

Biznology

Here are five smart ways to cut through the noise, focus on what’s important, and exceed your sales goals—without raising your stress. And if you hang out on social media all day, your sales goals are toast. What time of day do you make the most sales?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Isn’t this information that most business, sales and marketing leaders should already know?

6 assumptions push marketing gets wrong

Biznology

Their mantra: keep telling the good stories and hopefully you can influence sales. I recently gave a keynote address to the Content Strategy Applied conference in London.

Why account-based marketing is a game changer for Japan

Biznology

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. The B2B go-to-market power in Japan resides with sales.

Five habits of highly-effective entrepreneurs

Biznology

You may have to handle accounting, marketing, manufacturing, sales, and any other number of business processes.

Are your marketing personas your sales market segments?

Biznology

Marketing is supposed to lead to sales, right? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Often, sales teams take different approaches with different market segments.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. B2B LinkedIn Sales Enablement in a Nutshell.

A guide to getting started on using hashtags on LinkedIn

Biznology

For example, #SalesTrainer might be a good term for someone who trains sales teams. LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe.

7 key roles in digital marketing

Biznology

Less mature content organizations measure impressions and traffic, but fail to measure how these KPIs ultimately influence leads and sales. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

What the growth of inside sales means to B2B marketers

Biznology

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Interestingly, inside sales reps appear to be more effective as well. The efficiencies of both sales coverage models are apparent.

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How to build a killer content team

Biznology

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). For instance, could their sales writing be a little better? Do you want to crank up your content success to a Spinal Tap 11?

Do you need different kinds of video for sales enablement?

Biznology

I don’t think this approach works as well when it comes to video content for sales enablement. Marketing content vs. sales content. Sales enablement content types. Here are the types of content used in sales enablement considered the survey: email templates.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Kurt Shaver (Founder of The Sales Foundry) and many others ineffectively newsjack and push out content.

10 essentials missing from your business website

Biznology

First, you want a strong Call-to-Action (CTA) that compels your visitors to move down the sales funnel. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. You want a business website that sells.

Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. It feels forced, message-y, and sales-y; kind of like commercials on TV.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

million in lost sales every year. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO).

What promotional products are on your desk? [survey results]

Biznology

Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales.

Silos are for farms, not content marketing teams

Biznology

You should consider this in your own sales and marketing, whether digital or traditional. Sales and marketing should work together. One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted barn.

On the limited value of branded content

Biznology

In B2B, about 80 percent of the sales cycle is unbranded. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on.

How to simultaneously attract new prospects and retain loyal customers

Biznology

Their marketing and sales strategy is to woo customers with low prices for a year, making them feel like they’re getting a deal, and then [almost unexpectedly] hike prices on them after one year.

10 Reasons why branding is even more important for start-ups

Biznology

Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. From there you can drive demand, leads, and sales opportunities.

How social media is changing what brands stand for

Biznology

Sales of her brands actually increased by 346% from January to February (source: Refinery29 ). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions.

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