The Marketing Blender
NOVEMBER 30, 2023
At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Important metrics to monitor include average deal size, customer retention rates, lead conversion rates, sales cycle length, and growth indicators.
The Marketing Blender
MARCH 22, 2024
Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Talk with us today.
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The Marketing Blender
FEBRUARY 13, 2024
Sales Cycle Stages The strategy is divided into three distinct stages that encompass the sales cycle. These stages serve as a roadmap to guide the sales process, ensuring efficiency and effectiveness in every step. Accountability: Implementing processes and accountability measures.
The Marketing Blender
APRIL 17, 2024
From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term.
The Marketing Blender
DECEMBER 16, 2019
Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. Sales & Marketing Alignment.
The Marketing Blender
DECEMBER 16, 2019
Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. Sales & Marketing Alignment.
The Marketing Blender
SEPTEMBER 27, 2019
What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. An earlier effort to penetrate the market did not meet its goals after product-focused messaging failed to resonate.
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