PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. One such vertical where this is especially prevalent is healthcare technology. Given that the decisions made can quite literally be a case of life or death, this prolonged sales cycle is hardly surprising.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Zoominfo

AUGUST 1, 2023

Businesses in every sector and vertical are overwhelmed by data. Next steps for ZoomInfo include baking generative AI call analysis into sales-call coaching. Businesses gained more visibility into their customers and markets, and no longer had to cast ever wider nets in the hope of reaching new audiences.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

JUNE 10, 2021

AEs, on the other hand, focus on the first prospect meeting and then work the sales cycle until the first transaction takes place. This is different from the way a lot of other companies do it,” says Steve Bryerton, vice president of sales at ZoomInfo. “At Then, they needed to work the sales cycle and close them.

Zoominfo 100

Zoominfo Sales Cycle Lead Ranking Gartner 100

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Heinz Marketing

NOVEMBER 30, 2021

Defining attributes will encompass everything from industry, vertical, company size, geography, tech stack and organizational maturity. . Some other useful metrics that will also pinpoint your ICP: Average sales cycle. What are common firmographic, demographic, and behavioral attributes across your most valuable customers?

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

Kaon

NOVEMBER 6, 2018

Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. In other words, they needed a tool that would help elevate conversations with their 400+ global partner companies and speed up the sales cycle. The Solution.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Heinz Marketing

FEBRUARY 17, 2021

Industry or Vertical nurture. Again, if your database has enough information on different verticals of your target audience, this is a nurture track you can use to speak differently to each vertical. If not, you can develop separate nurtures for each of your products if you think the audiences are vastly different.

Top of Funnel 131

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 131

Madison Logic

JULY 6, 2023

Within the SMB market, our data reveals that the Manufacturing vertical shows high engagement and research activity with AI content and messaging. Execute a Personalize Campaign Strategy at Every Stage of the Sales Cycle To increase conversion rates, marketers should create persona-relevant and easily consumable content focused on AI.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

SmartBug Media

JUNE 5, 2020

Marketers and sellers in the manufacturing world today are trying to find new ways to speed up sales cycles, engage with growing buying committees, and sustain efficient revenue growth. Industry or vertical. How does defining your ideal customer profile help generate higher quality opportunities for your sales team?

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Zoominfo

OCTOBER 22, 2021

In these instances, all signs point toward enlarging your sales team and perhaps even toward refreshing your sales methodology. Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g.,

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

MAY 30, 2018

Accelerate lead nurturing and sales cycles: Understanding a prospect’s status in the buying cycle helps both content marketers and sales reps do their jobs more efficiently. Use predictive analytics to prioritize the content formats that perform best with your audience.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Martech

FEBRUARY 28, 2022

But many sales cycles have times when we need to be quiet, stop sending emails and leave the work up to the sales team. You’re also looking at how your marketing automations performed at each step and how they were tagged by source, vertical, intent, dollar amount, and other factors. Silent periods.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

LeanData

MARCH 24, 2021

Buyers tend to be evasive – on average, 70 percent of the sales cycle is completed before there is an interaction with a salesperson. Who owns the geographic territory or industry vertical? Consider the following: Buyers tend to by anonymous – only 10 percent of website visitors identify themselves.

Account Based Marketing 83

Account Based Marketing ABM Marketing Analytics Tools Top of Funnel 83

Circle Studio

JULY 7, 2022

Over the last several years, many A/E/C firms have been trying to chase every client and vertical they possibly could. What are the verticals and geographic markets that have the most potential for success? The ultimate goal is to be magnetic by creating marketing that your prospects and clients find helpful and will seek out.

Marketing Budget 60

Marketing Budget Marketing Strategy Marketing & Strategy Account Based Marketing 60

Madison Logic

AUGUST 9, 2022

The Education vertical shows aggressive buyer research for technologies to help them provide more accessible, interactive experiences for students in virtual and classroom learning but are largely under-targeted for these solutions.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

The ABM Agency

JANUARY 30, 2023

The rewards of employing an account-based marketing approach are many, not least of which is the opportunity for sales and marketing teams to align more closely and work collaboratively towards achieving their objectives in a more effective manner. This can lead to reduced sales cycles and a greater return on investment (ROI).

