Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

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Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

SEPTEMBER 7, 2018

In 2017, I also worked as a Product Manager in the Immunology department, at JANSSEN Pharmaceutical Companies of Johnson & Johnson, coordinating Marketing and Sales, building and executing promotional plans in the local Market and Training the Sales people and maintaining a high level of communication with the Key Opinion Leaders (KOL- Doctors).

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Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

MARCH 16, 2018

If you’re an entrepreneur or you work in sales – definitely check him out, he knows exactly what he’s talking about. OUTSIDE OF SOCIAL MEDIA MARKETING WHO ELSE INFLUENCES YOU? Lately, I’ve been on a Grant Cardone kick, reading his books religiously and listening to his podcasts. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE?

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Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Typically, more active on LinkedIn but no other platform other than personal social networks. Thought Leaders.

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Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 19, 2018

We were lucky enough to have Ian Moyse, Cloud influencer, on our influencer panel, who when asked how brands can effectively approach and engage influencers, answered with the below: Ian Moyse – UK Sales Director, Natterbox Limited. “Reach out…get a comment. Ask us to include something on it. ” Improve SEO.

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Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

SEPTEMBER 6, 2017

Social selling – sales team interacting and influencing their prospects on social media. Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers.

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Onalytica B2B

MARCH 1, 2017

2) Facilitate sales opportunities. A CEO participating in the sales pipeline may at first sound counter intuitive. While you may not have the time to converse with prospects beyond the sporadic 144 character tweet, your sales team will. McKinsey researchers estimate that $1.3

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Onalytica B2B

APRIL 26, 2018

A great way to keep the barriers low and create an appealing offer is to approach relevant influencers to contribute quotes to your branded content, as touched on by Ian Moyse , Cloud Influencer & UK Sales Director at Natterbox. It’s quick, easy and relevant to the influencer so they’re likely to say yes. GET IN TOUCH.

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Work Management Lead Ranking Lead Scoring Budget Programs 279

Onalytica B2B

OCTOBER 4, 2017

On the other hand senior management may not be as closely involved in the day-to-day running of an influencer program, but it is imperative to them that influencer marketing contributes to the wider business objectives, such as an increase in market share or sales – AKA the outcomes. How has your brand perception changed?

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ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

MARCH 15, 2018

Sometimes that might entail email automation or sales funnels, where other times we might talk about stacking tweets or other social activities. One other theme that I return to regularly, whether I’m talking about content or social or email, is the idea of a Buyer’s Journey, and what one can do to help that buyer proceed.

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Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Location: New York, USA.

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SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It seems that, to be truly successful, you have to be truly social and, to do that, you need to put relationships before sales.

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Social Media Tips Peer-to-peer Media 84

Onalytica B2B

NOVEMBER 12, 2018

Where they differ from B2B is that the shorter buyer journey and lower value purchase point creates a laser focus on increasing product sales and revenue from their campaigns. Social Media Channels. This is partly due to action in clicks and buys being much easier to measure. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 6, 2017

Hubspot (their sales & CRM tools). On The Tools (creative branded content). Unilad (creative branded content). WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? Social Media Examiner. Content Marketing Institute. Digital Marketer.

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Social Media Paid Search Agency Advertising Agencies Work Management 100

Onalytica B2B

AUGUST 31, 2017

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Bio: Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group.

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Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

NOVEMBER 1, 2017

LinkedIn – I do a heavy amount of speaking , training and writing on the subject of LinkedIn Marketing and Sales so I am heavily invested in optimizing the product for my clients. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? Salesforce – sames as above. ZOHO Product set.

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Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

DECEMBER 6, 2016

In B2B, influencers will be defined as anyone whose opinion can affect the sales cycle, regardless of whether they actually have any real quantifiable power. To achieve this you need to know exactly how you can sway B2B buyers- something that surprisingly enough influencer marketing can really aid with.

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B2B Marketing Work Management Marketing Management Branding 201

Onalytica B2B

JANUARY 18, 2018

I am very passionate about data management, lead management, sales qualification processes and marketing analytics. I’ve learned through over my 10 years of experience in digital marketing and the Martech space, that campaigns and tactics without process and procedures are destine to fail.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

AUGUST 30, 2017

Increase Sales. Specific examples of each are: Brand Equity: ● Brand Awareness. Thought Leadership. Brand Advocacy. Brand Consideration. Brand Reputation. Market Share: ● Lead Generation. Lead Conversion. Of course, many of these work together in harmony, and some are by-products of others.

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Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

OCTOBER 26, 2016

Whilst celebrities are getting a very good deal with endorsing products, this doesn’t always guarantee more sales and ROI for the brand- which is the core aim. ARE CELEBRITY ENDORSEMENTS THE WAY FORWARD?

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Onalytica B2B

FEBRUARY 22, 2017

For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

MARCH 12, 2018

The ultimate aim of the game is as ever, to increase sales. In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions.

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Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

AUGUST 23, 2017

Building relationships with the right influencers can therefore be the catalyst to improving brand value and increasing sales. In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MARCH 9, 2017

However, somewhere along the line assumptions have been made that every “influencer” promoting a brand’s offering is being paid. There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising.

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Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

APRIL 3, 2018

As Product Marketing Manager at Onalytica, Alicia manages and creates the Sales, Marketing and Customer Success collateral to drive new and existing business, as well as working on the design and user experience of Onalytica’s SaaS influencer marketing platforms. GET IN TOUCH. About the author.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

APRIL 11, 2017

However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. A simple transaction-based relationship will always be short-lived and somewhat hollow.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MAY 10, 2017

While the objectives may be the same: amplifying your brand’s messaging to increase brand awareness and ultimately increase sales as a result- the ways of getting there are very different. You cannot engage with influencers off of the back of a one size fits all algorithm- every human has their own algorithm.

Peer-to-peer 252

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Onalytica B2B

APRIL 6, 2017

If you’re viewing influencer marketing as more of an advertising exercise as opposed to a communications exercise: If this is simply a way of increasing brand awareness, product interest and sales, then this may be the favoured approach.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

MAY 3, 2018

As Product Marketing Manager at Onalytica, Alicia manages and creates the Sales, Marketing and Customer Success collateral to drive new and existing business, as well as working on the design and user experience of Onalytica’s SaaS influencer marketing platforms. GET IN TOUCH. About the author.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JULY 26, 2018

While traditional advertising such as TV and print are great at raising awareness of Pharma brands, Social Media influencers are an integral part of the longer-term strategy to target the middle and lower end of the sales funnel. The main hurdle to the industry however, is time.

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Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

FEBRUARY 13, 2018

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Location: Los Angeles, California. Her new podcast “What’s Next!

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

APRIL 20, 2016

It’s converting that traffic and engagement into leads and sales. For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. But they often don’t work on the last few hard yards.

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Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

JANUARY 18, 2017

MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.” ” Piyush Charkha – Audience Development at MarTech Advisor.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

JANUARY 5, 2018

Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. HOW DID YOU GET TO BECOME AN EXPERT IN GROWTH HACKING?

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. That top layer is by far the toughest to crack but the rewards for perseverance are high. The future’s bright, we’re just still a little disconnected.”

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Onalytica B2B

SEPTEMBER 5, 2017

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Top 50 Sales Influencers. HOT TOPICS IN CONTENT MARKETING.

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Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

APRIL 27, 2017

Influencer marketing drives sales. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Evoking trust in a customer could potentially be the difference between a sale and a missed opportunity. A click does not = sales.

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