Ambal's Amusings

MAY 17, 2010

Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. eMarketing Strategies for the Complex Sale by Ardath Albee.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing teams and sales teams are different within a company. Sales teams need to engage with prospects through various phases - pre-sales, nurturing them, educating them, contracts, actual sales and post-sales. Marketing customer engagement is clearly very early stage as compared to sales customer engagement.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MAY 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JANUARY 7, 2010

If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Cindy King.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. eMarketing for the Complex Sale. We asked "What are key marketing trends and predictions for 2010?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. eMarketing for the Complex Sale. We asked "What are key marketing trends and predictions for 2010?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

APRIL 14, 2010

" As buyers gather the information and insights they need online, the role of field sales will fall precipitously " Steve Woods' Marketing Prediction for 2010. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Ambal's Amusings

AUGUST 11, 2010

" Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. CMOs will be asked to extract sales-ready pipeline from the demand gen equivalent of oil shale. What actions should marketers take in 2010?" Tom Scearce.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

NOVEMBER 12, 2009

Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. “Highlight business impact” Cindy King's Bio. Get Customers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

JUNE 28, 2010

" Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. What actions should marketers take in 2010?"

Social Media 100

Social Media Social Marketing Media Marketo 100

Ambal's Amusings

FEBRUARY 18, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. eMarketing for the Complex Sale. Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

NOVEMBER 30, 2012

The book discuss on how key content tactics influence search engine rankings and sales conversion. Drawing on the latest research, ideas, and case studies in content marketing, this book offers what types of content best suit your specific business, market, and industry. How one can leverage social media to connect with the target market.

Content Marketing 100

Content Marketing Content Mobile Marketing Case Study 100

Ambal's Amusings

JANUARY 14, 2013

Prezi can be used for Sales & Marketing, Training & Development, or just want a tool to collaborate within your team, Prezi also helps in engaging the the audience. Prezi for iPad: Prezi automatically sync with iPad and you can create, edit, present, and share your prezis anywhere with simple, intuitive multi touch gestures.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

SEPTEMBER 1, 2010

He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic. Ardath Albee's book E-marketing Strategies for the Complex Sales. We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Peer-to-peer 100

Peer-to-peer Buying Cycle Marketo Marketing & Strategy 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

APRIL 21, 2010

Lead Generation for the Complex Sale — Brian Carroll. eMarketing Strategies for the Complex Sale — Ardath Albee. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you. Recommended Resources. Over to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

FEBRUARY 4, 2010

This experience included a variety of sales, marketing, business development, and management positions. In February 2009, InformationWeek Business Technology Network published a report entitled " How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process. Jonathan Kantor's Tip. Cindy King. Get Customers.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

DECEMBER 8, 2009

This experience included a variety of sales, marketing, business development, and management positions. Enterprises used certain deliverables to support their sales activities such as spec sheets, brochures, and sales guides. Edwards Enterprise Software (now a division of Oracle Corporation). Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

She is the author of the first published book on the topic of customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

AUGUST 5, 2010

This experience included a variety of sales, marketing, business development, and management positions. Janice King of WriteSpark is a prominent freelance technical copywriter who creates white papers, case studies, and other sales materials for global technology companies such as Cisco, Nokia Siemens Networks, Hewlett Packard, and Sprint.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 9, 2010

This experience included a variety of sales, marketing, business development, and management positions. And some papers that seem to be aimed at those just starting to explore their options close by trying to make the sale (how many white papers have you read that finish with "call us"?!). Jonathan Kantor's Tip.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? This experience included a variety of sales, marketing, business development, and management positions.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

OCTOBER 6, 2009

Mac McIntosh Sales Leads Insights Twitter B2B_Sales_Leads. Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset by Casey Hibbard (MON Giveaway). Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll (TUE Giveaway).

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

OCTOBER 20, 2009

In layman’s terms, we help technology companies generate and manage sales leads. Sewell: I worked in high-tech sales for a few years after college but always knew I wanted to move into marketing. Sewell: Connect Direct Inc. CDI ) is a full-service marketing agency specializing in demand generation and lead management.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

MAY 5, 2010

So don’t just send them to sales: be sure to score them to identify the best ones, and nurture and develop the rest with more great content and thought leadership. By getting your company’s expertise out there, you create broad awareness and affinity for your brand. Recommended Resources. Modern B2B Marketing Blog.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 31, 2010

How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Killer Questions to Ask Before Starting a White Paper Project.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

APRIL 26, 2010

Ardath Albee - eMarketing Strategies for the Complex Sale. To succeed, especially in B2B, they must look for solutions that measure ROI. Recommended Resources. Paul Dunay - Facebook Marketing For Dummies. Connected Marketer Blog. Over to you.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Ambal's Amusings

NOVEMBER 25, 2009

Well adjusting your site's design to reflect seasonal moods could help increase sales. Have you ever noticed how inhaling the smell of warm bread at the grocery store makes you want to immediately bite into a baguette? Brick and mortar stores have been doing it for decades, and so has Google. Any other tips you'd like to share with us?

Merchandising 100

Merchandising Marketing Budget Budget Programs Marketing Budget Creation 100

Ambal's Amusings

MAY 3, 2010

This means that the relevant and compelling content that small businesses deliver directly to buyers will be vital to sustain and to grow sales. Both b2c and b2b marketers will follow this path.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100