8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. Everywhere I’ve worked, I’ve had a low budget , no staff, no resources, and limited access.

Five habits of highly-effective entrepreneurs


Working smarter, not harder requires delegating decisions, tasks, and other elements of your business operations to capable employees. He follows the “ two pizza rule ” which claims that if you can’t feed a team with two pizzas, then your team is too big to manage.

FunnelEnvy Personalization Without Rules


Instead of serving the optimized experiences for each individual, customers are merely getting segmented into audiences based on predefined rules. At FunnelEnvy, we define this approach to optimization as rules-based personalization. Steve: Works at 10 person chatbot startup.

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5 Golden Rules for Your Next Content Marketing Hire


Here are the five rules I preach every time. Rule 1: Don’t obsess over domain expertise. Rule 2: Put their skills to the test. Rule 1 comes with an obvious risk: What happens if your hire never develops an interest for your industry? Rule 4: Know the role.

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Capture the future’s biggest competitive advantage for yourself


Imagine living in a world that delivers “greatness for everyone,” and your publishing platform is how everyone lives, works, learns, and is entertained. To create your new paradigm, start in the first stage as innovators who work with early adopters. Lesson for leaders.

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Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Modern B2B Marketing

It may be Slack for work buddies, SMS for your significant other, WhatsApp for international friends, and email for the grandparents. Businesses and startups can post press releases and live-report events. The more marketing evolves, the more human it becomes.

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Social Media Automation Rules No Brand Should Break

Sprout Social

The whole point of automating processes is to save you time to focus on other work. Let us know if you have questions about our Business Startup Portal [link]. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017.

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From the Founders: Keys to Successful and Sustainable Startups

R2C Group

As industries continue to digitize and market transformations accelerate across transportation, energy, agriculture, and DTC, I attended Startup Grind in Silicon Valley to uncover what makes founders successful and startups sustainable in a world where most people fail. When starting up, many entrepreneurs tested their concept while working full-time as a “side project” or the midnight shift.

How the LinkedIn Algorithm Works And How to Make it Work for You


This guiding principle is simple in theory and in practice, at least once you understand how the LinkedIn algorithm works. Learn the signals and filters that affect it so you can make it work for you. How the LinkedIn algorithm works.

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How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs


Free Tools & Resources for Startups. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. Here’s a list of four common business structures, along with the pros and cons of each and how taxes work for each one.

B2B Executive On Fortune 50 + Startup Partnership Development


Today we interview Doug Gould , an experienced partnership development executive who has worked in B2B roles with incredible companies like Microsoft , Xamarin , and Cloudability. From my experience, I see partnership programs as a great way to scale a startup.

How to Build a Unicorn Startup: 6 Growth Lessons from Those Who Have Done It


Once upon a time, unicorn startups – those valued at $1B or higher – were a rare breed. But does that mean it’s any easier for new startups to achieve the coveted status? Lucky for you, I distilled these interviews down to the core nuggets that founders need to remember when growing their own startup. Most unicorn startups have the following in common: A simple solution to an existing problem. The strongest startups are built to maximize growth, not profit.

Intentional inventing: own the intellectual property that leads the future


Innovations rule today’s world, so everyone wants to innovate. If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. But often, they buy early stage startups to acquire their people, products, and patents. The “top 5” is enough, “top 10” is better, or if you know which problems you want to solve that will work. When that works, scale it to a million. Lesson for leaders.

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Writer Roundtable: How Do People Really Feel About Working for Brands?


” Secondly, those who had done work with brands were confident, adamant even, that content marketing could be rigorous, accurate, and intellectually stimulating. Up until Airbnb, I’d worked for news and lifestyle media publications exclusively, and always in the digital space.

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Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Recommended Books to Read

Cody Ward

Click here to read some of the content from his free blog The Lean Startup by Eric Ries Whether you’re in a small startup or a large corporation, the principles of The Lean Startup can help you achieve product innovation and growth.

Social Media Etiquette for Business Owners: 25 Do’s & Don’ts

Outbound Engine

Business owners who only occasionally log into these social networks may find it hard to fully understand all of the nuances that act as unwritten usage rules. Work to remedy the issue and let those who cared about it online know when it’s resolved.

Reddit - A Tech Marketer’s Box of Delights

Marketing Envy

Every single subreddit is hosted by a moderator, and every moderator has come up with his/her own rules for posting and general behavior. How Does Reddit Work? And once you have enough karma points, you can even start posting yourself and create your own subreddit - if you have the time and energy since it’s not an insignificant amount of work! Every Reddit and subreddit is run and policed with super strict rules about posting and proper conduct on the platform.