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

The ABM Agency

APRIL 10, 2023

Platforms like LinkedIn offer a wealth of opportunities for engaging with prospects at every stage of their customer journey by sharing valuable insights, thought leadership pieces, or even hosting webinars catered specifically towards their industry verticals.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. The vertical you operate in. Nurturing pipeline beyond email – extended sales cycle, lower lead scoring barriers.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Martech

FEBRUARY 18, 2022

Some systems use a familiar organizational structure like files and folders, but the systems also allow for the curation of these assets into micro-sites or portals associated with particular business goals — products, initiatives, vertical customer types or individual customers, for example. Content personalization and distribution.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

ANNUITAS

OCTOBER 25, 2016

The felt impact of this reality is: longer sales cycles. It’s easy to say that the solution is to give the sales team better insights, better stories, better collateral, and better training. TM: It’s just a symptom of a larger challenge around aligning the sales organization with the company’s growth strategy.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Seismic

JUNE 13, 2023

Empowering customer-facing teams to engage effectively Meetings are central to the B2B sales cycle. Whether it’s digital, in-person, or hybrid, sales reps routinely prepare for, orchestrate, and follow up after meetings.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

Zoominfo

AUGUST 26, 2021

In these instances, all signs point toward enlarging your sales team and perhaps even toward refreshing your sales methodology. Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g., Adaptability.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

markempa

MAY 30, 2017

What I mean by movement is that a person goes through both horizontal and vertical changes within a company. The aspect of the horizontal and vertical movement is pretty compelling. Vertical, horizontal, and then the other thing I’m thinking about is, okay, what do I do? We’ll get to that in a little bit.

Linkedin 297

Linkedin Research Studies B2B 297

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. Once sales and marketing teams have agreed upon the list of high-value accounts, there are three types of ABM targeting that can be executed.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

Madison Logic

OCTOBER 26, 2023

While our data reveals that the Finance vertical continues to demonstrate high research and engagement with fintech-related content, we see additional industries showing increased interest in the technology.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

LeanData

JULY 1, 2020

By doing this, they were able to streamline their lead management efforts, accelerate sales cycles, and focus on strategic goals rather than filtering through irrelevant noise. Kaltura leveraged LeanData for accurate lead-to-account matching, territory management routing and intelligent lead segmentation.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Attribution Allocation Enterprise Management 98

Strategic-IC

AUGUST 21, 2018

Note that this can vary depending on your chosen ABM targeting criteria - for example, you might be targeting by vertical or industry rather than by specific decision maker. Below that, your campaign may focus targeting by account/company or by vertical. Make sure marketing and sales are aligned. Value of marketing to sales.

Account Based Marketing 63

Account Based Marketing Marketing & Strategy Marketing Strategy CMS Development 63

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Heinz Marketing

JANUARY 23, 2020

For example, let’s say the average customer is worth $250,000 in revenue for your company, but customers in the health care vertical are actually worth $400,000 in lifetime value. Would that change how much you are willing to spend to acquire a new health care customer? Orient your strategy to a “body of work” instead of isolated tactics.

Marketing Budget 98

Marketing Budget B2B Marketing Practices Budget Programs 98

Strategic-IC

OCTOBER 21, 2019

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing.

Hubspot 72

Hubspot Software Process Sales Cycle 72

SmartBug Media

FEBRUARY 3, 2021

Enablement leaders, whether building a sales enablement strategy at their org or walking into an existing one, must have expertise into the inner workings of the sales process and how it contributes to an efficient, organized, and effective sales cycle. Organized and Adaptable Communication Abilities.

Work Management 84

Work Management Marketing Management Digital Transformation Verticals 84

Madison Logic

MARCH 23, 2023

ML Insights offers B2B marketers the most advanced dataset available, simplifying the identification of in-market accounts, the prioritization of individuals to engage within the organizations, and the content that can accelerate the sales cycle for each audience.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. And this isn't necessarily the case for Acxiom.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Salesforce Marketing Cloud

OCTOBER 11, 2022

Plot each of your accounts on a 2×2 matrix from low to high, with future potential on the vertical axis and current revenue on the horizontal axis. Example of a sales account prioritization matrix. Here’s how it works: Regrade and rescore your accounts based on current revenue and future potential.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98