Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Guest Post by Lauren Carlson, SoftwareAdvice.com. When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 21, 2015

If so, your blog is a means of indirect sales. A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Indirectly. How to Make Money Indirectly from a Business Blog.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

AUGUST 2, 2011

Also known as a sales page, squeeze page). Don’t like the way hard-sell marketers format long sales letters. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. P.S. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JANUARY 10, 2014

Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Source: R.R. Reports from Amazon.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

FEBRUARY 11, 2016

Avoid “sales speak.” But avoid the hype of sales clichés. Share your opinions, don’t be afraid to take sides. Position yourself as a thought leader. The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

MARCH 12, 2014

In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite. This software has the ability to pull up data from ebooks in categories so you can compare sales info. It provides information on bestsellers, marketing, and keywords.

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

JULY 23, 2014

If you’re interested, go to Content for Coaches Summer Sale, here. Let me know if you have any questions about the sale or our services. And, you can get a 10% discount on annual subscriptions with Content for Coaches , if you order before Thursday, July 31, 2014. Contact us by email , or give us a call.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

JUNE 5, 2013

Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales. This is something that you and the host blogger should discuss before you begin a relationship – how much of a sales feel would they like for your posts to have (or not have)?

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

AUGUST 13, 2014

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Is it: Sales. E-newsletter 75%. Articles…56%. Landing pages… White Paper… Free Report… etc. Hey, I can dream, can’t I? Subscriptions.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MARCH 27, 2013

Then follow up with building trusting relationships with your readers that lead to sales. Everybody is selling something, but if you’re not asking for the sale, you won’t get it. It provides quality information that leads to sales. Whatever you’re selling, it’s got to be worth the price.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 26, 2015

And as a thank-you to all my content marketing blog clients (shout out to all my new and renewing content subscribers who took advantage of our sale last week), I want to share it with you all. Over the years I’ve purr-fected my blogging system.

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Writing on the Web

NOVEMBER 20, 2013

Right now we’re having a sale on subscriptions, check it out here: Content for Coaches Thanksgiving Sale. Special note to coaches : If you are a personal or executive coach, I have solutions for you: ready-to-publish content for e-newsletters and blogs , as well as exclusive articles.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Is it easy to download free offers? What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 23, 2013

Avoid “sales speak.” But avoid the hype of sales clichés. Position yourself as a thought leader. ” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. There are times you want people to do something like invest in your business.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 5, 2014

After all, we’re talking about a network which offers traffic that is more likely to drive sales than either Facebook or Twitter. Depending on the type of content you are trying to share and the crowd you hope to reach, Pinterest could actually end up being one of your most profitable sources for social networking.

Social Networks 100

Social Networks Social Media Network Marketing Planning 100

Writing on the Web

SEPTEMBER 24, 2011

It’s designed to produce an action, most often sales. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re a teacher and enjoy educating people without any sales objective in mind. Writing content for marketing is different. Contact you for more information?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. Everybody’s scrambling to get people over to the Scribe site before the deadline Friday Nov. 5, 2010 at 5 p.m.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

OCTOBER 28, 2015

They want information and education, maybe even with a little entertainment, not sales pitches. I always give them plenty of bonuses, and excellent follow-up emails with additional information. The key is to respect the people who give you their email address.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

AUGUST 22, 2015

When readers learn from the comments from other people about your business, they become your most persuasive sales people. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

DECEMBER 30, 2010

Related posts: Content for Coaches: Save 15% during Memorial Day Sale. Content Sale: End of Year Discounts from Customized Newsletter Articles. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Content for Coaches and Consultants: new site launches.

Consulting 100

Consulting Work Management Content Marketing Marketing Management 100

Writing on the Web

SEPTEMBER 19, 2016

Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. Being aware of these costs can eliminate surprises down the road, especially if you’re housing the database on your own server (or on your own computers) rather than offsite with a vendor.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

MARCH 3, 2014

In the last two years alone, we’ve seen an explosion of ebook sales because of the proliferation of e-readers. A blog is only one channel for online content marketing, along with social media networking sites. Another key communication channel is publishing expert ebooks. Amazon has now sold more ebooks than all forms of print, ever.

Amazon 100

Amazon Barriers High Quality Lead Network Marketing 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Related posts: 5 Phrases to Close the Sale on the Phone or by Email. Email can’t do that. Add to a lense on Squidoo.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

OCTOBER 14, 2015

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. And of course, many blogs are created with the sole purpose of an online store.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JANUARY 20, 2014

How blogging can help promote book sales and build a fan base. Honestly, it is work, as I’ll be learning everything that’s changing in the world of digital book publishing, particularly the marketing pieces. How to use social media sites wisely. What are the traditional marketing pieces not to be skipped – PR, etc.

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

JULY 29, 2010

Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits client stories content marketing with blogs converting readers to clients landing pages persuasion triggers sales pages social proof testimonials.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

OCTOBER 9, 2011

Note: One of the best systems for handling registrations and sales is KickStartCart. Many people making money and marketing on the Web use this software because it handles so many tasks such as registrations, subscription, sales, affiliates, autoresponders and such. You will be successful.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

SEPTEMBER 10, 2014

At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. I took a few courses and studied what worked, copied a few writers I admired.

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

FEBRUARY 14, 2014

Blog content to drive interest and sales. The AuthorU Extravaganza covers a lot of the key elements that are necessary if you don’t want your book efforts to be wasted: Website support for your book. Social media marketing. Other marketing channels. Distribution for your book, including stores. Ebook formatting for various e-readers.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

JANUARY 9, 2014

Amazon.com makes it easy for you to find out other titles, readers’ reviews and sales results. Fortunately there are online tools that will help you discover more about your ebook topic. Survey tools like SurveyMonkey makes polling easy. As an expert, you can ask colleagues as well as clients for their ideas and opinions.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

SEPTEMBER 5, 2012

Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. The most persuasive marketing tool that exists is face-to-face human interaction. Are your presentations truly persuasive , or could you improve?

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

AUGUST 7, 2013

And sometimes, the post is published free, but the blog owner gets a commission for any referral sales. These sponsored blog posts must be on a topic that would be interesting to your blog’s reader base. The blog publisher can negotiate how much to charge for sponsored posts. Pros: Money!

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

NOVEMBER 14, 2012

Here are a couple of SEO resources I like: Suzanne Bird-Harris’ DIY-SEO (free), and her Sales Pages for WordPress (for fee). Most of what you need to know about optimizing your content for search engines can be learned online, even for free. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free).

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

JUNE 14, 2010

Specifically, I’m going to interview an expert about how to create a sales page using Wordpress. Stay tuned for a date, and… of course, a WP sales page where you can sign up for the free class and learn more Wordpress tips.

Domain 100

Domain Marketing Management Traffic Stats 100