Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++
(Read Time 2-3 minutes, unless you link out to play) “Need to know…” drives much of the marketing conversation. Who’s listening, what’s competition saying, reach and extended reach. For Twitter to evolve to a useful B2B platform, metrics must keep pace. So…you’ve succeeded a B2B Twitter initiative- whether as a client with a first internal campaign, or an agency pro finally coaxing clients to engage, or the marketing consultats whose careful coaching has tipped the balance. And results were positive. Where do you go from here?
Our observation is that the blush of starting is quickly followed by a “need to know…” about you your follower community compares to others and/or the competition; about which topics are trending up; about norms and numbers and what you don’t know that you should.
Tweeps.info Nifty free tool that lets you track on individual Twitter accounts (think YOUR competitors). Inside look at #tweets per day, current and prominent keywords, to what degree the account is using hashtags, following snapshot. Also has a keyword search which is useful if you’re looking to build your follow list around a particular topic.
Twitteranalyzer Google Analytics for Twitter users. More than 50 statistical measures displayed with graphics and maps. Among the views: Reach, Subject Matter, Follower Growth, Follower Density Map, Follower Activity, Sharing capability. Primarily a tool for Twitter users to analyze themselves or their friends.
Twitterstats Hour-by-hour and for any 24-hour period, track up to three keywords (think competitors) w/g/t click volume. Useful if, for example, there’s news being dropped during the same time period and/or an event/tradeshow and you want to compare message volume/activity around keywords or companies.
BackTweets A real-time, conversational-tracking tool which allows for keyword and/or URL searches to find conversations related to a post or article; connects: WordPress, Blogger, TypePad, Tiwtter and Friendfeed. Useful for community buzz centralized listening, brand monitoring. An “alert” function.
TwitterFriends A “reach/extended-reach” tracking tool that helps you discover information about the network behing your follower/their follower lists. Identifies meaningful users you should be talking to, or who are feeding you useful links. Capability to account search/compare (think comparing your company to your competitors, or thought leader accounts, etc.)
BONUS: Articles that Business Professionals Can’t Afford Not to Read
Omniture Adds Twitter Analytics to SiteCatalyst for Enterprise Clients (3/09) Omniture/SiteCatallyst is one of the most widely installed enterprise website metric suites
Twitter.com on Analytics Twitter themselves, on Twitter. Seriously… the company’s Twitter account that discusses Twitter analytics. If you’re not following, you’re missing good conversation.
Social Networks that matter: Twitter under the microscope (1/09 by HP Fellow and Director of Social Computing Lab). Not the easiest read; research and academic but well worth the time it takes.
The Tool I Want But Haven’t Yet Discovered
If there, probably user-error that I haven’t stumbled upon it: an app that easily counts the sum of my followers followers. Essentially, an “extended reach” calculation in old-media terms. Anyone know of such a beast, please clue me in; Share any others of particular value, particularly if you’ve got a favorite likely to have been overlooked.
*****************************************************************************
Welcome! If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.
08/31/2009 at 10:15 am
Great article and tools. RE: your question about other tools, have you checked out this one?
http://www.hootsuite.com
08/31/2009 at 3:55 pm
You’re all value, man! Thanks and keep it up – I’ll keep being a fan, and hopefully one day I can repay in some small way!
08/31/2009 at 4:17 pm
Thanks for posting – good resource
08/31/2009 at 11:09 pm
[…] Continues @ https://scoopdog.wordpress.com […]
09/01/2009 at 1:30 am
[…] more: Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B … Tweet This Or Share Through Other Social […]
09/01/2009 at 2:47 am
Very interesting and (hopefully) useful article! Thanks
09/03/2009 at 5:01 am
[…] marketing, social media, strategy, Twitter | Leave a Comment Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog […]
09/07/2009 at 4:49 am
[…] marcom, marketing, social media, Twitter | Leave a Comment Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog […]
09/08/2009 at 10:14 am
I haven’t seen the sum of your folowers followers available yet but you can see the reach in followers and their followers for your mentions & links using tweetreach at
http://www.tweetreach.com
09/09/2009 at 7:10 am
Thanks for the great post. I plan to check out the tools I haven’t used yet, especially tweeps.info.
09/18/2009 at 6:26 am
[…] Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog […]