LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral. A Pew Research study found that 2.5%

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Webbiquity

NOVEMBER 29, 2019

The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. With SEO, it’s possible to get 1,000 visits and generate no leads/customers, or get 100 visitors and generate 10 leads, depending on the type of keywords that are getting the traffic.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Marketing Insider Group

JANUARY 21, 2022

You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral. How often do they post on each platform? What do their marketing campaigns entail?

Social Media 318

Social Media Organization Media B2B 318

PFL

OCTOBER 26, 2021

Whether it’s a segment of your collected leads or a sales-driven personalized step, marketers can drive significant individual attention by enabling sales staff to personalize a step in the sequence. The post ‘Orchestrated Serendipity’ and the Viral Marketing Campaign appeared first on PFL.

Viral Marketing 98

Viral Marketing Campaigns Segmentation Marketing 98

Oktopost

NOVEMBER 16, 2022

Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Pricefx , the leading SaaS-based price management, and price optimization solution, is creating a bridge between sales and marketing. Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

FEBRUARY 13, 2024

This year, in the week leading up to the big game, there was a defined cadence with a clear uptick toward the second half of the week leading into Super Bowl Sunday. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar.

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

Contently

DECEMBER 21, 2022

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Well, “viral” in 1939 terms. Rudolph could lead the reindeer sleigh team! named Rudolph did go viral: 2.4

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Optinmonster

FEBRUARY 21, 2024

While driving traffic to your blog posts via your email list won’t directly result in new leads, it’s another good way to boost traffic to your new content and build up momentum. Besides, your blog content is really important for nurturing your leads and turning them into customers. But did that traffic convert into leads?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Zoominfo

MARCH 17, 2021

More traffic means a greater likelihood of conversion, and possibly a sale. It also allows you to extend your reach to a broader audience and generate more qualified leads for your website. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. It can take time to acquire and retain customers.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. What Is Lead Generation? While lead generation may seem to share the same goals and aims as demand generation , the techniques utilized are different. How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

MARCH 11, 2024

The Benefits of Gamification Marketing Gamified content makes your sales funnel better. Gamification helped Volkswagen China’s crowdsourcing project go viral. Ford Motors increased sales by more than $8 million and boosted Facebook likes by 600% with gamified content. Want to exceed your sales and marketing goals?

Examples 104

Examples Planning Paid Search Agency Interactive Marketing 104

ClearVoice

FEBRUARY 2, 2024

Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Your content —and brand — go viral. Going viral pays. You’re not alone if you’d never heard of Haynes Baked Beans before their funky ad.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. Likes and Shares: Reflects the popularity and virality of content among consumers.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority.

Social Media 110

Social Media Media Business Viral Marketing 110

Rev

APRIL 19, 2023

You’re wrong if you thought sales prospecting and lead generation were the same things. While they are related, sales prospecting is a more focused and targeted process that involves finding potential customers who may be interested in your offer. For new sales reps, cold calling can feel useless and nerve-wracking.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Martech Advisor

APRIL 3, 2020

Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders are frightened by the risk of the upcoming recession no one expected a month ago. What used to be inside sales will become “sales as usual.”

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing.

Social Media 100

Social Media Features Media Curation 100

Oktopost

AUGUST 26, 2019

But before you can do that, you need to develop a general content strategy that will address the different stages of the sales funnel with appropriate and relevant content. You have to deliver video content that will meet your B2B customers at the precise spot they’re at in the sales funnel. Imagine buying a car. Evaluation.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

ClickDimensions

DECEMBER 19, 2022

Fact: 75% of B2B leads now use social media during their buyer journey – Source . Marketing and Sales teams need to be unified, and tasks automated in order to ensure no mixed messaging or delayed response is experienced by customers. . 2023 Marketing Trends: Which trends are making it big?

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. When measuring brand awareness, think of it as a popularity contest where you find out who’s leading the race. Or are they searching for generic terms that lead them to you?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Get everyone from the various teams (product development, marketing, customer services, sales, etc.) It’s about finding ways to make your product inherently viral.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Top Rank Marketing

OCTOBER 19, 2023

It results in higher close rates, post sale expansion and better customer experience. Of course this story went viral and served as a great customer “delight” experience. It ensures that marketing and sales efforts are directed towards the most promising opportunities, reducing wasteful spending.

Rules 114

Rules B2B Marketing Work Management Customer Satisfaction 114

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition. Not every social media post is going to generate leads. Build trusted relationships.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

ClickDimensions

FEBRUARY 15, 2023

One of the ways in which SMBs can achieve this level of refined personalization is through Sales and Marketing Automation. As business leaders, expecting your Sales and Marketing personnel to remember each and every individual customer’s preference for the level of contact they prefer is far too much. trillion Euros (over 4.2

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. What is social media SEO? Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Being relatable as an employer branding strategy where traditional B2B sales methods don’t work. Episode Summary. But where do B2B marketers fit in? Meet Haily. Love Going Behind the Post?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? Instead, here’s a breakdown of engagement rates by the leading social media channels. OptinMonster is the best lead generation software that can help you monetize your website traffic. Which Drives More Sales: Email or Social Media? Do emails work to drive sales?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

PFL

OCTOBER 26, 2021

Whether it’s a segment of your collected leads or a sales-driven personalized step, marketers can drive significant individual attention by enabling sales staff to personalize a step in the sequence. The post ‘Orchstrated Serendipity’ and the Viral Marketing Campaign appeared first on PFL.

Viral Marketing 52

Viral Marketing Campaigns Segmentation Marketing 52

Sprout Social

OCTOBER 11, 2021

Humour is often the catalyst to help explode your post into something viral. But don’t forget to think about how you will keep them and lead them through the sales funnel. Looking to increase sales? In this Beauty Bay example, they use humour to alert their followers to a new sale email. They will appreciate it ??.

Social Media 142

Social Media Media Top of Funnel Business 142

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 92

Lead Scoring Lead Ranking Generation Webinar Metrics 92

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Invest in creating opportunities like branded photo ops, great swag bags and unforgettable moments.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68