Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

ClearVoice

DECEMBER 18, 2023

When articulated in ABM campaigns, the pain point “hungry” transforms into something more specific, such as “Hungry health-conscious employees who work in corporate offices that are looking for a quick snack from 2 pm to 3 pm.” Types of Content That Work in ABM Diversify your content portfolio to keep prospects hooked at every stage.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

JANUARY 7, 2022

Cold calling is even tougher in light of remote working during COVID-19. In general, inbound works best for the initial lead generation. Outbound works best as the lead nurturing tool after a prospect identifies themselves. Often, the ultimate decision-maker is working behind the scenes and is never at the forefront.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. Why or Why not?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Biznology

JANUARY 26, 2018

By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper. The video on the left below is based on the diagram, but it shows where the benefits of DevOps apply, without showing how it works. But the technical details are not central to the story here.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. The golden rule of influencer discovery is to look for individuals with high relevance and topical resonance rather than using reach as a standalone metric. Influencers’ reach is not everything.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

The Point

AUGUST 27, 2019

At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” A good rule of thumb is to aim for an audience in a range of 15,000-100,000. Non-Content Offers. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

nDash

MARCH 22, 2021

If your company has never worked with a freelance writer before, you might worry that only an in-house writer can deliver high-quality content. You can also work with experts in fields your in-house team can’t cover. A good rule of thumb is the more content you need written, the longer a timeframe you should provide.

Paid Search Agency 52

Paid Search Agency Companies Guidelines Ideal Customer Profiles 52

DAGMAR Marketing

FEBRUARY 8, 2021

Test View: Google Analytics doesn’t restore data once a filter or segment is applied, so make sure they’re working as intended. Once you verify that your filters are working, you can move them to the main view. Start with your three most important goals; for example, product purchase, email lead form fill, white paper download.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

SnapApp

OCTOBER 7, 2015

With that in mind, Fishkin’s words of wisdom are a golden rule both for static and interactive content alike. B2B buyers can be more risk averse than a broader group of consumers, as their choices can have far-reaching impacts on their work and personal lives — meaning knowing how to alleviate concerns for these buyers is paramount.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. I can write a hundred rules (algorithms) and train my website to execute them. “If

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Martech

DECEMBER 5, 2023

We’ve had the pleasure of working with industry giants like Facebook, Marks & Spencer, and Transunion, and our team of email marketing consultants, each with over 10 years of experience, ensures exceptional results.** 4 takeaways for better email prospecting I will be the first to acknowledge that email prospecting is hard work.

Marketing AI 112

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 112

The Mx Group

MAY 5, 2017

Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. However, as Joe Reitz from Amazon Web Services mentioned in his session, this only works when both teams agree on what an ideal prospect looks like. It helps you judge which buyers are ready for what action. Get Personal.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As the catalyst for the golden rule of content marketing , you can get your customer to take action by triggering a dopaminergic surge at the right time. What comes to mind when you think about marketing? Get MarTech! In your inbox.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

Full Circle Insights

OCTOBER 1, 2022

It’s generally a good idea for marketers to follow the 80/20 rule when creating a campaign mix, i.e., use tried-and-true campaign techniques that you know will drive leads 80% of the time and use experimental tactics for the remaining 20%. The Marketing and Sales Alignment Playbook White Papers. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Webbiquity

MARCH 17, 2017

It does much of the work for the marketer. There are few hard and fast rules in online marketing. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Martech

NOVEMBER 24, 2021

The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage. For Cavanaugh, it comes down to integrity.

Top of Funnel 104

Top of Funnel Ad Building Privacy Opt-out 104

ClearVoice

DECEMBER 5, 2022

You need to work to make customers warm up to you through many touchpoints. In their book Guerrilla Marketing Remix, Jay Conrad and Jeannie Levinson presented their fifty golden rules. If you are working with professional writers , prepare a content brief, so they know exactly who they are writing to and why. How do you know?

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Contently

SEPTEMBER 20, 2022

Check your work before publishing. Since many cases of stolen content may be generated by creators who don’t realize they’re committing plagiarism, it can be helpful to publish a copyright notice to your website and other web properties to remind them about the rules regarding the unauthorized use of your content.

Ethics 121

Ethics Social Media Trends Copyright 121

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. And this checklist isn’t just for white papers, content includes everything from webinars to articles to videos. .

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Martech

MARCH 22, 2023

” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. Today’s vendor marketplace makes the RFP process much more challenging if you don’t have someone to do the work.

Enterprise Management 93

Enterprise Management Marketing & Strategy Marketing Strategy RFP 93

Outbrain

JULY 15, 2018

Consider which type of content works best for each decision maker. There are many types of long-form marketing content that you can leverage in your B2B strategy, such as ebooks, white papers and video series’. And the bottom line: it works. Use interest targeting to find your B2B audience.

Top of Funnel 46

Top of Funnel Enterprise Management Rules Work Management 46

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. If you are working with a team, it’s best to have a content calendar. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Sana Commerce

MAY 2, 2022

In fact, in one recent study, 93 percent of employees who spent at least a third of their time away from a desk reported using their cellphones for work every day. Identify a marketing mix of tools and strategies that work for you. White paper: E-Commerce for Marketers. White paper. Download now.

Trends 52

Trends B2B Marketing Planning B2B 52

Salesforce Marketing Cloud

OCTOBER 25, 2021

I would not be surprised to see an SEC rule that requires those items and potentially others.”. The question is how prescriptive the rules are going to be. To that end, Salesforce is already working with customers to help them calculate their carbon footprint as it relates to their use of Salesforce. Will you be ready?

Allocation 98

Allocation Paid Search Agency Transparency Enterprise Management 98

SnapApp

SEPTEMBER 1, 2015

Follow these 4 simple rules and you’ll be on the right track. Test out a few different timelines and see what works for your audience. For some companies, promoting too soon doesn’t seem to work. Part of why this content works is that it’s bite-sized. Find an authentic reason to share.

Rules 48

Rules Campaigns B2B Marketing Planning 48

Envy

MARCH 4, 2021

When you find them apply the same tactics and rules to similar contacts who've just entered your lead nurturing funnel. M arketing Automation: It doesn’t all need to be manual grunt work! Nurturing leads does not need to be a ton of work. Seek out funnel leaks and work to plug them. This is a hugggeee mistake.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

DiscoverOrg

NOVEMBER 6, 2017

In short, the first rule of account-based marketing is : know your target accounts. The second rule is : know which of your target accounts are actively researching or buying so you can prioritize those accounts. Remember, if it’s not a fit to begin with, then don’t work it! Identify Your Qualified Market.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

Content Standard

JULY 7, 2021

As brand marketers work to scale their content marketing programs and drive business growth, they aren’t going it alone. To attract top freelance talent, marketers must set realistic and competitive budgets for freelance content marketing work. That said, this isn’t a hard-and-fast rule.

Budget Programs 94

Budget Programs Top of Funnel Case Studies Case Study 94

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Sana Commerce

FEBRUARY 21, 2022

Merchants need an alternative that enables e-commerce to work as one with their SAP or Microsoft Dynamics ERP solutions. He feels the native ERP integration works well , remarking, “The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. White paper.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Leads 52