Buzz Marketing for Technology

NOVEMBER 21, 2012

While your website may not be performing B2C-like monetary transactions, a B2B site is still an important touch point in the sales and marketing funnel. Either way, the company’s aim is to educate the prospect to drive a sale. Like many B2C sites, your products and services pages are a category. There is no exception for B2B.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 5, 2014

Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

AUGUST 12, 2009

As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned.

Advertising Agencies 100

Advertising Agencies Social Media Paid Search Agency Segmentation 100

Buzz Marketing for Technology

APRIL 10, 2013

After all, no visitors, no sales. You want sales, not just visitors. But can you really document how that increased traffic contributed to sales? This is where testing and personalization are essential to turning traffic into sales. To be sure, driving traffic is a critical mission for any e-commerce site.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

JANUARY 19, 2010

Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

JULY 14, 2010

Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Email this to a friend? No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. Moreover, this year Cyber Monday sales alone hit $1.98 The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100

ROI Lead Gen Lead Ranking Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? Posted in Customer Experience Mobile.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

And if you listen carefully enough, they have likely told (or showed) you why—and when—they are leaving without completing the sale. After all, by throwing them a bone with shipping fees, you’re sure to make up for those costs in additional sales and Average Order Values. Make registration simple. Leave room for virtual lay-a-way.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. But do we really have an all in one Closed Loop market system that does it all? How about your partner community and the leads you have given over to them.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Sales to new customers jumped by 27% (More revenue!). Results : $250,000 sale found using social media and completed in 14 days. Never is that more true than at budget time.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MAY 15, 2013

IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships. It also needs to be a reliable gateway to actions that grow sales beyond the initial purchase, such as cross-selling and upselling. Placing the CMO in charge allows for the best of both worlds. One word: data.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Link to Original Audio Source Signup for this Podcast Series About Stuart Stuart Bowen, Senior Director of Virtual Events, ON24 In his current position, Stuart overseas the Sales and Business Development of ON24 Virtual Show, working with Sales, Executive Management and Product Development. Learn more on [link].

Webcast 100

Webcast Marketing & Strategy Work Management B2B Sales 100

Buzz Marketing for Technology

APRIL 28, 2009

If the best place to get make a sale is with your existing customer base then the SECOND best place to make a sale is contained in your lead nurturing system. And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. In a recent meeting with Forrester analyst Peter Burris he pointed out to me that this customer is not a customer of sales but a “customer of marketing”!

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

The marketing group, combined with the sales force, is the point in the company where the market understanding resides. A veteran Silicon Valley marketer, Guzeman founded the Mindpik consultancy in 1988 to develop sales and marketing programs for new product launches, startups and turnarounds.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

JUNE 1, 2009

Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. It's true that every manager has their blind spots but I think marketing managers have it worse than other managers when it comes to hiring since most marketers are optimists by nature. What do they say?

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

NOVEMBER 20, 2008

McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years!

Advertisements 100

Advertisements Advertising Statistics Paper 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Answer – Yes I think it could!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 9, 2008

While this revolving door of marketing is alarming – the way to “break free of this relevancy crisis is to absolutely be accountable for the one and only metric that counts to a business and that’s growth [in sales].” (see Taken together I think there is a prescription for the evolving CMO.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites). Test your theory.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. It was also becoming tougher to engage new customers since many of the traditional sales processes were being replaced by web based content.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

APRIL 7, 2009

I immediately asked my entire team to join since I wanted us to post some discussion threads and get reaction from sales people on our upcoming programs. And at last week's VoiceCon conference I got to meet some of these folks face to face and it was like we were already long time friends.

Social Media 100

Social Media Peer-to-peer Media Social Networks 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Social media data analysis opens windows into consumer conversations, producing real- or near-real-time data that can guide key decisions in marketing and across the value chain including product development, production, sales and customer support. Better data can lead to better decisions and, ultimately, better outcomes. Now that’s cool.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

MARCH 16, 2010

I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Time for a new phone system very soon,” Moments after this tweet was posted we responded with this tweet: “@[prospect] – let me know if we can help you – we have some Strategic Consultants that can help you assess your needs.”

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 25, 2009

Following the release of the movie Reese's Pieces sales went up 65%. When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M's as the candy that ET was most attracted to - Mars said no but Reese's Pieces said yes. That's no small feat to move the needle of a candy manufacturer that much!

Advertisements 100

Advertisements Advertising Interactive Marketing Tagging 100

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. e-commerce sales are expected to. Think in experiences, not channels. Only real-world testing can provide definitive answers.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

MAY 18, 2009

And recently it has started to track Twitter-spurred sales at the register. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

MAY 28, 2014

Whether you leverage banners, email, content syndication, telemarketing, search or a combination and whether you utilize cost per acquisition, lead, sale, click or incoming call, you need to analyze marketing performance data by media channel, media source, creative, content, offers and campaigns all in one place.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business.

Facebook 100

Facebook Social Networks Social Media Tagging 100