Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Oktopost

JUNE 6, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Majority of products and services revolve around your customers but once the sale is closed, how do you keep the customer as the focus of the business?

Top of Funnel 69

Top of Funnel Work Management Youtube Touchpoints 69

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. This tool is also free.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

The ABM Agency

APRIL 2, 2021

Several years ago, it was revealed that ads for many of the world’s largest companies appeared alongside hate-speech videos on YouTube. The sales cycle or decision-making process for consumers is short, with only one or two decision-makers. There are also as many as six to 10 decision-makers in a longer B2B sales cycle.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Vidyard

JANUARY 24, 2022

No matter how you prefer to consume your sales content, we’ve got a little something for everyone. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 Surf and Sales 1.8

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

SmartBug Media

MARCH 3, 2023

With so many channels to potentially reach and engage with folks—from social media and influencer marketing to paid advertising on YouTube, Google, and other mediums—it’s not always easy to know how to appropriately reach your customers with the right message and context. Note: Tailor to client’s typical sales cycle.

Template 98

Template Advertising Agencies Sales Cycle Order 98

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). blog posts, articles, videos, etc.),

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Oktopost

OCTOBER 27, 2021

VP of Sales, Jason Stone, of Oktopost takes the hot seat. Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing and sales leaders?

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Oktopost

SEPTEMBER 22, 2021

B2B sales cycles can be long, so know what your audience needs for the long haul. They will see your display ads as they browse websites, news platforms, watch YouTube videos, or use Google applications. Thanks to YouTube’s skyrocketing popularity in recent years, it has become the number two search engine on the internet.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. They often listen to podcasts or YouTube videos.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

DiscoverOrg

SEPTEMBER 5, 2018

Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success. Check out the video version on YouTube ! Please subscribe to our YouTube channel , and offer commentary, if you’d like. ” Let me explain.

Top of Funnel 141

Top of Funnel Video Marketing Marketing Qualified Leads Lead Ranking 141

Salesforce Marketing Cloud

MARCH 7, 2023

They might use Sales Cloud to keep track of opportunities and close deals. With the help of a Salesforce Admin, your salespeople can set up personalized dashboards, fields, alerts, and reports to shorten the sales cycle and track every lead in greater detail. And that’s just one department.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

DiscoverOrg

APRIL 17, 2019

So the messaging should be tweaking and tweaking and tweaking the buyer’s opinion: Driving me HERE, through the sales cycle. While she’s not directly involved in my sales cycle per se, I know she wanted me to get a machine that she can show her daughter how to use. Step 5: Engagement with a salesperson.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

DiscoverOrg

SEPTEMBER 26, 2018

Objections are something we hate hearing in sales – but if we’re honest with ourselves, we realize that in order to sell effectively, we have to hear objections during a sale cycle. So if we’re not getting objections, as a good sales rep, we should start trying to seek them out. In fact, Gong.io

Sales Cycle 159

Sales Cycle Validation Pricing Price 159

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. And if you’re stuck, YouTube is teeming with helpful tutorials to get you started. it’s no wonder YouTube wants in on the action. It’s Easier Than Ever to Create Videos.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Zoominfo

AUGUST 26, 2021

Hire sales representatives who have hunger and determination. It’s particularly important across the long, sometimes hard road of a SaaS sales cycle. As with a business development representative, your sales rep will need to learn your basic methodology quickly and adapt to frequent changes. YouTube, Instagram).

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Tiecas

JANUARY 27, 2024

One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. The problem becomes even more difficult because of the long sales cycles and the many stakeholders involved in buying decisions. Don’t rely 100% on organic SEO for your audience to discover your industrial blogs. Engagement Time, etc.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Only B2B

FEBRUARY 23, 2022

This results in excessively extended sales cycles with up to eight contact points and a greater chance of lead abandonment. As a result, lead generation procedures in the United States have increasingly used automated sales processes in order to fill their pipelines with more prospects.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Vidyard

FEBRUARY 13, 2020

New Breed , a customer acquisition agency for high-growth B2B companies, increased win rates by 33% and shortened sales cycle by 41% without experiencing any decrease in average deal value. When we put our standard two-minute product tour on YouTube, the process was simply a nightmare. Digital 22: Generated £1.6

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

DiscoverOrg

SEPTEMBER 5, 2018

Sales professionals (including myself) will usually focus on the sales cycle, and the prospect that you’re trying to sell something to, in a negative way. It’s outdated, and sometimes, it’s a complete waste of money: That’s the status-quo thinking that attends to most of our sales cycles.

Top of Funnel 120

Top of Funnel Video Marketing Marketing Qualified Leads Transparency 120

The Marketing Blender

MAY 4, 2021

Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Make sure your budget aligns with the areas your want to optimize. But what about if your brand is you—a thought leader in your industry.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Oktopost

JULY 30, 2020

The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Webinars can be pushed to YouTube or Facebook Live.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. Newsletters.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Markempa

AUGUST 19, 2021

Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. There are multiple opportunities that come with influencer development, which include: Getting more opportunities with people and companies, you may have not otherwise engaged with.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Only B2B

SEPTEMBER 20, 2017

Did you know that every minute , 1440 blogs are published and 500 hours of videos are uploaded to YouTube? Sales Metrics. Sales metrics deals with revenue per sale, sales from returning vs. new customers, sales per prior activity, number of successful collaborations, average length of sales cycle, and *drumroll* please.

Click Rate 120

Click Rate Distribution Sales Cycle Social Media 120

Only B2B

NOVEMBER 23, 2021

At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). A large percentage of marketing efforts and resources are wasted when sales and marketing teams are not synchronized.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

The Lead Agency

JULY 7, 2019

Remarketing is particularly effective for B2B businesses due to the longer sales cycle and complex buyer journey. You can also set up video remarketing for people who have watched a video on your YouTube channel. These ads can be shown at the beginning or in-between the videos that your audience are looking at on YouTube.

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

KoMarketing Associates

APRIL 27, 2017

Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

DiscoverOrg

MAY 1, 2019

You also empower your team by helping them engage with decision makers; and moreover, that EVERY sales cycle starts with decision makers. And it this is valuable, please subscribe to our Youtube channel. Direct access motivates your team to aim higher and hustle harder – boosting the bottom line for everyone. Thank you!

Contacts 120

Contacts Sales Cycle Youtube Training 120

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40