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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Recently, the rules have been tightened up, making it easier for everyone to know what is right and wrong. But it’s important for sponsors and publishers alike to stick to two main rules. But it’s important t understand the rules so you stay out of trouble. Why are these rules so important? Quick takeaways.

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Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

Sprout Social

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. The rule of 78 is a revenue formula for subscription-based companies. As a SaaS company, Sprout’s team keeps the rule of 78 stays top of mind as we plan for a new year. Kick off the year off strong.

Planning 115
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Six Rules for Building Phenomenal B2B Customer Experiences

PureB2B

Have you ever worked at a company that doesn’t have at least some sort of customer service system in place? Often branching off into growth initiatives, good customer experience reps can work with sales and marketing to build a narrative with key accounts. Six Rules for B2B Customer Experience. Transparent Customer Interactions.

Rules 62
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How to define your marketing organization’s rules of engagement

Martech

Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. They have clear, actionable rules of engagement for how they will and won’t operate. What do we mean by ‘operating principles’?

Rules 81
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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

First rule-of-thumb: post frequently. For us, this means at least twice a day—it’s a good place to start but it’s always important to test to see what works for you. Ultimately, it’s about figuring out what content works best for our audience. Transparency in Advertising. Be Consistent and Timely.

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What are DAOs (Decentralized Autonomous Organizations)? And Why Should You Care

Biznology

But unlike traditional co-ops, DAOs are governed by smart contracts (collections of computer code) that define the DAO’s operating rules. These smart contracts operate on blockchain technology , which provides rule transparency (everyone can see them) and security (the rules can’t be changed without member approval).