Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. This report did not attempt to carve out any vertical segments. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Industrial Marketing Today

JULY 23, 2010

Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Planning 60

Planning B2B Marketing Emarketing B2B 60

NuSpark Consulting

OCTOBER 28, 2011

While their SEO would improve, they were trying to reach too many different vertical markets with one medium. Rather than building it (a blog) and expecting that they will come, bring your content to them! I told a client recently that I didn’t think a blog was appropriate for them. You need them to stay and engage. What is your strategy?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 20, 2010

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Make sure your primary navigation and site pages conform to a familiar user interface.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. You can subscribe to questions in your domain using an RSS reader, which ensures that you will never miss one that matters to you.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Online Marketing Institute

APRIL 4, 2011

Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Are you a Search Engine Watch Member? | Newsletter problems? 2011 All rights reserved. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Are you a Search Engine Watch Member? | Newsletter problems? 2011 All rights reserved. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. Telepresence for the Enterprise: Key Verticals and Lines of Business. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. CIO Consumer IT.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

B2B Marketing Savvy

SEPTEMBER 30, 2009

We know of one client who routinely uses a dozen or so URLs for every launch as they are monitoring different vertical audience communities and trying to understand differences in response behavior. One way to evaluate is longevity and funding. Bulk shortening – Far fetched, perhaps not. keystrokes marcom marketing Networking ow.ly

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

ClearVoice

DECEMBER 19, 2018

Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed. Most social media marketing solutions have an option that allows you to add your blog’s RSS feed to automate the steps of adding new blog content to your social sharing schedule.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines.

Social Media 155

Social Media Media Paid Content Work Management 155

WebMarketCentral

NOVEMBER 5, 2007

mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. The company's on-demand tools include Stun! ,

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. It’s also living proof of Rule 34.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!)

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

OCTOBER 29, 2019

Check out what content your buyers are sharing, and subscribe to those channels through email or with an RSS reader. How will you know what to talk about with your prospects on social media? By reading. Then share the articles you think would be particularly interesting to your buyers on LinkedIn, or tweet them out. Seek referrals.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Biznology

AUGUST 20, 2013

More recently, it wasn’t too tough, with a little creativity, to own your unique vertical on search — or at least be able to make it to the first page. Back in the day, Google AdWords could be had cheap. Not anymore. Everyone’s online, and globally, too. Not anymore, you can’t.

Paid Content 80

Paid Content Google Digg De-duplication 80

Paul Gillin

DECEMBER 16, 2010

Organizations will flatten and fragment because vertical hierarchies move too slowly. Much of this change will be brought about by a few elegantly simple tools: Ethernet, the Internet Protocol, hypertext, RSS, HTML and a handful of others. In short, we’re all going to become a lot more efficient at doing what we do.

Social Media 50

Social Media Media RSS Verticals 50

Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. You also know how to measure your ROI effectively. Good luck converting the masses !

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Industrial Marketing Today

OCTOBER 26, 2009

Don’t make the visitor scroll vertically or horizontally to read your primary content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Keep it simple – follow a one-column format with plenty of white space for the eyes to rest and the brain to assimilate the information.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Subscribe by RSS Feed You should follow me on Twitter Become a fan on Facebook Comments Sydney Shore (2 comments) 4 October 10 Great tips!

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

MARCH 18, 2016

You can create really targeted streams of content for, like I said earlier, campaigns around topics for specific verticals or audience segments. If you want to pull in blog articles, you can do it via an RSS feed. So you’re really leveraging your content across the board. And to do that, it’s dead simple, right?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

B2B Marketing Savvy

SEPTEMBER 3, 2009

As such, there is an opportunity to develop vertical Twitter follower channels very narrowly, suggestive of old-media vertical trade publications. . If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Trained and trusted.

Twitter 40

Twitter Advertising Agencies Marketing & Strategy Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Are you a Search Engine Watch Member? | Glendale, California Glendale, United States Intern - Editorial PBS Arlington, United States White Papers more Research Send us feedback | Technical questions or bug reports? Newsletter problems? 2010 All rights reserved.

SEO 40

SEO SEM Paid Search Agency B2B 40

readwrite

OCTOBER 18, 2010

It also gets around copyright issues by limiting the scraped character count to the same number of characters as the corresponding RSS feed, whereas Pulse delivers clean content by simply defaulting to the actual RSS feed. Flipboard scrapes publishers’ sites and displays clean content. Bespoke Solutions.

Advertising Agencies 40

Advertising Agencies Banners Mobile Advertising Paid Search Agency 40

Biznology

SEPTEMBER 2, 2014

If you dominate image and video search in your vertical it can really help your general ranking everywhere else. Google still loves RSS and ATOM – Google loves structured date, remember? So, it’s not even just the ALT tag anymore, there are quite a few ways to use HTML Schema to tell Google what’s going on.

Google 80

Google CMS Development PageRank Tagging 80

Convince & Convert

MARCH 15, 2012

The RSS feed is: [link]. should look at by vertical so that they can engage in. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Listen Now. Find us on iTunes: [link].

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Online Marketing Institute

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. Those metrics are also interesting and important to track but can’t be compared across tactics until they hit the pipeline as a prospect, from which point, the above metrics kick in. If you enjoyed that, you should subscribe!

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? They succeed to the degree they can achieve authenticity.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Directive Agency

JULY 1, 2019

So I have an RSS reader, I have, every week there’s over 1,000 different blog posts and articles I could read. Instagram just launched IGTV and now it’s all vertical video. One of the ways I do that, for example, is I pay attention to what’s happening in my space, not Myspace, but into the YouTube space.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Directive Agency

JULY 1, 2019

So I have an RSS reader, I have, every week there’s over 1,000 different blog posts and articles I could read. Instagram just launched IGTV and now it’s all vertical video. One of the ways I do that, for example, is I pay attention to what’s happening in my space, not Myspace, but into the YouTube space.

Youtube 40

Youtube Work Management Marketing & Strategy Paid Search Agency 40

Hubspot

APRIL 22, 2013

In fact, switching to these image-heavy and design-centric emails from a simple RSS email roundup of the company''s latest blog posts contributed to a double-digit percentage increase in clicks on Help Scout''s emails. Help Scout also has a library of beautifully -- and purposefully -- designed ebooks. 7) American Marketing Association.

Paid Search Agency 28

Paid Search Agency Companies B2B Buyer Personas 28

Sprout Social

OCTOBER 17, 2016

source ) Uses long, vertical images to help Pins stand out on Pinterest’s grid layout. Feedly is a RSS reader that will display the latest articles from the blogs you add. Installed Pin-it buttons on Etsy.com to make it easy for people to Pin products to their own board. One Etsy seller used Pinterest to increase sales per week by 20%.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Convince & Convert

FEBRUARY 9, 2012

The RSS feed is: [link]. You could go deep in those verticals. Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands use free or paid social media tools?). Next week’s guest is Justin Levy from Citrix Online. Listen Now.

Paid Content 115

Paid Content Paid Search Agency Paid Social Agency Companies 115