Remove work
article thumbnail

Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

The Golden Rule of Customer Loyalty and Retention. If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways. B2B companies are definitely not exempt from this rule.

Loyalty 62
article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. See how that works? The same rules apply for SaaS brands. Look no further than the recent boom of brand ambassador programs as evidence of how well word of mouth works. Far from it, actually.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

article thumbnail

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. They have it wrong.

article thumbnail

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is especially important in generating postitive word of mouth (WOM) too. It must be relevant!

article thumbnail

B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do they work with companies that fit your ideal customer profile? Why does this work? Make your shortlist.

article thumbnail

B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP).