What is Sales Enablement, Anyway?
Biznology
SEPTEMBER 8, 2020
The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? But it seemed to be mainly about collateral and sales presentations in those days. How do you define “sales enablement”? So I decided to ask Steven W.
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