Lattice

OCTOBER 24, 2018

Improving Marketing Effectiveness: Marketing And Sales Alignment According to Forrester Research, 92 percent of B2B organizations struggle with.

Forrester 140

Forrester B2B Sales B2B Marketing Marketing 140

Lattice

OCTOBER 24, 2018

Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores …

Lead Ranking 145

Lead Ranking Lead Scoring Leads Lead 145

Lattice

FEBRUARY 20, 2019

Learn how MSC utilized Lattice's AI-powered insights to enable their sales team to intelligently cross-sell to existing customers, expand their revenue, and acquire new customers.

Digital Transformation 113

Digital Transformation Cross-Selling 113

Lattice

OCTOBER 24, 2018

You rolled out your marketing automation program over the past two years, aligned with your sales … Does this sound familiar?

Lead Ranking 184

Lead Ranking Lead Scoring Relevance Leads 184

Lattice

OCTOBER 24, 2018

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and …

Salesforce.com 154

Salesforce.com Curation CRM 154

Lattice

OCTOBER 24, 2018

A common failure among marketing and sales teams is the lack of communication. The lack of communication ultimately trickles down …

Lead Nurturing 147

Lead Nurturing Leads Lead Marketing Qualified Leads 147

Lattice

OCTOBER 24, 2018

Marketing and sales alignment (or lack there of) is a common challenge plaguing companies … Do You Trust Me?

Trust Marketing 113

Trust Marketing Ad Building Paid Search Agency Marketing 113

Lattice

NOVEMBER 5, 2019

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help.

Outreach 100

Outreach ABM Account Based Marketing Linkedin 100

Lattice

OCTOBER 24, 2018

Need a quick test to determine if marketing and sales alignment is an issue at your company?

Paid Search Agency 138

Paid Search Agency Marketing Companies 138

Lattice

SEPTEMBER 21, 2016

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

DECEMBER 9, 2016

Organizational success will be measured by improvements in both marketing efficacy and sales productivity.

Marketing 100

Marketing Product 100

Lattice

JULY 19, 2016

And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. The post Fix your Funnel with Predictive Marketing and Sales appeared first on Lattice Engines.

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

OCTOBER 24, 2018

Last year we uncovered that 90% of sales reps are overwhelmed at the amount of data available.

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113

Lattice

MAY 10, 2016

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. Getting alignment between sales and marketing is crucial for any company that wants to grow beyond its start-up stage.

Leads 100

Leads Lead Marketing Qualified Leads Forrester 100

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

JANUARY 30, 2017

Learn best practices from Lattice and Perkuto on how to put your account-based marketing and sales programs to work.

Account Based Marketing 100

Account Based Marketing Practices Marketing Best Practices 100

Lattice

OCTOBER 24, 2018

It might sound like a ditsy question, but who are you giving your leads to? Answering it can shed a …

Marketing 153

Marketing Leads Lead Marketing Qualified Leads 153

Lattice

SEPTEMBER 26, 2016

How would you grade your marketing and sales alignment? Now be a shade more honest – SiriusDecisions states.

Marketing 138

Marketing 138

Lattice

SEPTEMBER 26, 2016

Marketers are always looking for ways to increase alignment with sales and ensure that reps follow up on leads they.

Leads 100

Leads Lead Marketing Qualified Leads Marketing 100

Lattice

OCTOBER 24, 2018

Editor’s Note: We are putting the final touches on our next ebook – Predictions 2013: What’s In Store …

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Lattice

OCTOBER 24, 2018

Our precious, precious, MQLs. We hunt them down, we nurture them up, and, finally, we pass them over …

Marketing Qualified Leads 203

Marketing Qualified Leads MQL Tactics Tips 203

Lattice

SEPTEMBER 26, 2016

Many think that predictive lead scoring only works for companies with an abundance of inbound leads, but this isn’t the.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring High Quality Lead 100

Lattice

OCTOBER 24, 2018

Recently, VentureBeat dropped news that Salesforce.com is rumored to announce its Analytics Cloud at Dreamforce in a few …

Analytics 100

Analytics Salesforce.com Marketing 100

Lattice

OCTOBER 4, 2016

As a pioneer in AI solutions for B2B marketing and sales, Lattice has always believed that its not only important to get the predictions right, but to provide the right context around those predictions so that sales and marketing can take action. Sales reps can use this interactive dashboard to identify what to sell next.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

MAY 3, 2016

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.

Enterprise Management 100

Enterprise Management Lead Ranking Lead Scoring CRM 100

Lattice

APRIL 13, 2016

Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time. In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

DECEMBER 2, 2019

What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result.

Intent Data 130

Intent Data Intent Effectiveness 130

Lattice

MAY 13, 2016

Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why. Finally, its critical in businesses that sales and marketing teams become more transparent with one another. During the pilot phase they adjusted the lead flow in a way that wasn’t working for the sales team.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

JANUARY 11, 2016

Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Getting Started. Collaboration is key here. Simple Example.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

OCTOBER 24, 2018

In particular, both Sales and Marketing invest … In many ways, data is the lifeblood of a B2B organization.

B2B Sales 193

B2B Sales B2B Marketing B2B Organization 193

Lattice

OCTOBER 24, 2018

Re-align with Sales. Once you launch predictive lead scoring, you must education your sales team on …

Lead Ranking 133

Lead Ranking Lead Scoring Leads Lead 133

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MARCH 16, 2016

But smart teams understand that better segmentation is the key to B2B sales and marketing success. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.

Lead Ranking 100

Lead Ranking Lead Scoring Forrester Act-On 100

Lattice

OCTOBER 5, 2016

My company Lattice built an AI-based marketing & sales solution from the ground-up. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. End users need explanations not orders – A sales rep is never satisfied with a purchase probability because it is not actionable information.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

OCTOBER 5, 2017

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations.

Class 140

Class Conference Organization Ad Building 140

Lattice

DECEMBER 18, 2015

Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. Good news, you just heard about this company called Lattice that offers predictive marketing solutions to help bridge the gap between marketing and sales! Clearly you need to fix the problem.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 100

Lattice

NOVEMBER 13, 2015

But marketing and sales may not be aligned on the same path to get to that end. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. This allows you to auto-qualify lead for sales in real-time. Prioritize Sales Follow Up.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100