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The Holy Grail of Data for B2B Technology Companies

HG Data

A lot of our customers have sizeable analytics and data teams that are able to work with large and complicated data feeds. Company Culture Industry Leaders Innovation Tech Startup Business Intelligence HG Data martech Startup technographics

Behind the scenes of a market intelligence platform


There are guidelines and recommendations but no rules. And just when we think that the scraper is working fine, the reality of the Internet hits us in the face. Let’s assume that somehow the scraping is working just fine. t has been seven years.

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Hire Well, but Fire Better

HG Data

How about the two local government employees in southern Spain who failed to show up for work …not for a couple of weeks but for 15 years? While it’s nice work if you can get it, I reference these stories to open a conversation about firing. Although we had worked our way through a progressive disciplinary process that moved inextricably to a termination event, when the time came and the weight of what I had to do hit me, I froze. Life’s too short to work with jerks.

When it Comes to Choosing Data Vendors, Buyer Beware

HG Data

In some cases, working with a reseller makes sense, as they add value beyond the underlying data itself. The first rule when buying data is to never take a vendor’s word for the quality and completeness of the records.

14 SXSWi Sessions for B2B Marketers

Modern Marketing

But this panel promises to explain why we should focus less on “going viral” and more on what works. From the White House to the Boardroom: What You Can Learn from Lean Giants – You’ve probably heard all the buzz about the “lean startup.” Copy Matters: Content Strategy for the Interface – Let’s be real; copy still rules. This panel features actual brand journalists who will go beyond the philosophy to show how it works in practice.

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The Right Technographics for B2B Technology Marketers

HG Data

So we invested in a team of really smart engineers and data scientists to develop algorithms and training sets that can auto-generate rules. Business Intelligence Sales & Marketing Uncategorized HG Data martech Startup technographicsWhy You Need Technographics.

The Right Technographics for B2B Technology Marketers

HG Data

So we invested in a team of really smart engineers and data scientists to develop algorithms and training sets that can auto-generate rules. Uncategorized Business Intelligence HG Data martech SalesOps Startup technographicsThe Right Technographics for B2B Technology Marketers.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

In fact, he is even the co-founder and CEO of Growth Hackers , which specializes in growth hacking and other strategies to help startups and SMBs succeed in the modern age. Aufray has hands-on experience establishing and growing various startups of his own, most in Taiwan, his home-base.

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Google to Stop Supporting Robots.txt Noindex: What That Means for You

Single Grain

And, as Google says: “In the interest of maintaining a healthy ecosystem and preparing for potential future open source releases, we’re retiring all code that handles unsupported and unpublished rules (such as noindex) on September 1, 2019.”

Leveraging AI for Sales & Marketing – Beyond the Hype

Ignite Tech

Predictive analytics offers tools that work now, making decision-making easier for startup sales and marketing teams who are increasingly inundated with data. For startups, where staying lean and productive is crucial to success, using predictive technology can keep the business growing without hiring new sales reps or increasing the marketing budget. It also increases agility by giving startups feedback quickly, instead of waiting to analyze results months later.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

His focus can work to your advantage – and it doesn’t have to cost you anything at all. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. It worked. So you’ve put in the hard work.

5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing


It’s a risky approach for sure, to bring an entire cartload of your work into a meeting along with you. To say, “Just showing two or three of my best works is not enough. Remember the “No A$$holes” rule that so many people claim to prioritize in business partners?

How to Maximize Your Inbound Strategy


We’ve also built best-in-class inbound features in our platform, according to Forrester , to help marketers do the best work of their careers. That sort of shotgun approach to growth can work for a bit, but it’s never sustainable. Marketers are pressed for time.

6 Examples of Incredible Content Marketing From Technology Companies


Among the legions scrambling toward profitability are tech startups (unicorn or otherwise), legacy companies adding new branches of innovation, B2B tech , and consumer tech, just to name a few. Slack | The State of Work Report. It researched what works on YouTube, and it paid off.

10 Things Every Email Marketer Can Relate To


This means different things for different industries, but as a general rule of thumb, try to sound human. By making them work for the unsubscribe, you’ve come off as sneaky and may have pushed them away for good. By Niti Shah. Sometimes, it can be rough to be an email marketer.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

We are going to give you some insider tips that not only prove that content marketing still works, but that it continues to be one of the strongest strategies to drive conversions. So why does long form content work better? Guest posting works in a similar way. And it works.

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16 Branding Trends to Increase Awareness in 2019

Single Grain

The answer is simple – implementing branding trends – but it requires some work. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. For others, intricate details work best.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. How to Explode Your Startup PR with Growth Hacking. She has been honored for her work, including being cited as a top SMB Influencer by D&B. She helps startups and small businesses develop sound and practical marketing strategies.