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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

Top Rank Marketing

Of course this story went viral and served as a great customer “delight” experience. Working towards being more customer-centric can create B2B customer delight opportunities as well. And they delivered the steak. What can B2B brands learn from that example?

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3 Rules for Content Marketing in the Fake News Era

Contently

Search and social algorithms incentivize the production of viral fake news stories at a faster rate than fact-checkers can keep up. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. Rule 2: Acknowledge your bias. Rule 3: Practice the tenets of good reporting.

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How to Break the Rules and Create Great Content

Convince & Convert

unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.”

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

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How to get verified on TikTok: 6 tips and tricks

Sprout Social

Many celebrities and well-known influencers work to become verified, but it’s a great idea for brands as well. Create a viral video. If you want to get verified on TikTok, it helps to go viral. Most accounts typically have at least one viral moment before they reach verification status. Work with influencers.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Check your work before publishing.

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