ClearVoice

JUNE 15, 2021

Ten Rules for Marketing Writing. From there, they work to identify pain points and other psychographics the company’s customers are experiencing. Storytelling can be a powerful tool to capture and hold your audience’s attention. Marketing writers who don’t work in marketing sometimes confuse marketing with selling.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content Marketing Institute

NOVEMBER 20, 2018

They’re not fond of rules. Watch the two-minute video to hear Kathy, who trained at ComedySportz and Second City in addition to working in marketing for 15 years, explain in her own words. Here are six rules and conventions you should set about breaking and what to do instead to create a smarter content marketing program.

Rules 100

Rules Creativity Content Storytelling 100

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Contently

DECEMBER 23, 2019

Even with relatively little work on your end. Since we’re meta here at Contently, we made our own end-of-year list covering the 10 rules for making end of year lists. The post 10 Very Serious Rules for Writing End of Year Lists appeared first on Contently. And because we also believe in innovation , we made it a video.

Rules 88

Rules Analytics Google Optimization 88

Outreach

JANUARY 29, 2019

Customers play a new game now with different rules - their knowledge share has skyrocketed and you can only catch their attention by offering something new. Why you need an army of storytellers. Beau Brooks joined The Sales Engagement Podcast to share how his team harnesses the power of storytelling. But a good story will.

Storytelling 69

Storytelling Curation Impressions Training 69

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Why does content marketing work all the time? This is why content marketing works.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Marketing Insider Group

SEPTEMBER 12, 2023

The Power of Human-Generated Content The art of storytelling is inherently human. This process creates a seamless loop, where man and machine work together in the creation and distribution phases, maximizing ROI. Read more about our work with Nutanix here. Knowing your audience is the first rule of marketing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? The solution?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. Most of us have watched in fascination the rapid evolution of AI from early rule-based systems to the current era of deep learning.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Do interactive elements work?

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Contently

OCTOBER 16, 2018

” Secondly, those who had done work with brands were confident, adamant even, that content marketing could be rigorous, accurate, and intellectually stimulating. Up until Airbnb, I’d worked for news and lifestyle media publications exclusively, and always in the digital space.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Marketing Insider Group

AUGUST 7, 2023

It’s a simple trick, but trust us, it works in making your content more conversational and engaging. Be A Storyteller Who doesn’t love a good story? Break The Grammar Rules We’re not saying you should throw all grammar rules out the window. If breaking a grammar rule helps you do that, then break away.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Marketing Insider Group

DECEMBER 17, 2019

And, this isn’t working anymore. Use the power of storytelling to reach the people you’re ultimately marketing to. Stop following the unwritten rule that B2B marketing has to be dull and dry. Harness the Power of Storytelling and Emotions. B2B marketers have additional challenges, of course. Image source: [link].

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Rain: The Growth Agency

MAY 5, 2020

In a normal recession, people in advertising can generally find work. Do we have the right technology and support for this new way of working? Over the course of 24 hours, we became a “work-from-home” company with little interruption to our business. My main concern right now is keeping our 240 people employed.

Storytelling 52

Storytelling Advertising Agencies Ad Agencies Youtube 52

Marketing Insider Group

JUNE 29, 2020

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. How do GDS Digital Summits work? Michael talked about how the Future of Marketing involves activating the storytelling talent and expertise of your customers and employees.

Paid Search Agency 269

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 269

Navigate the Channel

JANUARY 29, 2024

The Golden Rule: “Get Social” The fundamental principle that applies to everyone on social media, whether it’s for business or personal use, is to “Get Social.” Use eye-catching visuals, compelling storytelling, and interactive elements to capture their attention.

Social Media 65

Social Media Media Demographics FAQ 65

ClearVoice

FEBRUARY 16, 2020

You do a deep dive into a topic and come out with plenty of knowledge you can take back to work. A certificate can also enhance your resume and provide proof to current or future employers that you have enough experience with a specific digital marketing topic to do the work well. Individual courses. Will I get a degree or certificate?

Course 101

Course Training Work Management Planning 101

Webbiquity

JANUARY 18, 2024

Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. Based on the criteria you’ve used, tailor your messages to address the unique needs of the people you’re emailing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The best-performing campaigns demand extensive up-front work but pay dividends. When planning such a campaign for your company, make sure you’re working on an idea that aligns with your brand mission. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

FEBRUARY 2, 2021

I can become warm and cozy like a hot cup of Campbell’s soup on a frosty day, blow through dusty dirt roads in an open-top Jeep Wrangler, or shift into transforming work processes using an AI platform to identify risks and eliminate obstacles so your projects deliver on time. ” Photo by Yao Hu on Unsplash.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley.

Effectiveness 114

Effectiveness Tips Storytelling Conference 114

Outbrain

OCTOBER 2, 2018

For some time, this has been a rule the industry lived by. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Contently

FEBRUARY 21, 2018

She and her bandmates were happy to no longer be with the label, and they had worked hard to create some great new music and art. Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” Business’s Storytelling Problem. But they couldn’t ?nish

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Should we change anything about our storytelling because of the COVID-19 situation? Our work and personal lives have changed in very real ways.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Heinz Marketing

JULY 25, 2020

Great Storytelling Connects Employees to Their Work. In most organizations with a strong sense of moral motivation, the leaders are always great storytellers, and that’s no coincidence. 3 Simple Rules to Improve Objection Handling. Today buyers need to trust your product before they get to you, unlike in the past.

Storytelling 88

Storytelling B2B Webinar Metrics B2B Sales 88

Salesforce Marketing Cloud

MARCH 7, 2023

TrailblazerDX ’23 Slack Maximize your work with the next-generation productivity platform. Drive better business outcomes with fully-integrated data management and governance, visual analytics, data storytelling, and collaboration. Official rules apply. Discover a flexible way to connect people, partners, and apps.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. The Freytag-style storytelling extends to the people TOMS serves.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Contently

MAY 18, 2021

Contently is incredibly passionate about helpful, non-promotional content and storytelling. And they need great content creation talent to tell stories that will truly break through to their audience, across formats like video, data storytelling, long-form reporting, and interactive content that just aren’t very easy to scale in-house.

Enterprise Management 81

Enterprise Management Marketing Budget Content Marketing Storytelling 81

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. I work on a small team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Content Standard

FEBRUARY 20, 2018

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” The overall average was 27 percent.

Storytelling 48

Storytelling Research Content Marketing Work Management 48

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Dig deeper: TikTok is setting the ground rules for social media 3. Unlike other social media platforms, there aren’t strict rules or guidelines about creating ads or launching campaigns.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Circle Studio

APRIL 28, 2022

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Starts with a strong foundation in the basics of grammar, but can break the rules a little. Leverage the power of storytelling to communicate your messages and make them memorable.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78